Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 29) A logical investment in creativity. “As

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

OCTOBER 12, 2015

In 2015, brands need an ad budget to make Facebook work. Mari suggests repurposing a video into everything from an infographic to a text post to social media ads to make the most of your efforts. Images: Andreas Ivarsson , Nadia Szopińska , Bill Stilwell ( Creative Commons ). So what should brands do?

Education 120

Education Facebook Infographics Social Media 120

Cision

NOVEMBER 24, 2015

According to a report from Ogilvy and Tubular Labs , 725 of the 1,000 most popular Facebook videos at the beginning of 2015 were re-uploaded from outside sources. Images: Marco Gomes , ·tlc∙ , Gage Skidmore ( Creative Commons ). A lawsuit was filed against the late night show’s host for using jokes published previously on Twitter.

Examples 120

Examples Viral YouTube Infographics 120

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. One blog post can become a SlideShare deck, video, infographic, quote image. Be unique and creative to stand out.

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Here are five ideas!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Contently - Strategy

APRIL 14, 2021

Repercussions from Google’s “ Mobilegeddon ” update in 2015, GDPR, and Facebook’s feud with Apple in 2020 are just a few examples of road bumps the industry has had to navigate in recent years. Brands have gotten creative every step of the way, and they’re already starting to prepare for the cookie ban.

Privacy 96

Privacy Google Advertising Advertising 96

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Waxing UnLyrical

MAY 22, 2015

” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Now that we’re almost halfway through 2015, you can see he was right. Be creative with your content (including video).

Leadership 40

Leadership Report Media Video 40

Waxing UnLyrical

AUGUST 12, 2015

Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. For example, 2015 is truly the year of “ROI.” The sales process is a creative one. For example: when we launched CommPRO, the typical contributed post was 1,000+ words. The engagement and content consumption increased 200%.

Radio 40

Radio Mobile Media Sports 40

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. SF: There are 15 skills I see as essential in 2015. ” I was part of the panel along with -.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ISEBOX

FEBRUARY 26, 2016

At a lunch with her boss, Oktavia learns that in 2015, the FDA approved more than 45 new drugs. This scenario unfolded on two notable occasions in 2015. April 15, 2015: Amgen’s Corlanor (ivabradine) for treatment of chronic heart failure. In 2014, that number was 41. Chronic Heart Failure: a. HCV (Hepatitis C Virus): a.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

ISEBOX

JANUARY 12, 2017

The Ogilvy/Pulsar project looked at all types of content, across the relevant social media channels – including text, videos, images, infographics – and found that followers were more likely to share when the post referred to an outside resource. . Remember our post on the rise of multimedia ? It may be time for a refresher course …. .

Social Media 70

Social Media Pharmaceuticals Company Media 70

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Instagram), while others have done so through their creative and prolific media output, e.g, pic.twitter.com/aXl8hiMobn. —

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

billion in 2015, ad agencies and their clients are now freaking out that consumers can block those ads and render some online buys nearly worthless. Clearly, paid advertising is not going away - eMarketer reports that in 2015, total worldwide ad spending will hit $569.6 What’s a marketer to do? “To billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48