Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason.

Media Relations 101

Media Relations Automotive Media Newspapers 101

The Proactive Report

JUNE 12, 2015

Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals. 2015 Edelman Trust Barometer.). An online newsroom that has strong SEO elements can be used to anchor your content efforts. Search is now the most trusted source of information and news.

Financial 100

Financial Reputation Crisis SEO 100

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stuart Bruce

OCTOBER 6, 2016

The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. Seo by the Sea.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ZudePR

FEBRUARY 22, 2016

If you’re on the buying side , and you’re sitting in a meeting with a digital marketer, SEO, or PR (or a combination of all three), have these eight facts in the back of your mind. These numbers are for November 2015. And invest money in your SEO. One last stat: SEO leads have a 14.6 As of March 2015.

Social Media 75

Social Media SEO Media Local 75

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. Median salaries across corporate, agency and non-profit positions break down as flows: Corporate: $132,000. Agency $88,000. Senior vice president (agency): $165,000.

Survey 114

Survey Agency Report Corporate 114

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Casey Egan. Account Executive.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Based on the conversations we’re having with existing clients and prospects, agencies will be required to embody all of these attributes and more. Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Shift Communications

JANUARY 13, 2016

Long-form content has steadily increased in popularity – from its SEO benefits to social media prevalence ; this is especially true for brands and publishers – just take a look at Medium and Facebook’s new Instant Articles. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Tori Sabourin.

Twitter 60

Twitter Advertising Advertising Facebook 60

Communications Conversations

DECEMBER 8, 2022

But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Interesting jobs along the way : Worked in social, SEO and SEM in the early days at Risdall (where I first got to know Holly). Starting at the White House I’m sure was pretty darn interesting. Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

MARCH 22, 2016

PR agencies’ average rate of profitability has suffered as a result. His company has previously conducted PR firm billable hour survey research for the larger agencies. There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. The Rise of Agency New Business Development.

Survey 60

Survey System Trends Small Business 60

MaccaPR

NOVEMBER 18, 2020

As president of the Maccabee agency for 24 years, I’ve been motivated by a different sort of advisor – Penn & Teller, David Blaine, David Copperfield and Harry Houdini (pictured right). ” This is a revised and updated version of a MaccaPR blog post that appeared in 2015. magicians, illusionists, and conjurors. .”

Marketing 62

Marketing Agency Video Brand 62

Norton's Notes

MARCH 4, 2016

I received an email this morning from The Competition and Markets Authority( CMA ), that prickled my interest, it was about an SEO company that has been forced to cease writing fake online reviews for small businesses and remove those already posted.

Writing 28

Writing SEO Small Business Engineering 28

Sword and the Script

MARCH 11, 2017

When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Is your PR agency bring creative ideas to the table? If you enjoyed this post, you might also like: Predictions, PR and Pressing Questions on SEO [UML] . If not, give our services a try. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Shift Communications

JANUARY 25, 2016

A simple example may be an analysis of engagement for a brand’s 2015 social content, revealing what types of posts earned the most attention. Mark Sheridan’s strategy in 2008 would not work today, just as a strategy from 2015 might not work in 2016, and so forth. The most effective models can do just short of predicting the future.

Content Marketing 60

Content Marketing System Google Data 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Perform an SEO audit. SEO basics'

SEO 155

SEO Google Web Infographics 155

PR 20/20

NOVEMBER 22, 2016

According to Moz’s 2015 Local Search Ranking Factors report , the number-one difference-making factor in competitive markets for local search is “consistency of structured citations.”. Note: PR 20/20 is a Yext agency partner, but other players in the field include MozLocal and Universal Business Listing.

Local 40

Local Software Engineering Web 40

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. 2015 Edelman Trust Barometer – Global Results from Edelman Insights What led to this happening? Why does this matter?

Agency 100

Agency Survey Customer Service Engineering 100

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth. ’s CEO, Brad Kostka.

Mobile 74

Mobile Automotive Brand Branding 74

Shift Communications

JANUARY 5, 2015

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. That SEO is dead and buried. The new SEO is earning links from credible sources, powered by great content and high engagement with your niche’s influencers. Behind the Scenes.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. We had a window. And we missed it.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. We had a window. The outcome?

Industry 52

Industry Web Wikipedia Education 52

MaccaPR

JANUARY 11, 2016

Now that our MaccaPR blog is heading into its fourth year, come with us as we revisit the most successful posts of 2015. Our PR Agency's Secrets For Top Performing Resumes In the first part of her resume and cover letter blog post series, Chynoweth answers the age-old question: what will make my resume stand out? percent of U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Shift Communications

AUGUST 12, 2015

Everything from how understand the value of earned and social media through specific metrics – not things like UVM and impressions, rather multi-channel flow and direct vs. indirect traffic – to how to maximize AdWords and SEO strategies, the audience is becoming much more aware of the importance of measurement. Are you ready to join?

Mobile 60

Mobile Strategy SEO YouTube 60

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. One of these had a profound effect on me, and saw a seed I’d planted back in 2015 start sprouting. One of these had a profound effect on me, and saw a seed I’d planted back in 2015 start sprouting. A seed was planted in 2015.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Rather, AI will be used to create a lot of filler and SEO bait. 2015: 6 Pragmatic Content Marketing Predictions for 2015. To that end, this year’s roundup is uh-mazing. David Berkowitz , Founder, Serial Marketers.

Marketing 189

Marketing Content Marketing Data Social Media 189

Deirdre Breakenridge

MAY 23, 2017

In 2015, I did the unthinkable and let the domain www.mariscallahan.com expire. If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. You get an SEO boost, exposure to a brand new audience, and two pieces of content for the price of one.

Blogging 282

Blogging Case Study Social Media Instagram 282

Rock the Status Quo

AUGUST 21, 2014

I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. Busy week! See why it’s top of mind?

Writing 203

Writing Blogging Pitching Content Marketing 203

Contently - Strategy

APRIL 14, 2021

If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. , a search marketing agency. “I think you’re going to see an awful lot of disturbance in the Force.” ” What will change for individual users.

Privacy 96

Privacy Google Advertising Advertising 96

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. 7: Cyrus Shepard (​Seattle, US) ​ Cyrus is one of the best SEOs in the world. His guide – the Art of SEO – is widely considered one of the best books on SEO ever.

Writing 114

Writing Social Media SEO Blogging 114

5W PR

JULY 22, 2019

From 2010 to 2015, total US e-commerce retail sales grew by almost $1 billion to $263.3 While it makes sense to purchase your domain early and throw up a “Coming Soon” page, avoid a big reveal until you lay the substantial groundwork, such as working out your SEO, content marketing, social media, and paid advertising strategy.

How To 68

How To Social Media Retail Technology 68

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. They cover a variety of topics, but have a strong focus on SEO and content marketing.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? No problem, we all start somewhere!

Resources 53

Resources Marketing SEO Engineering 53

Shift Communications

JANUARY 6, 2016

And it’s seen 94% growth from the previous year , as of May 2015. were ages 18-23 and 27% were ages 24-35 in 2015. Tumblr can also boost your brand’s SEO – it allows search engines to index your blog, and you can tag posts with keywords you want related to your brand. Tumblr sports 272.4 million users. Of these users, 23.3%

Brand 60

Brand Branding Comparison Social Media 60