Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. During PubCon Austin 2015 , Boot Camp Digital CEO Krista Neher how to capture the attention of audiences with fleeting attention spans. What happens to an infographic you posted to Facebook even two days ago?

Social Media 120

Social Media Pinterest Media Infographics 120

The Proactive Report

JANUARY 28, 2015

15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. 'The 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. DOWNLOAD THIS INFOGRAPHIC. Content Marketing Online PR'

Infographics 100

Infographics Content Marketing Digital PR Study 100

Communications Conversations

JULY 20, 2015

And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. Was this really written in 2015? How to Get Your First 1,000 Real Facebook Fans (Infographic). THAT’S what I want from a social media blog.

Social Media 60

Social Media Blogging How To Media 60

Shift Communications

AUGUST 12, 2015

Everything from how understand the value of earned and social media through specific metrics – not things like UVM and impressions, rather multi-channel flow and direct vs. indirect traffic – to how to maximize AdWords and SEO strategies, the audience is becoming much more aware of the importance of measurement. Are you ready to join?

Mobile 60

Mobile Strategy SEO YouTube 60

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

AUGUST 6, 2015

A review of nearly 120,000 posts from travelers discussing the in-flight experience on social media channels during the past six months surfaced some of the in-flight travel expectations of this audience. Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. It’s 2015!!

Travel 120

Travel Technology Airlines Wireless 120

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

OCTOBER 12, 2015

In 2015, brands need an ad budget to make Facebook work. At her recent webinar, Facebook partner and top social media thought leader Mari Smith shared seven proven tactics to build your business’s loyal customer base by driving more Likes to leads. So what should brands do? Create and Curate Other’s Content. Her answer?

Education 120

Education Facebook Infographics Social Media 120

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. Social media platforms like Facebook have essentially made this decision for organizations by prioritizing video – Mark Zuckerberg has even described video as the biggest trend, and challenge, for the next 5 years.

Technology 115

Technology Big Data Video Data 115

Cision

APRIL 23, 2015

A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs. 2015 B2C Content Marketing Trends. Others may want visual content, such as video and infographics.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. Social Media. Native Advertising.

Trends 120

Trends Mobile Media Print 120

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills.

Trends 100

Trends Skype Digital PR Guidelines 100

Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content.

Examples 120

Examples Viral YouTube Infographics 120

Rock the Status Quo

FEBRUARY 23, 2015

Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. The end result will look like you slaved for WEEKS over it.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. One blog post can become a SlideShare deck, video, infographic, quote image. See why it’s top of mind? Offer an exclusive.

Writing 203

Writing Blogging Pitching Content Marketing 203

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

APRIL 14, 2021

Repercussions from Google’s “ Mobilegeddon ” update in 2015, GDPR, and Facebook’s feud with Apple in 2020 are just a few examples of road bumps the industry has had to navigate in recent years. Think of articles, videos, and infographics that either appeal to audience interests or address their problems.

Privacy 96

Privacy Google Advertising Advertising 96

Communications Conversations

FEBRUARY 25, 2015

Because now the “release” (post) becomes portable to use in different social media channels. We know people (and media) love video–let’s make sure everyone sees it right at the top (and has the ability to embed it in their stories and posts across the web). Why is that smart?

Company 60

Company Case Study Infographics Study 60

Cision

JANUARY 11, 2017

The Buzzsumo study that I referenced earlier shows that the infographic is the most shared piece of content — outperforming the next most shared content type by thousands of shares on average. According to the study, here are the most shared content types in order of popularity: Infographics. List posts. What posts. How to posts.

Strategy 120

Strategy Infographics Content Marketing Study 120

Communications Conversations

FEBRUARY 6, 2015

SHOW NOTES – FEBRUARY 5, 2015. “USA https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. “The Content Strategy 2015: Marketing, Mobile, and the Enterprise“. Talking Points Podcast marketing podcast PR podcast social media podcast talking points podcast' We discuss.

Viral 60

Viral Marketing YouTube Enterprise 60

Shift Communications

DECEMBER 27, 2016

TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic. The over saturation of media with infographics has killed the effectiveness of the once widely-used supplement. USE IBM WATSON ANALYTICS FOR ADVANCED SOCIAL MEDIA INSIGHTS.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. The CMO Survey Highlights and Insights February 2015 from christinemoorman. Social Media Marketing Gets a Boost. by Frank Strong. a year ago to 13.4%

Mobile 60

Mobile Study Marketing Survey 60

The Proactive Report

OCTOBER 19, 2015

the “native language” of each platform” Search & research: Search is now viewed as a media source. Not only that – it’s the most used and most trusted media source (2015 Global Trust Barometer.) social skills. We need to know: how to write for the web. how to communicate visually.

Communications 100

Communications Training Web Analytics 100

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. CIPR Infographic Measurement and Evaluation PR strategy public relations Public Sector social media Training'

Measurement 60

Measurement Communications Crisis Management Training 60

Stuart Bruce

DECEMBER 14, 2015

In 2015 we saw some great initiatives to help modernise public relations practice. They’ve all generated a lot of social media chatter and hype, and even some mainstream media coverage. He’s also helpfully summarised it in this infographic. A multi-talented individual indeed. Disclaimer.

Infographics 60

Infographics eBook Conference Training 60

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. Complainers jump on social media, because it brings audience to their voice.

Social Media 100

Social Media Media Customer Service Resources 100

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Social Media Examiner ( @SMExaminer ): Tactical insights to perfect social media performance.

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

FEBRUARY 2, 2016

According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Trend #5: Bloggers promote their own content on social more than ever!

Trends 48

Trends Blogging Branding Brand 48

Waxing UnLyrical

SEPTEMBER 23, 2015

According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. PR executives can play a vital role in positioning and building such social profiles, keeping in mind the customer and media perspective. reading and traveling.

Google 40

Google Trends Community Twitter 40

Waxing UnLyrical

MAY 22, 2015

.” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Digital media journalists are watching, [which] creates communication opportunities.” So, overall takeaways?

Leadership 40

Leadership Report Media Video 40

PR Conversations

JUNE 16, 2016

Before her election in 2015, Jo had worked as head of policy at Oxfam. Like OJ’s lawyers, in their desire to win, many people, including those PR practitioners on either side, seem to have forgotten the seriousness of the matter at hand. Image: [link].

Film 40

Film Groups Banking Infographics 40

PR Conversations

JUNE 16, 2016

Before her election in 2015, Jo had worked as head of policy at Oxfam. Image: https://pixabay.com. Update: After publication of this post, the sad news of the killing of British member of parliament , Jo Cox was reported.

Film 40

Film Groups Banking Infographics 40