Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Jason Brown , Principal, PublicCity PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

JANUARY 9, 2023

But the creative ways AI is being used to speed development, increase safety and advance toward possible autonomy is also something we’re looking out for. Probably the most fun I ever had was driving the 2015 Aston Martin Vanquish and Rapide S in Scotland. – Learning about something. None of it was uplifting.

Automotive 76

Automotive Groups Meeting Technology 76

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. AI-written content adds more noise. “PR

Marketing 198

Marketing Content Marketing Data Social Media 198

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. It’s about being a memorable and a valuable resource.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Keep your email subject clear and concise like a press release headline. If your pitch ended up in a reporter or influencer’s trash bin, think about what you could have done differently. Go to Social for Small Talk.

Pitching 120

Pitching Report Social Media Measurement 120

PR in High Definition

NOVEMBER 25, 2020

Surprisingly, modern thinking about brainstorms has changed considerably in the last decade. According to the Harvard Business Review in 2015, “ There is very little evidence for the idea that brainstorming produces more or better ideas than the same number of individuals would produce working independently. Preparing to Win.

Creativity 71

Creativity Groups Sports Examples 71

PRSay

AUGUST 2, 2019

Do you dread having to push out the same press releases each year? The 2015 display included Ohio State University football coach Urban Meyer months after the school won the 2015 NCAA National Championship. If everyone already knows what you’re about to announce, why should they be interested when you announce it?

Storytelling 119

Storytelling Strategy Agency Video 119

Barokas

MAY 30, 2017

From flirting to Presidential addresses, just about everything about the way we communicate has transformed. Let’s take the press release as an example. Some People Still Request Press Releases. Press Releases Can Help a Brand’s SEO. Press Releases Can Help a Brand’s SEO.

SEO 68

SEO Pitching Corporate Report 68

Cision

DECEMBER 28, 2015

In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . In other words, think about what is working, what is not and what can be improved for better business. Communication as always, is key. How To Win It.

How To 120

How To Agency Creativity Pitching 120

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Justin Goldstein | Press Record Communications. Creative employee communications.

Marketing 176

Marketing Employee Content Marketing Training 176

Bianchi Biz Blog

OCTOBER 24, 2022

We plan on turning this series into a podcast in 2023, and that is something I am really excited about. I love getting creative in the kitchen and entertaining for family and friends. Also, not checking our website first to see if a press release was posted before sending an email follow-up.

Meeting 61

Meeting Automotive Transportation Newspapers 61

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! How about a movement? He’s talking about the same topic the PRSA International conference this weekend in Atlanta. PR pros don’t need to know about SEO. 2015 has been a year of learning & sharing. The hidden impact your press coverage has in search.

eBook 120

eBook Google Tools Analytics 120

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. The theme this year was “How Content is Evolving to Tell Our Stories.”

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Rock the Status Quo

AUGUST 21, 2014

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

Doctor Spin

FEBRUARY 22, 2024

Monitor word-of-mouth and press coverage. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Continue reading For some organisations, it matters what the general public thinks about certain issues. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Beyond PR

SEPTEMBER 2, 2016

To compete with big name brands, you need to get creative. AAOS seized the opportunity with their press release Back-to-school: How to keep kids’ spines healthy and happy. This release is an excellent example of how press releases have evolved to stand on their own as unique pieces of marketing content.

Banking 62

Banking Retail B2B Writing 62

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I

Communications 40

Communications Marketing Technology Data 40

Cision

JANUARY 8, 2016

In 2015, 51 percent of reporters claimed they couldn’t complete their assignments without turning to social tools, compared to just 28 percent in 2012. How often do you direct message a reporter to see if they got your voicemail asking if they can call you back about the press release announcement you emailed?

Pitching 60

Pitching Report Twitter Social Media 60

Doctor Spin

APRIL 17, 2023

Going “The Extra Mile” is Good PR, Too If doing things that don’t scale is a good strategy for a startup, what about PR? Stuffed giraffe shows what customer service is all about. The Nordy Pod: The truth about Nordstrom’s legendary tire story. Nordstrom Press Room. Ritz-Carlton. link] Nordstrom.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. MP: The one that I like to speak about is my accomplishment of being a female in a male-dominated business. It sounds simple, but it makes me more intentional about carving time out to work on them.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

MARCH 11, 2017

3 Strategic Ways to use Press Releases for Meaningful Influence. One of the primary reasons I believe businesses struggle with content marketing is that they are too reliant on best practice, and not thinking enough about being different. Is your PR agency bring creative ideas to the table? If not, give our services a try.

Tools 69

Tools Marketing Advertising Advertising 69

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Mora Communications

JUNE 2, 2015

It takes time, consistency, creativity and work. 2) Sending out press releases is not comprised of simply sending out press releases and waiting. That said, before a press release is written or pitches or sent, or the media is called you need to figure out your message, your story and your call to action.

Pitching 49

Pitching Storytelling Writing Creativity 49

Shift Communications

FEBRUARY 17, 2015

While many organizations will pursue the tried and true approach of pumping out press releases and using their social properties to promote self-serving news just before the conference begins, we’ve found that this has been said and done far too many times. Looking for a way to get your creative juices flowing? Start here. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Prohibition

APRIL 29, 2017

CIPR Yorkshire & Lincolnshire Pride Awards 2015. An integral part of the team, you need to be passionate about the media agenda, knowing what makes a great story and delivering innovative and creative campaigns that have a commercial impact for clients. Creative thinker and problem solver. Confident networker.

Agency 54

Agency Creativity Hotels Social Media 54

Beyond PR

MARCH 4, 2016

According to the latest Cisco Visual Networking Index , mobile video traffic accounted for 55 percent of total mobile data traffic in 2015 — more than half of all mobile data traffic. Don’t press that record button so fast. Think about the way you naturally view the world with your eyes. Orient Yourself. Quiet on the Set.

Mobile 73

Mobile Video Interviews Film 73

Sword and the Script

OCTOBER 1, 2016

We’ve followed this report for several years and here our take stemming from the last two years: 2015 – Survey Finds Tough Grades on B2B Content Marketing. Has your B2B agency stopped bringing creative content ideas? Additional resources on this survey: Press Release | PDF Report | Slides | Additional Assets.

Content Marketing 60

Content Marketing Marketing B2B Survey 60

Critical Mention

APRIL 26, 2017

The man cares deeply… about the fans, his students, the charities he’s affiliated with and more. Be unconventional, creative and entrepreneurial in your thinking and approach in life. We held a press conference in NYC to make the announcement and brought instant credibility to a bold move. It’s all about customer service.

Sports 60

Sports Internal International Enterprise 60

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. About half of all respondents label their content marketing maturity as either “high performance engine” (12%) or “steadily paced and planned (34%). by Frank Strong. Content marketing is maturing slowly and steadily.

Survey 60

Survey Content Marketing Report Corporate 60

MaccaPR

FEBRUARY 25, 2015

Doug Iverson (formerly with the Pioneer Press and Finance & Commerce ) edits healthcare reporter Chris Snowbeck and medical tech writer Joe Carlson (formerly with Modern Healthcare magazine); our Washington, D.C. Can you tell me about that? A photo posted by Maccabee Public Relations (@maccabeepr) on Feb 25, 2015 at 6:08am PST.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

MaccaPR

DECEMBER 1, 2015

Their mission is singular: Our marketing industry will thrive only if it absorbs the creativity of people with diverse ethnic and socioeconomic backgrounds, so that marketers are more representative of the country’s multicultural, multiracial audiences. To paraphrase WWE wrestler “Stone Cold” Steve Austin, “Hell, yeah !”

Marketing 48

Marketing Advertising Advertising Agency 48

PR in High Definition

DECEMBER 13, 2017

Well, instead of planning our campaigns around people, we may have to start thinking about targeting them at bots. The users then get notified about price changes, sales or brand news. In 2015, the Associated Press announced that a number of its original news articles were written by AI. I’m a trendjacker extraordinaire.

Trends 59

Trends How To Retail Google 59

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

Waxing UnLyrical

MARCH 25, 2016

I didn’t know very much about Macs then. Scratch that – I didn’t know anything about Macs then! They seemed to exist in an alternate reality populated by creative types tattooed all over, who imbibed copious quantities of Scotch as their screens radiated magic and mystery. Mac OS X 10.0

Training 40

Training Banking Software Web 40

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103