Communications Conversations

AUGUST 18, 2015

Why the corporate blog isn’t content marketing’s home base anymore. You could make a pretty strong argument that today’s strategies should focus more on capturing attention where your audience resides than driving traffic to your corporate blog. We saw Facebook Zero in 2015. Instagram Zero in 2016?

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Trends Storytelling Instagram Content Marketing 60

Cision

NOVEMBER 10, 2015

After carefully highlighting Carnival brand improvements, such as the industry first “Great Vacation Guarantee” and implementing a blue ribbon advisory board, Carnival brought in a dynamic change agent: a new CEO to tell the corporate story – Arnold Donald.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand.

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Marketing Content Marketing Social Media Employee 214

Stuart Bruce

MAY 29, 2015

The Dell 2015 Annual Report to Customers is an indicator of the innovation that’s possible in annual reporting. Integrated reporting. But it’s just the start and could have drawn more lessons and best practice from the integrated reporting (IR) framework drawn up by the International Integrated Reporting Council (IIRC).

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Report Financial Corporate Reputation 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. But PR itself is gaining influence, and rapidly. The takeaway for PRs?

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Trends SEO Leadership Print 124

PR Conversations

APRIL 10, 2018

Dr. Ana Adi ( www.anaadi.net ) is a Professor of Public Relations and Corporate Communications at Quadriga University of Applied Sciences in Berlin, Chair of the Digital Communication Awards , and part of the core research team of the Asia-Pacific Communication Monitor. Biographies. Grigore and Alin Stancu).

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Training Measurement Technology Engineering 80

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. I was delighted when Deirdre said YES. I was dancing in the room with my four-year-old boy. How has your PR education prepared you for your career?

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Education Training Course Social Media 150

ReimaginePR

JUNE 10, 2015

I think I’ll stop using that bit of corporate jargon altogether. That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. There’s no good time to do a retrospective on something that’s still impacting the lives of so many people.

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Video Government Healthcare Viral 120

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey. Why stories?

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Storytelling Skype Energy Software 120

Communications Conversations

DECEMBER 14, 2015

Ed Heil, Storyteller – May already have this coffee on the books for January! Kevin Smith – Former senior director of corporate communications with the Minnesota Twins, I got to know Kevin a bit years ago through his wife. Crystal Schweim, OLSON – Tried coffee in 2015. no laughing, Jeff). Didn’t take.

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Meeting Travel Storytelling Local 60

Sword and the Script

MARCH 22, 2016

There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. While it might pique interest from the keeper of a corporate reputation, it doesn’t answer the CMO question…so what? The advertising pitch today has transition to a talk about storytelling. PR Firms Eat the Flat Fee Difference.

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Survey System Trends Small Business 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

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Marketing Content Marketing Data Social Media 189

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation. Future demands smart personalisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

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Writing Communications Marketing B2B 192

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Until then, she plans on taking her talents to New York to pursue a career in public relations.

Sports 0

Sports Leadership Internal International 0

Doctor Spin

DECEMBER 20, 2023

PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” Learn more: 3 Ways to Improve Your Storytelling (in 15 Minutes) Subscribe and get a free ebook on how to get better PR ideas. Personal Branding: Building Your Pathway to Professional Success.

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Brand Branding eBook Resources 52

MaccaPR

MAY 28, 2015

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Stephen Waddington

JUNE 15, 2017

The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole. Sixteen people were injured in the June 2015 crash, including two teenage girls who needed leg amputations. James Crampton, Corporate Affairs Director, Merlin Entertainments Plc.

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Publicity Corporate Reputation Community 118

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. Take a look at what Disney did with “Force Friday” in 2015. rebekahiliff.

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Creativity Pitching Writing Conference 100

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Brian Rudolph, Verifone.

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Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Brian Rudolph, Verifone.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. “Content marketing will revolve more around individuals and storytelling components. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Amnesty used VR to increase donations.

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Publicity How To Crisis Communications Crisis 60

Waxing UnLyrical

OCTOBER 2, 2015

invented storytelling (yea, yea, I know, everyone says that). People who are doing their bit to keep India cleaner, like Moksh Juneja and his Pee Provider app … and as an aside, it was super cool to meet him in person at PRAXIS 2015 (I was a keynote speaker) after knowing him on Twitter for the better part of a decade!

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Storytelling Travel Community Facebook 40

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Her monumental vote of confidence came in 2015 when she presented me with the unique opportunity to purchase her 25-year agency, Morgan Marketing & Public Relations, and transition the firm’s clients and employees to my own as Powerhouse Communications.

Sports 245

Sports Agency Industry Creativity 245

Waxing UnLyrical

APRIL 6, 2015

Why: “Storytelling matters because storytelling is powerful,” says Pamela Grow as she explains how Brandon Stanton of HONY shares “his narratives among the masses in an impactful, lasting way.” I know this makes two posts promoting a client/event, but it’s a really cool event. ” 4.

Community 40

Community Local Nonprofit Storytelling 40

ZudePR

DECEMBER 30, 2016

Towards the end of 2015, I was feeling distracted. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. 9: Us by David Nicholls (2015) £3.99. He a straight-laced but decent scientist who’s lost his zeal to corporate life. Sign Up Now. #1: I had a fuzz in my head.

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Writing Google Meeting Airlines 84

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. She also serves as the 2015-2017 PRSSA national faculty adviser. I frequently recognize what they are trying to accomplish; however, if I like the organization, I am supportive and engage.

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Conference Meeting Case Study Film 40

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks.

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Content Marketing Reddit Crisis Case Study 60

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Her monumental vote of confidence came in 2015 when she presented me with the unique opportunity to purchase her 25-year agency, Morgan Marketing & Public Relations, and transition the firm’s clients and employees to my own as Powerhouse Communications.

Sports 81

Sports Agency Industry Creativity 81

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Rob Six, Senior Vice President of Corporate Communications, Roll International. We are the storytellers and content marketing should be our domain. SF: There are 15 skills I see as essential in 2015.

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Content Marketing Groups Facebook Reputation 100

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché. Do you agree?

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Storytelling Corporate Case Study Measurement 48

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. December 2015: One Bold Content Marketing Prediction for 2016. 7: Lou Hoffman.

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Social Media Marketing Media Creativity 91

Communications Conversations

MAY 13, 2015

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. Freberg for the PR professors on Twitter list! ). Bigger the better, right?

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Groups Internal International Conference 60

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. December 2015: One Bold Content Marketing Prediction for 2016.

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Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities.

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Ethics Communications Print Television 52