PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Do it yourself.

Digital PR 77

Digital PR Viral Creativity Examples 77

The Proactive Report

OCTOBER 12, 2015

Back in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics.

Social Media 100

Social Media Media Ethics Analysis 100

The Proactive Report

JANUARY 5, 2015

Figure out where they’re active on social media. Take advantage of this perception in 2015 and become even more connected and responsive – put the feedback loop in place and use it to innovate and improve, based on your customers’ comments. Follow me on Twitter for daily Digital PR updates.

Reputation 100

Reputation System Employee Airlines 100

Lauri Pehar Borsh

JULY 7, 2015

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. The post CEOs still need to step it up on social media!

Social Media 60

Social Media Media Digital PR Writing 60

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Do it yourself.

Digital PR 48

Digital PR Viral Creativity Examples 48

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

Lauri Pehar Borsh

JULY 7, 2015

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now!

Social Media 60

Social Media Media Writing Digital PR 60

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

Lauri Pehar Borsh

JULY 7, 2015

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! is still rare.

Social Media 60

Social Media Media Writing Brand 60

Lauri Pehar Borsh

JULY 7, 2015

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! is still rare.

Social Media 60

Social Media Media Writing Brand 60

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. These numbers are for November 2015. As of March 2015.

Social Media 75

Social Media SEO Media Local 75

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. The digital PR agency has a bright future.

Industry 100

Industry Digital PR Training Agency 100

The Proactive Report

JUNE 30, 2015

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. A good social media dashboard is essential. Social Media Strategy Template. Get our Digital PR Tips newsletter.

Tools 100

Tools Strategy Content Marketing Measurement 100

Rock the Status Quo

DECEMBER 18, 2014

SEO Trends for 2015 from Rand Fishkin, MOZ I’ll write a longer post about this in a few weeks, since I’d like to add some ideas to what Rand has to say, but this SlideShare includes some trends that every public relations practitioner should be following. Digital PR'

Blogging 124

Blogging SEO Sports Digital PR 124

Doctor Spin

DECEMBER 20, 2023

“Personal branding can lead to professional success by defining yourself professionally through six steps: introspection, understanding, developing, mantra, crafting, digital footprint, and communicating.” Articles, seminars, publicity, and social media updates. For questions or PR support, contact me via jerry@spinfactory.com.

Brand 52

Brand Branding eBook Resources 52

Rock the Status Quo

DECEMBER 29, 2014

As we all continue to grow in sophistication and learning related to digital PR and marketing, the ability to tell the difference between a vanity metric and one that is truly valuable is growing in importance. A great example of a vanity metric is measuring social media success only by engagement. Digital PR'

Measurement 173

Measurement Digital PR Strategy Agency 173

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. Get my Digital PR Tips Newsletter.

Twitter 100

Twitter Media Relations How To Media 100

5W PR

JANUARY 21, 2020

. “Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardizing authenticity,” reads a statement by D’Marie Analytics CEO Frank Spadafora. Kyle Jenner IG Strategy.

Instagram 88

Instagram Case Study Analytics Tools 88

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Tools 128

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. Especially when you’re talking about marketing and digital PR. 60% of marketers plan to invest in video this year – up 20% from 2015. And being ahead of the pack, in no small way, means that your content needs to be visually engaging. VISUAL REAL ESTATE.

Real Estate 100

Real Estate Brand Branding Survey 100

Rock the Status Quo

OCTOBER 19, 2015

According to a 2015 Brandwatch study , only 46.6% A tag is when the person mentioning the brand takes the extra step to link their mention to the brand’s social media page, usually through the use of an @ symbol or hashtag. It’s a social media management dashboard, not a mention monitoring solution.

Software 100

Software Google Reputation Social Media 100

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Business Horizons 10 Coombs, W. Boynton, L., & Mishra, A.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Proactive Report

JUNE 23, 2015

Social media – video is the content format of choice. 2015 Global Trust Barometer). Get our Digital PR Tips Newsletter. Software Demo – Can increase conversion up to 85%. Explainer vidoes -Increase conversion rates by as much as 20%. More videos are shared on Facebook than yon YouTube. – Forbes.

Video 100

Video Mobile Trade Shows YouTube 100

Solo PR Pro

AUGUST 11, 2015

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

Conference 40

Conference Small Business Storytelling Journalism 40

The Resolution Blog

NOVEMBER 25, 2015

PR pros don’t need to know about SEO. Read Zude PR’s David Sawyer’s excellent post and make up your mind (Read 4 mins). Two secret weapons every digital PR practitioner needs. 30 academics, practitioners, students and vendors have produced an incredible guide of 48 PR tools. PR has changed.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance.

Tools 67

Tools Marketing Advertising Advertising 67

Solo PR Pro

APRIL 26, 2016

Jennifer began working with me as an intern while in college and continued in her position as Solo PR Pro Community Specialist on a contract basis after graduating. She helped with everything from social media to event planning – playing a pivotal role in putting on our first Solo PR event in Atlanta.

Internal 40

Internal International Conference Energy 40

Solo PR Pro

AUGUST 30, 2016

First rolled out in late 2015, the Facebook Pixel (which replaced a simpler conversion tracking solution) is a magic, money-making line of code that allows for robust tracking of all the actions people take on your site after clicking on one of your ads. This requires setting up the Facebook Pixel.

Facebook 55

Facebook Advertising Advertising Course 55

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. CIPR Yorkshire & Lincolnshire Pride Awards 2015. A minimum of 2 years’ PR experience is a must.

Agency 54

Agency Creativity Hotels Social Media 54

Rock the Status Quo

FEBRUARY 23, 2015

Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Digital PR' Ask Gini Dietrich.

eBook 100

eBook Digital PR Handbook Content Marketing 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

JANUARY 28, 2015

15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. 'The 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. Content Marketing Online PR' DOWNLOAD THIS INFOGRAPHIC.

Infographics 100

Infographics Content Marketing Digital PR Study 100

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Their social engineering was geared towards connecting people rather than turning them into online buying machines. We got to experience the hippie web (2005-2015) revolving around earned and owned media.

Education 52

Education Industry Web Wikipedia 52