Sword and the Script

MARCH 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML]. As it is every week, below you’ll find three articles, I’ve vetted, highlighted and recommend for your perusal. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Cision

MARCH 31, 2016

Read Cision’s free “State of the Media 2016 Report!” I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on. How has content marketing changed over the years? They’re about people.

Newspapers 120

Newspapers Reddit Journalism Technology 120

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! PR planning for 2016? This trends tool will help build out your campaign content & influencer insight in seconds. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JULY 2, 2019

3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. billion pieces of editorial content.” The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 3, 2016

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. This isn’t unusual for a profession where both creativity and data are important. The report identifies seven barriers to agile marketing. 1) What is Agile Marketing Again?

Marketing 60

Marketing B2B Content Marketing Training 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Institute. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. We’ve used the Marketing AI Institute to do what we do best: tell a story. Video and creative media.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

MAY 11, 2016

It requires a high level of resilience, creativity and organization. I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Bob Geller | Fusion PR.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Achieving a certain number of articles per week.

How To 198

How To Real Estate Web Case Study 198

PR 20/20

DECEMBER 6, 2016

Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”.

Content Marketing 40

Content Marketing Marketing System Technology 40

Communications Conversations

AUGUST 31, 2018

I thought this recent WaPo article was interesting. You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. I thought this recent WaPo article was interesting. Many of them have never been reporters.

Media 112

Media Journalism Report Video 112

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? Positional is now live! What have you seen lately?

Internal 118

Internal International Insurance Insurance 118

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Achieving a certain number of articles per week. How did Movoto do it?

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 13, 2016

But only 7% of marketers say they do “great” webinars. Jeff Perkins (@jeffperkins8) December 7, 2016. Roundups are content curation at its finest. If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract. Insight from @On24 #On24roadshow.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. In other words, your life is already machine-assisted, and your marketing will be too. The Marketing Machine Age. The Need for a Marketing AI Framework.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. He's also a world-leading web strategist, content marketer, author, and speaker. I also have stopped reading articles or watching videos online without intention.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. What are your thoughts about user-generated content? For example, emojis and the use of emojis for targeted marketing. Jagjit, Location Unknown.

Case Study 85

Case Study Content Marketing Strategy Facebook 85

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. More importantly, the dynamic web is fluid: What was true in digital marketing yesterday, is not necessarily true today.

Web 60

Web Google Mobile B2B 60

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Now that CGM has morphed in name to UGC (user generated content), marketers want a guarantee — in the form of a ready-made audience — to drive awareness and action. Michelle Phan (8.2M

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.” million - had become the last successful, worst-polling candidates in the 2016 race.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48