PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

Sword and the Script

JULY 9, 2016

That’s why the psychology of more is the theme for this week’s Unscripted Marketing links (UML). As always here are three thought-provoking articles or blog posts we’ll worth carving out some time to read carefully. Leyla Arsan (@leyla_a) July 1, 2016. 1) 60% of People Share Links without Reading. j4V1meSZ4B.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

SEPTEMBER 20, 2016

The important lesson here is that context matters in content marketing. To that end, the average citizen isn’t going to fact check or even apply critical thinking to the content they share. Ever hear someone say a news article or reporter took a quote out of context? Looking for future proof content marketing help? .

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Frederik Vincx

JULY 25, 2023

And later creating an inbound sales engine via content marketing and conversion optimization. Article: How we applied the Google design sprint approach Remote user testing during a design sprint In 2016, after we reached product-market fit, I stopped with the day to day management of the company.

Software 78

Software Banking Resources Government 78

Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. PR is the Best Kept Secret in Effective Content Marketing. PR an Employee Market. The post PR Salary: What’s a PR Pro Worth in 2016? But the world has changed.

Survey 60

Survey Tourism Airlines Financial 60

Sword and the Script

DECEMBER 21, 2021

The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. An abbreviated version of this prediction was published by the Content Marketing Institute (see below). * * *. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful.

Strategy 120

Strategy Infographics Content Marketing Study 120

Remote PR Jobs

SEPTEMBER 25, 2023

You can also facilitate earned media by helping journalists and content writers author their articles, or contributing your own thought leadership content to industry publications. This type of accreditation helps build trust around your expertise. It generated an additional 111 clicks to the post with only $50 in ad spend.

Media 100

Media Pinterest LinkedIn Case Study 100

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Source: Content Marketing is the New Conference ). The news is recycling content.

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Here are five content predictions for 2017 that all PR people should be aware of. Content will be automated. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. Facebook Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Now that CGM has morphed in name to UGC (user generated content), marketers want a guarantee — in the form of a ready-made audience — to drive awareness and action. advertising).

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

PR 20/20

DECEMBER 6, 2016

Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”.

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 167

Marketing Employee Content Marketing Training 167

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. Example Post.

Mobile 96

Mobile SEO Web Google 96

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future. The word millennials will finally die a death in 2016.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Achieving a certain number of articles per week.

How To 198

How To Real Estate Web Case Study 198

MaccaPR

OCTOBER 26, 2015

Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.” million - had become the last successful, worst-polling candidates in the 2016 race.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Sword and the Script

DECEMBER 24, 2016

In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year.

Twitter 60

Twitter How To B2B Analytics 60

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . What that looks like in real life : Our CNN article drove roughly 4,000 potential customers and nearly 14% of them took some sort of action on bacon.com. Do you remember the first time you reported PR results to a C-suite executive? Speak to business wins.

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

NOVEMBER 12, 2016

In other words, this means understanding what is your customer trying to do , in addition to who they are, in order to build value in marketing that links those goals to offering. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Proof of B2B Marketing Value Does Not Start with the Competition.

B2B 114

B2B Marketing How To Survey 114

Rock the Status Quo

APRIL 8, 2016

“Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Carrie Morgan (@morgancarrie) April 7, 2016. Mark DelSasso (@videoarch) April 7, 2016. Carrie Morgan (@morgancarrie) April 7, 2016. I believe it. PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

“Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Carrie Morgan (@morgancarrie) April 7, 2016. Mark DelSasso (@videoarch) April 7, 2016. Carrie Morgan (@morgancarrie) April 7, 2016. I believe it. PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. ” “Trojan Horse Marketing” – new cartoon and post on content marketing that's too salesy [link] pic.twitter.com/AHQfKyh9Z9. The Middle Ground on Registration Pages.

B2B 118

B2B Mobile Content Marketing SEO 118

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

APRIL 12, 2022

million in 2016. While it’s free to join as an expert, the company makes money by charging listed experts when and if they are mentioned in an article. Meltwater offers 50 suggested metrics to measure your content marketing. Shortly after, Propel, raised an impressive seed round (details follow below).

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

JUNE 4, 2016

What makes quality content? Quality content often sparks a discussion that’s seemingly subjective before, and empirical, after publishing. That is until an author toils over an article only to see it capture nary an eyeball. How can we define quality content? It’s why I often say content marketing is PR.

Crisis 60

Crisis Marketing Crisis Communications Content Marketing 60

Cision

MAY 29, 2017

Content discovery has become even more important for brands as consumers prefer information on their mobile devices rather than on their PCs and laptops. billion in 2016. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. Offer Users Quality Content.

How To 129

How To Content Marketing Engineering Advertising 129

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MARCH 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML]. As it is every week, below you’ll find three articles, I’ve vetted, highlighted and recommend for your perusal. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content?

Tools 67

Tools Marketing Advertising Advertising 67

Buzzstream

JANUARY 17, 2018

The truth is that your best articles and blog posts can find a new life in an entirely different form. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. The data above makes Slideshare one of the best avenues to repurpose, distribute, and promote your content (as a presentation).

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. In part, this is why content marketing has become so important.

B2B 63

B2B Study Marketing Survey 63

Cision

MARCH 31, 2016

Read Cision’s free “State of the Media 2016 Report!” I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on. How has content marketing changed over the years? They’re about people.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

MAY 28, 2016

Where the choices were once to vote simply by ignoring a promotion, the variety of channels marketing used today enable choices ranging from indifference to ad-blocking to providing negative feedback. — John Legere (@JohnLegere) March 7, 2016. — Frank Strong (@Frank_Strong) May 24, 2016. Promoted tweet. Hvod0S6G9d.

Marketing 61

Marketing Social Media Content Marketing Writing 61