Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020.

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation.

Video 149

Video Case Study Agriculture B2B 149

Cision

MARCH 13, 2017

You will need the Structured Data Testing Tool from Google to examine on-page schema code, as well as test schema markups. You might also need several SEO tools to improve your website performance and visibility; here are the top 5 most popular SEO tools providers: Google Webmasters. ScreramingFrog. SproutSocial. SocialOomph.

SEO 229

SEO Social Media Tools Google 229

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. 6 Free tools boost planning and investment in internet ads. Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

DECEMBER 1, 2015

Another problem with all the awesome social media automation tools we have now is that they make it too easy to not pay attention when someone’s trying to get our attention. Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. That ends now.

Social Media 120

Social Media Strategy Media Customer Service 120

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. PR is a primary tool for corporate speech on social issues. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Beyond PR

AUGUST 31, 2016

When developing your organization’s content strategy, it’s important to stay ahead of the tactics and tools paving the way for tomorrow’s success. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Cision

SEPTEMBER 19, 2016

Twitter (@twitter) September 8, 2016. Google Hangouts and Skype are more or less extensions of traditional customer service. Businesses, however, are not yet allowed to participate on the platform (they are expected to be integrated into the platform by the end of 2016). pic.twitter.com/VEU92V5Gqj.

Skype 120

Skype Facebook Customer Service Google 120

Stephen Waddington

JANUARY 15, 2020

The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Internal International Social Media 78

Shift Communications

MAY 22, 2017

83% of managers in 2016 can’t find/hire any. Every industry will need data scientists; every company will need access to data scientists or data science tools in order to remain competitive. Kyle Weeks said 83% of managers can’t find any to hire: #IBMVision @kyleaweeks : How bad is the data science shortage?

Publicity 166

Publicity Data Analytics Advertising 166

Beyond PR

JULY 20, 2017

However, many professionals continue to use disjointed platforms and standalone measurement tools to manage and analyze their campaigns. Written by Jason Edelboim, President of Cision Americas, where he oversees sales, customer service and operations for the U.S.,

Communications 64

Communications YouTube Analytics Instagram 64

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. I realize this doesn’t mean ALL companies are ignoring customer feedback on Twitter. 4: It’s not nearly the engagement tool it once was for brands. I think so.

Twitter 60

Twitter Brand Branding Tools 60

5W PR

SEPTEMBER 7, 2017

In a time of social media-fueled cynicism, knowing what your brand stands for and communicating that effectively is a powerful tool. A 2016 study found that less than 25% of Americans see brands as honest , but they base their opinion of a brand more on personal experience than on corporate behavior.

Trends 108

Trends Airlines Social Media Crisis 108

Beyond PR

JUNE 1, 2016

This means keeping on top of industry advancements and understanding how to use today’s and tomorrow’s marketing tools to ask better questions, articulate needs and expectations more effectively, and efficiently leverage the skills of your marketing team. We even have a former sommelier!

Marketing 40

Marketing Chemicals Analytics Data 40

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR adopts AI as a research and content tool. AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

JANUARY 8, 2016

Fast forward to 2016. And, you have another subset of the population that now use Twitter as a listening tool. Two things: Broadcasting and customer service. Yet, curiously, I’m fairly certain “engagement” is and will continue to be a key goal for many brands in 2016 when it comes to Twitter.

Twitter 60

Twitter Customer Service Measurement Brand 60

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . Canada and Latin America, as well as Cision’s Global Product organization.

Data 70

Data Retail How To Sports 70

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Customer Service. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Guest Post by Karen Freberg. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Contently - Strategy

AUGUST 11, 2022

In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. Anyone fed up with their internet provider and switched just because of poor customer service?

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Beyond PR

OCTOBER 25, 2017

If there is one thing we can appreciate, here at Cision, it is offering our customers a tool that will streamline their day-to-day initiatives so that they can get home to their family, maybe their dog, or even just in time to catch the Dolphins beat the Patriots on Monday Night Football (wishful thinking, I know).

Communications 73

Communications Analytics Analysis Data 73

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 13) Simplifying personalization and recommendation services. 29: Tom Pick of Webbiquity.

Social Media 90

Social Media Marketing Media Creativity 90

Beyond PR

MARCH 9, 2016

Failing to understand your customers’ mindset and buying cycle can impact everything — from how you create and distribute marketing content to how you launch products and resolve customer service issues. However, marketing is rooted in selling, and can be a significant enablement tool and sales generator.

Marketing 75

Marketing Meeting Resources Energy 75

Shift Communications

AUGUST 24, 2016

Consider three seemingly unrelated news events from July 2016. Google debuted two natural language tools to help businesses develop AI software. In concert with A/B message testing, Marketing helps customer service predict customer questions and develops materials to more quickly and easily resolve issues.

Data 60

Data Marketing System Google 60

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Here we go….

Trends 60

Trends Media Report Technology 60

PR 20/20

JUNE 7, 2018

You won't just use services and tools with AI baked in. You are a client and customer service rockstar. You know the tech, the tools, the possibilities. You can assess, adopt, and apply AI tools to achieve meaningful marketing outcomes. In this second scenario, it goes one step further. Trusted advisors.

Marketing 41

Marketing System Technology Google 41