The Stalwart Blog

MARCH 29, 2017

Protectionists of the dominant American Football business entity would disagree and cite the 2016 Forbes report that claims the average team value in the league reached an all-time high of $2.34 I surmise that we will see a flattening of the league’s growth in the early 2020’s when its television contracts come up for renewal.

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Brand Branding Television Measurement 60

Cision

MAY 12, 2017

Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients. What are the biggest PR and marketing mistakes brands make? What do you think is the biggest challenge facing brands today?

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The Stalwart Blog

JUNE 23, 2016

Immediately following the game, social media was ablaze with fans (and brands) leaping to share their congratulations with the Cavaliers and its players. . Cholula Hot Sauce (@CholulaHotSauce) June 20, 2016. Ernie Keebler (@KeeblerElves) June 21, 2016. UncapRealFlavor like a champ! . Which farm should I mail this to?

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PRSay

OCTOBER 29, 2019

So how have they managed to stay one of the most popular shows on television for more than four decades? That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I It doesn’t take comedic genius or a nationally-televised show to take some inspiration from SNL.

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Television Writing Storytelling Video 111

Cision

FEBRUARY 16, 2016

The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. So how can you keep up and get your brand on reporters’ radar? Twitter is the leading platform among journalists, with 39.9

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Report Media Television Pitching 120

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. Today’s customers are actively telling their social circle about brands they love, which makes our work easier.

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Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The ability to target and measure ad performance makes digital ads attractive to brands. The rise of ad blocking was the story of Meeker’s 2016 report. 9 Talk to me.

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ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. The Winners. Mainstream media.

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Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

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Brand Branding YouTube Survey 49

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” But what about the crisis situations that are handled well?

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The Stalwart Blog

OCTOBER 13, 2016

Smart brands know this. Established brands are routinely injecting the magic of nostalgia into their marketing as way to tap into our emotions. A video posted by Jordan (@jumpman23) on Sep 29, 2016 at 9:06am PDT. We all love a good story, especially those that make us a feel a connection to the past. Bravo, Nike.

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Television Video Brand Branding 60

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture. It’s well worth a read as well.

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Brand Branding Content Marketing Film 60

Sword and the Script

JANUARY 26, 2016

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department.

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Content Marketing Marketing Television Film 60

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. They are already talking with big brands and monetizing their brand influence.

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Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. I think we all know advertising on television, is not what it once was, with people using PVR’s and live TV getting much lower numbers.

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YouTube Advertising Advertising Television 28

ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

Anyone in public relations would agree that the news stories of 2016 have been crazy. It helps that the Cubs are a national brand, enjoying that distinction with just a few other ball clubs – the New York Yankees, Los Angeles Dodgers, and Boston Red Sox. This is the time of year we prefer to focus on a few of those.

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Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 population , spending more time with television, magazines and radio. Brands often fear the fallout if they get it wrong.

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Television Education Groups Community 72

Stephen Waddington

MAY 14, 2018

Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016. Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication. Therein lies an advertising opportunity.

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Publicity Marketing Google Radio 84

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

Facebook 60

Facebook Social Media Mobile Video 60

OnePitch

DECEMBER 13, 2022

[00:02:20] KM: If I look at it right now, it is a massive flood of everything from do you want to do a book review to here is a really good story about an organic brand on social media. That’s marketing on platforms, marketing on television. But the problem with that is then you see stuff you’re like, “Hmm, 2016.

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Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. Too Much Noise Across Too Many Digital Channels. It is no longer acceptable to proffer low grade activity measures.

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Measurement Storytelling Data Technology 56

PRSay

SEPTEMBER 2, 2016

Getting the brand out there and everything that we stand for and everything that we built. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness. Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair.

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Sports Education Construction Television 68

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. His Trickster on the 1990s television series The Flash turned him into a fan favorite that he recently reprised in the CW’s hit adaptation.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Flatiron Communications

JANUARY 13, 2016

After all, didn’t Al Jazeera built its brand identity as the propaganda arm for the Intifada and a few recognized terrorist groups? ” From the Doha-originated news release : “Al Anstey, CEO of Al Jazeera America, today announced that Al Jazeera America will cease operation by April 30, 2016.

Enterprise 28

Enterprise Television Sports Ethics 28

PRSay

FEBRUARY 27, 2017

The 2016 labor force statistics from the current population survey provided by the Bureau of Labor Statistics reports that of all people employed in public relations, still less than 10% are African American. Ask them what they know about public relations (and be prepared if the answer is only what they’ve seen portrayed on television).

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Conference Education Public Affairs Television 60

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. First off, thank you so much for having me on the blog for a Q&A.

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Storytelling Social Media Sports Strategy 60

Mark My Words

SEPTEMBER 16, 2022

Or the comment a decade later by David Shepherd, the brand director at Topman, the menswear group that the target customers were “hooligans”. . Commemorative assemblies would no doubt be just as respectful — or even more so — than families slumped at home watching television. A 96-year-old queen couldn’t live forever.

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Company Brand Branding Banking 60

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action.

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Media Television Pharmaceuticals Radio 120

Solo PR Pro

JANUARY 19, 2016

A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. Case in point, groups conducted a social media audit of four multi-million dollar brands. Think beyond the brand. The students looked at several brands. How can brands use social to be social? Hello, how are you?

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Strategy Brand Branding Journalism 40

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Podcasts have been on a steady growth streak for years.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Mindful Marketing

MARCH 5, 2020

” Now, fast forward to a few weeks ago: I’m watching television, and a show comes on CNBC called “ Back in the Game ,” starring. Rodriguez also helped Lochte identify new income earning approaches , including some personal brand-appropriate endorsement deals and several solid speaking engagements.

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Sports Financial Real Estate Television 92

Sword and the Script

MAY 21, 2016

How Are Brands Meeting, and Exceeding, Customer Expectations? Customers don’t view these interactions as channel-centric or as journeys, paths and lifecycles in the same way a brand might view them. So in 2016 our past VP of marketing is now 46. In his latest book, Content, Inc.,

Social Media 63

Social Media Marketing Media Content Marketing 63

Beyond PR

OCTOBER 14, 2016

The study identified relative gender bias found within primetime and morning television shows during the first quarter of this year. What can news media and brands do about this? Brands also can better position female leaders to be featured on news broadcasts as experts. It’s not just the news media who can help achieve parity.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

Sword and the Script

AUGUST 6, 2019

c) “We’ve also doubled in size as a team since May of this year bringing on a Community & Brand Coordinator [ Kendall Aldridge ] as well as a Business Development Manager [ Danielle Schulz-Behrend ].”. The broadcast monitoring is top-notch – if you get any volume of television coverage – you should definitely take a look.

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Marketing Pitching Corporate Tools 63

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. According to Nielsen, the average American spends 158 hours each month watching television(!!). I resolved to do something about it. What is Deep Work? That's 1,896 hours per year.

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