PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

SEPTEMBER 2, 2016

Getting the brand out there and everything that we stand for and everything that we built. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness. Whether it’s to tweak your pitch. That’s probably our biggest thing in certainly public relations, and corporate communications as well.

Sports 68

Sports Education Construction Television 68

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. His Trickster on the 1990s television series The Flash turned him into a fan favorite that he recently reprised in the CW’s hit adaptation.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action.

Media 120

Media Television Pharmaceuticals Radio 120

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Podcasts have been on a steady growth streak for years.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 63

Marketing Pitching Corporate Tools 63

Beyond PR

OCTOBER 14, 2016

The study identified relative gender bias found within primetime and morning television shows during the first quarter of this year. What can news media and brands do about this? Brands also can better position female leaders to be featured on news broadcasts as experts. It’s not just the news media who can help achieve parity.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. I resolved to do something about it. What is Deep Work?

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. This content-rich newsroom will build the bona fides of your experts and give you a single, robust page to share with reporters when pitching a story.

How To 48

How To Media Print Real Estate 48

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant. 4) New emphasis on trust.

Social Media 93

Social Media Marketing Media Creativity 93

PRSay

MAY 5, 2016

We are just about five months away until the world unites and comes together in Rio de Janeiro for the 2016 Summer Olympic Games. Generally speaking, brands have taken a much more diverse approach as to how and when they announce their Rio 2016 programs as compared to recent Games.

Sports 60

Sports Pitching Print Local 60

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Brands used to have a controlling influence on information about their products.

Content Marketing 60

Content Marketing Publicity Marketing Television 60