Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. I think there’s just so much content out there for viewers to consume, and so many ways to consume it, that for a PR professional we have to make sure that our brands are breaking through the clutter more than ever. So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. PR planning for 2016? Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Brain gems for decision-makers.

eBook 120

eBook Google Tools Analytics 120

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Meanwhile, brands have their own networks — both internally and externally. How are you measuring your programs?

Marketing 120

Marketing Financial Strategy Analytics 120

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 62

Internal International Insurance Insurance 62

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. How does a financial institution measure up to the competition? banks have significantly rebounded from the 2008 financial shock. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

Doctor Spin

JANUARY 16, 2024

“Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. A meta-analytic review. In Wikipedia.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. How does a financial institution measure up to the competition? banks have significantly rebounded from the 2008 financial shock. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. Notified says some customers use this for internal communications too.

Software 115

Software Tools Publicity System 115

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail. Read on to learn how you can use HubSpot to boost efficiency for measurable, bottom-line results. times all others.

Software 47

Software Tools Internal International 47

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Ethical Voices

MAY 8, 2023

International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. One of the issues that’s been consuming business are the ethics of AI. Milliken has made the list 17 times.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 192

Writing Communications Marketing B2B 192

Ethical Voices

MAY 6, 2023

International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. One of the issues that’s been consuming business are the ethics of AI. Milliken has made the list 17 times.

Ethics 52

Ethics Training Financial Survey 52

PR 20/20

OCTOBER 12, 2017

In 2015, Robert (with Carla Johnson) wrote the book Experiences: The 7th Era of Marketing , which outlines an approach on how content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business environment. In 2016, both Pepsi and Mondelez announced the launch of media divisions.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. It absolutely is.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 82% of consumers stopped doing business after a bad experience.”.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. I resolved to do something about it.

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

NOVEMBER 21, 2018

Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3 To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve.

Publicity 120

Publicity Analysis Measurement Tools 120

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. Criminal sanctions are now on the table for file sharing fair use data and other consumer-owned digital property.

Telecommunications 120

Telecommunications Privacy Software Data 120

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. GNP Company’s Berling also points to the value of consistent measurement.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Journalistics

JANUARY 27, 2016

The statements above are most-likely internal statements that guide and ground employees around a common purpose. goals, but in case this is new to you – this is an acronym for Specific, Measurable, Achievable, Realistic and Time-Bound. How do you measure the value readers get from your blog posts? Basically, S.M.A.R.T.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

The statements above are most-likely internal statements that guide and ground employees around a common purpose. goals, but in case this is new to you – this is an acronym for Specific, Measurable, Achievable, Realistic and Time-Bound. How do you measure the value readers get from your blog posts? Basically, S.M.A.R.T.

Blogging 40

Blogging Strategy How To Writing 40

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. billion in 2016. billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

Stephen Waddington

SEPTEMBER 29, 2021

Practice includes research, planning, content, and measurement, in addition to media channels. Use robust planning tools such as the AMEC Integrated Evaluation Framework or the Government Communication Service OASIS model to align and measure activity against organisational objectives. These are all poor proxies for business outcomes.

Industry 153

Industry Publicity Agency Community 153

Contently - Strategy

MAY 20, 2019

It’s okay if it’s not a core value in your marketing, as long as you’re practicing it internally. That’s part one of actual empathy in marketing: Patagonia found a match between its values and the values of its consumers. What it looks like when a company is truly empathetic.

Marketing 99

Marketing Guidelines Video Brand 99

MaccaPR

NOVEMBER 4, 2014

The 2016 Presidential campaign between Hillary Clinton and her Republican challenger (insert name here) will no doubt be ferocious. billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? So how can your company avoid falling prey to the mistakes that put the $2.5

YouTube 118

YouTube Brand Branding Crisis 118

Beyond PR

MAY 30, 2017

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. billion in 2016. billion in 2014 to 2.17

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Rethinking internal and external comms. Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20). In 2016, the Cambridge Analytica Scandal at Facebook brought all these issues to a head.

Ethics 52

Ethics Communications Print Television 52