ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

What’s more, media credibility has actually increased over 2016. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack. In fact, the more lasting impact will be felt in the form of greater customer-service consciousness across the major industry players.

Airlines 180

Airlines Reputation Journalism Crisis 180

Cision

DECEMBER 1, 2015

Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. Devoting even just a little attention on your social media strategy can make for a big payoff in 2016. Are you even seeing the notifications if someone sends a message to your brand?

Social Media 120

Social Media Strategy Media Customer Service 120

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Customer service and Chatbots (15%). In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Content research & creation (15%). CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Beyond PR

JUNE 1, 2016

Other team members started in roles varying from chemical engineering to customer service. My career began as a web developer, but led to project management, then marketing automation and demand generation. We even have a former sommelier! Collaboration between people with varied viewpoints and expertise leads to innovation.

Marketing 40

Marketing Chemicals Analytics Data 40

Communications Conversations

JANUARY 25, 2017

We already see this in so many everyday experiences–customer service, specifically. Everyone’s talking about chatbots and automation–but I tend to think we may see customers giving brands a serious stiff arm when it comes to automating communications in the year ahead. Think about it. I guess time will tell.

Customer Service 60

Customer Service Consumer Local Meeting 60

Stephen Waddington

JUNE 5, 2017

The rise of ad blocking was the story of Meeker’s 2016 report. It is driving accountability and improving customer service. Every aspect of the organisation is social, from sales to customer service. Customers engage with each other and the business in a community. It remains a trend to watch. #8

Publicity 122

Publicity Marketing Healthcare Television 122

Beyond PR

JULY 20, 2017

Written by Jason Edelboim, President of Cision Americas, where he oversees sales, customer service and operations for the U.S., Edelboim has served as Cision’s President of the Americas since December 2016. Canada and Latin America, as well as Cision’s Global Product organization.

Communications 64

Communications YouTube Analytics Instagram 64

Shift Communications

MAY 22, 2017

83% of managers in 2016 can’t find/hire any. A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest. pic.twitter.com/plqrYTUht3. Christopher Penn (@cspenn) May 18, 2017.

Publicity 166

Publicity Data Analytics Advertising 166

5W PR

SEPTEMBER 7, 2017

A 2016 study found that less than 25% of Americans see brands as honest , but they base their opinion of a brand more on personal experience than on corporate behavior. With the rise of social media, it’s easier than ever for brands and their customers to interact, and followers form opinions at the speed of text.

Trends 108

Trends Airlines Social Media Crisis 108

Communications Conversations

JANUARY 8, 2016

Fast forward to 2016. Two things: Broadcasting and customer service. Yet, curiously, I’m fairly certain “engagement” is and will continue to be a key goal for many brands in 2016 when it comes to Twitter. Having online conversations. Going back and forth. Actually replying to one another.

Twitter 60

Twitter Customer Service Measurement Brand 60

Beyond PR

JANUARY 16, 2018

Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., Edelboim has served as Cision’s President of the Americas since December 2016. Canada and Latin America, as well as Cision’s Global Product organization.

Data 70

Data Retail How To Sports 70

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Internal International Social Media 78

Contently - Strategy

AUGUST 11, 2022

In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. Once someone becomes a customer, it may be easy to forget about them and move on to the next lead.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Beyond PR

MAY 18, 2016

PR Newswire has seen firsthand how this investment in people pays off, as we were honored during last week’s Marketing Nation Summit with the 2016 Marketo Revvie Award for Marketing Team of the Year, Enterprise. While everyone on your team may have their own specialization, they should be cross-trained in other skill sets.”.

Marketing 75

Marketing Enterprise Customer Service Technology 75

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. For you early adopters, think about Twitter of 2016 vs. Twitter of 2009. And really, that was always the strength of Twitter–as an engagement tool (and, a customer service tool).

Twitter 60

Twitter Brand Branding Tools 60

wiredPRworks

JUNE 8, 2016

To be selected to speak to the financial services industry’s top performers and share social selling strategies is a highlight of my professional speaking and training career. For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. It’s such an honor to be selected as an MDRT speaker.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Customer Service. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Guest Post by Karen Freberg. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution.

Tools 82

Tools Comparison Media System 82

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.

Twitter 120

Twitter Brand Branding Customer Service 120

Beyond PR

MARCH 9, 2016

Failing to understand your customers’ mindset and buying cycle can impact everything — from how you create and distribute marketing content to how you launch products and resolve customer service issues. Selling makes you a better marketer. If you’re not currently a closer, you need to become one.

Marketing 75

Marketing Meeting Resources Energy 75

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Cision

JANUARY 6, 2016

Send out a survey every few months to assess not only how the newsletter is doing but also customer service and other business areas. Will you implement an email newsletter in 2016 or refresh an existing one? They can be measured. You never hear the ROI question come up with email, at least not very often. What do you think?

Retail 120

Retail Customer Service Software Mobile 120

David PR Group

JANUARY 4, 2016

Is this the time to pound away on better customer service? These may cover unique product attributes, expertise, pricing or service—or some combination of these. Do you have a communications strategy for 2016? What makes your company, firm or product a better fit for your audience? I would enjoy hearing about it.

Strategy 40

Strategy Communications Real Estate Insurance 40

Reputation Us

SEPTEMBER 7, 2016

From the August 31, 2016 issue of Credit Union Times Magazine. That’s what good customer service is,” Huey explained. “I .” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: PR@LTpublicrelations.com. By Peter Strozniak.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. SocialMedia Examiner (@SMExaminer) April 19, 2016.

Social Media 0

Social Media Marketing Media Customer Service 0

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Communications Conversations

JUNE 11, 2019

To my surprise my friends came back with a host of other industries where this lack of customer service and experience matters–home construction, cable TV companies, credit card companies and hair salons (that one surprised me). Stats say that poor customer service is costing companies upwards of $75 billion a year.

Banking 92

Banking Customer Service Construction Local 92

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

MARCH 13, 2017

Social media has always been recognized as a strong customer service facilitator. Here’s a great example of how customer complaints and feedback can be converted into marketing: “Apple responds to people’s tweets with entire commercials” – via Mashable.

SEO 229

SEO Social Media Tools Google 229

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

OCTOBER 11, 2016

Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. By contrast “legal services” post an average of 173 times per month and earn 151 interactions, according to the study.

Social Media 60

Social Media Study Media Survey 60

Beyond PR

OCTOBER 25, 2017

Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., Edelboim has served as Cision’s President of the Americas since December 2016. Canada and Latin America, as well as Cision’s Global Product organization.

Communications 73

Communications Analytics Analysis Data 73

Communications Conversations

SEPTEMBER 20, 2016

Leads are what drive budget–not community and customer service. Sadly, we see too much of this (still) in 2016. Contact me if you need custom WordPress plugins or website design. Brands can’t find good community managers. They don’t care about responses. They don’t necessarily want comments.

Social Media 60

Social Media Media Community Customer Service 60

ISEBOX

JANUARY 14, 2016

1998 is now 2016, and the concept of “low-speed” connection is a thing of the past, except when you’re in a public airport. That’s how content works in 2016. Of course, that was occasionally, and the 56.6 BPS modem, (now available to mere paupers,) stayed on the desk as a backup that was used as a primary more often than not.

Blogging 0

Blogging How To Video Course 0

Beyond PR

DECEMBER 12, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. Steven D’Adamo is a client services representative for Cision. His areas of interest include the written word, customer service, and content marketing. Use Multimedia Assets to Engage Your Audience — and Avoid Boring Them. Use multimedia.

Writing 75

Writing How To Infographics Pinterest 75