Contently - Strategy

APRIL 17, 2019

Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment. If anything, it’ll give executives a reason to doubt your entire content program. Take RBC, which is a huge company.

Content Marketing 84

Content Marketing How To Marketing Banking 84

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. How important are influencers to your content marketing strategy?

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

NOVEMBER 23, 2015

What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016. The amount of your Twitter content seen by your fans is inversely proportional to the number of people that they follow, and also depends upon how much time they spend on the platform and when they do.

Communications 120

Communications Mobile Facebook Study 120

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Leyla Arsan (@leyla_a) July 1, 2016. 1) 60% of People Share Links without Reading.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Shift Communications

DECEMBER 29, 2016

Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload. Google introduced its Google Analytics™ Demo Account in August 2016. Public Relations Struggling with the Content Avalanche. If you work in PR, you know the media landscape is more crowded than ever before.

Analytics 74

Analytics Google Data Analysis 74

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

SEPTEMBER 20, 2016

The important lesson here is that context matters in content marketing. Studies show that people share things on social media simply because they feel it will make them look cool. To that end, the average citizen isn’t going to fact check or even apply critical thinking to the content they share.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. PR coverage has typically been measured by media outlet audience size. With this explosion of content and demand for measurement, PR responsibilities are growing exponentially.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Waxing UnLyrical

AUGUST 3, 2016

Aly Saxe (@Aly_Saxe) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. SU Social Commerce (@SocCommSU) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. measurePR. —

Report 40

Report Measurement Software Analytics 40

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Till then, they had been managing their media outreach with Excel and Outlook and blogs. And later creating an inbound sales engine via content marketing and conversion optimization.

Software 78

Software Banking Resources Government 78

Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. Arts, entertainment and media: $130,000. PR is the Best Kept Secret in Effective Content Marketing. PR an Employee Market. Healthcare and Pharma: $132,000.

Survey 60

Survey Tourism Airlines Financial 60

Presspage

APRIL 12, 2018

How has the media landscape changed? In this digital age, many, many brands are still using press releases to connect their stories to media outlets. Some just use press releases as website content. Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever.

Company 111

Company Media Journalism Report 111

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Earned media boosts SEO. Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

SEPTEMBER 29, 2020

But, despite pent-up demand for applicable insights into AI for marketing, there were few voices or roadmaps to follow on the subject. So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Early posts on Marketing AI Institute’s blog.

Case Study 92

Case Study Study Brand Branding 92

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ). 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR monitoring and oversight of social and customer relations channels is more important than ever, as B2B companies have learned to incorporate real-time marketing into their programming, according to Econsultancy. B2B content will become more customized. Savvy content marketers have always written with specific audiences in mind.

B2B 120

B2B Customer Service Software Technology 120

MaccaPR

APRIL 20, 2016

That place is Social Media Marketing World. I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. The Year Of (Live) Video for Social Media Marketers.

Social Media 48

Social Media Trends Media Facebook 48

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

Critical Mention

OCTOBER 27, 2018

billion between 2016 and 2017. Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies.

Film 131

Film Viral YouTube eBook 131

Flack's Revenge

OCTOBER 25, 2017

It was great to take a day and get caught up on the state of the art in social media. My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Most Innovative : Outgrow interactive content platform. Highest ROI : Lithium social media management.

Tools 120

Tools Enterprise Analytics Case Study 120

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future. The word millennials will finally die a death in 2016.

Banking 60

Banking Marketing Wireless Advertising 60

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Here are five content predictions for 2017 that all PR people should be aware of. Content will be automated. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

Cision

DECEMBER 23, 2015

If you handed your PR over to some third party, you wouldn’t be on top of your brand’s news and media mentions like you are. Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined. You’ve Set Yourself Up for a Great 2016. Check out Cision’s free PR Starter Kit!

Employee 120

Employee Pitching Writing Content Marketing 120

Sword and the Script

JULY 30, 2016

It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. Don’t dilute your social media accounts with off-subject messaging. The drawback is that visibility has become a commodity , which is why the content marketing trend is so important to PR.

Media Relations 60

Media Relations Media Pitching Writing 60

Sword and the Script

APRIL 12, 2022

But then, last month, TrueScope, which provides media monitoring , raised a $6 million Series A round. million in 2016. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. Content picks from around PR . Shortly after, Propel, raised an impressive seed round (details follow below).

Software 89

Software Pitching Measurement Enterprise 89

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation.

Trends 157

Trends Privacy Data Reputation 157

Presspage

OCTOBER 6, 2017

Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts more towards what the trend is nowadays: digital and inbound marketing.” I am more than happy with that.”

Tourism 122

Tourism SEO Storytelling Social Media 122

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. You’ve got to hand it to digital marketing: it keeps us on our toes.

Marketing 120

Marketing Analytics Television Tools 120

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). 2) Media PR salary by organization. Let’s revise the 2016 numbers.

Survey 114

Survey Agency Report Corporate 114

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Promote on social media.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Instead, we must now actively push our content out to our intended audience.

Advertising 120

Advertising Advertising Facebook B2C 120

Sword and the Script

NOVEMBER 26, 2016

Instead, brands have to also produce the desired content. This reality is driving force behind the concept of content marketing which puts the information requirements of customers and prospects before a brand’s need for self-promotion. 1) The Parallel between Product Placement and Content Marketing.

Brand 60

Brand Branding Content Marketing Film 60