Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Last but certainly not least…measure! And if you’re not measuring, how will you know…?)

Survey 90

Survey Marketing Content Marketing Measurement 90

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies.

Media 221

Media Privacy Data Analytics 221

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Bonnie Harris, CEO of Wax Marketing, spoke about the necessity of understanding consumers’ behaviors over demographics, one of 10 topics at the conference. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. Test & Measure.

Data 120

Data Conference Measurement Pitching 120

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever?

Measurement 56

Measurement Storytelling Data Technology 56

Marketwired

FEBRUARY 4, 2016

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds. It hasn’t all been sunshine and rainbows, though.

Television 100

Television Radio Measurement Facebook 100

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Reputation Us

MARCH 27, 2023

A is for Acknowledging ESG’s Hard Truth Companies hoping to profit from increased concern over environmental issues offer consumers a range of green-friendly messaging. A change of one unit in customer satisfaction (as measured by ACSI) is estimated to result in 0.032 units of change in net earnings per share and 0.40

Reputation 78

Reputation Corporate Survey Employee 78

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” DemandGen Report – 2016 Content Preferences Survey ). Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations.

Publicity 122

Publicity Marketing Healthcare Television 122

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Quality data has made better PR monitoring and measurement possible. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. But don’t just measure the success of your program.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. We are well past Mark W.

Publicity 110

Publicity eBook Analysis Google 110

Sword and the Script

FEBRUARY 18, 2017

It shows “statistically significant improvements” in what consumers “have heard” about some brands and what they “have said” about fewer brands. It also merits pointing out, these are early measurements; perhaps the results improve with time. B2B Blog Metrics: 4 Effective Categories to Measure Success.

B2B 66

B2B Marketing Advertising Advertising 66

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. I think there’s just so much content out there for viewers to consume, and so many ways to consume it, that for a PR professional we have to make sure that our brands are breaking through the clutter more than ever. So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. Meltwater acquires Linkfluence.

Media 105

Media SEO Analytics Analysis 105

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales.

Corporate 116

Corporate Retail Policies Employee 116

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate.

Trends 83

Trends Publicity Analytics Software 83

Stephen Waddington

JANUARY 15, 2020

Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Internal International Social Media 78

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. PR planning for 2016? Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Brain gems for decision-makers.

eBook 120

eBook Google Tools Analytics 120

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. How are you measuring your programs? Buyers aren’t just in control of their own purchases; they’re influencing other people’s purchases.

Marketing 120

Marketing Financial Strategy Analytics 120

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. Recently, CarMax let us take a look under the hood of a content program that’s driven over $56M in content value over the past year, and come to rank for 1.5 million keywords worldwide. Hero, Hub, Help.

SEO 103

SEO Automotive YouTube Video 103

Doctor Spin

JANUARY 16, 2024

“Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. A meta-analytic review. In Wikipedia.

Wikipedia 52

Wikipedia Film Groups Journalism 52

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). But publishing our content, for most communications professionals, is still a fragmented process. What about social?

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

JULY 19, 2016

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness.

Survey 60

Survey Content Marketing Marketing B2B 60

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. That’ll add noise to your search results and consumes computing resources for the platform. MediaMiser was based in Canada and provided media monitoring tools.

Tools 82

Tools Comparison Media System 82

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. How does a financial institution measure up to the competition? banks have significantly rebounded from the 2008 financial shock. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. How does a financial institution measure up to the competition? banks have significantly rebounded from the 2008 financial shock. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. 3) Connect: beyond a media contact database.

Software 113

Software Tools Publicity System 113

Cision

MAY 2, 2016

adults use mobile to consume news. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. According to Pew 64 percent of U.S.

Mobile 120

Mobile LinkedIn Facebook Google 120

Norton's Notes

APRIL 15, 2016

I have had a busy few months already in 2016, the year has started well for the Prohibition team and I have been up and down the country in meetings with exciting brands advising on social media strategy. The interesting angle that is floating about in 2016 is social video, streaming and of course virtual reality.

Blogging 28

Blogging Training Consumer Interviews 28

5W PR

MAY 16, 2017

Sansaire unveiled its much-anticipated Delta, a WiFi-enabled, app-compatible sous vide machine that was funded via an extremely successful Kickstarter campaign in 2016. These days, purpose-driven kitchen tools are delivering measurable benefits. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Sword and the Script

JULY 9, 2016

Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Leyla Arsan (@leyla_a) July 1, 2016. But one thing that hasn’t changed in nearly 20 years is the way we consume content online. Sure we have more content, but it’s it resonating? Engagement. j4V1meSZ4B.

Content Marketing 67

Content Marketing Social Media Marketing Media 67

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Read more: Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs.

Survey 103

Survey Marketing B2B Content Marketing 103

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. They are most likely using this already with their friends and consuming content from brands, so they can get some experience using this platform professionally. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat.

Customer Service 40

Customer Service Employee Internal International 40

PR 20/20

AUGUST 8, 2017

Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail. Read on to learn how you can use HubSpot to boost efficiency for measurable, bottom-line results. Emily is a dual major studying Public Relations at S.I. Whitman School of Management at Syracuse University.

Software 47

Software Tools Internal International 47