Shift Communications

JANUARY 28, 2016

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. Consider how much money, time, and effort you’ve invested over the years in SEO to “reach page 1” in Google’s search results.

Mobile 60

Mobile Facebook Social Media Instagram 60

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”. You may hear a lot of algorithm names thrown around by SEOs, like Panda, Possum, Penguin and Hummingbird.

SEO 40

SEO Content Marketing Strategy How To 40

Stephen Waddington

JANUARY 31, 2019

The traffic to this blog has declined from a peak of 12,000 unique visitors per month in 2015 to around two-thirds that number today. The link between blog content and SEO is well established. But SEO-fuelled blogging is a long term game. SparkToro’s Rand Fishkin has written an excellent blog post exploring this topic.

SEO 113

SEO Community Blogging LinkedIn 113

Rock the Status Quo

DECEMBER 18, 2014

SEO Trends for 2015 from Rand Fishkin, MOZ I’ll write a longer post about this in a few weeks, since I’d like to add some ideas to what Rand has to say, but this SlideShare includes some trends that every public relations practitioner should be following.

Blogging 124

Blogging SEO Sports Digital PR 124

Cision

OCTOBER 4, 2017

A 2015 study by PR Newswire found that less than half (42 percent) of all press releases included multimedia elements, and of the top 100 most successful releases, 68 included multimedia assets. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. Cision acquired PR Newswire in 2015 for $841 million.

Media 105

Media SEO Analytics Analysis 105

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Media Relations Adds Credibility, Reach & SEO to Your Campaign.

Media Relations 101

Media Relations Automotive Media Newspapers 101

The Proactive Report

JUNE 12, 2015

Almost all (99%) of the executives polled in the 2015 Makovsky Wall Street Reputation Study said this has made it increasingly difficult for the financial services industry to rebuild reputation over the past 12 months. 2015 Edelman Trust Barometer.). Search is now the most trusted source of information and news. ONLINE NEWSROOM.

Financial 100

Financial Reputation Crisis SEO 100

PRSay

MAY 3, 2019

The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Better connecting your hard-won media placements with the value they bring to your SEO team. Content marketers and social media managers are experiencing the same fragmentation of audiences.

How To 107

How To Education Exercises Newspapers 107

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. PR and SEO are joined. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 21, 2021

2015: 6 Pragmatic Content Marketing Predictions for 2015. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. third party tracking (e.g. cookies) is in its twilight which puts diminishes marketing reach and targeting.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

APRIL 3, 2015

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. SEO is no longer a mysterious skill the IT or internet marketing people have. Here is the checklist. Use it to evaluate your newsroom. Search optimize all content. It has become a vital PR skill.

Analytics 100

Analytics Resources Video Google 100

ZudePR

FEBRUARY 22, 2016

If you’re on the buying side , and you’re sitting in a meeting with a digital marketer, SEO, or PR (or a combination of all three), have these eight facts in the back of your mind. These numbers are for November 2015. And invest money in your SEO. One last stat: SEO leads have a 14.6 As of March 2015.

Social Media 75

Social Media SEO Media Local 75

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Here’s another 2015 trend on the list. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

The Resolution Blog

SEPTEMBER 3, 2015

Below are the top 5 tips from our latest guide to tech and tools for PR in 2015. Link building and SEO mean nothing if real people read your articles and don't gain anything valuable from them. But with tech moving quicker than ever and more tools cropping up everyday, how do we identify what works? Update your brain.

Tools 120

Tools Measurement SEO Strategy 120

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. Seo by the Sea.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Marketwired

FEBRUARY 26, 2016

Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. You can also join conversations or gain access to the top industry articles that provide ideas for future content and SEO link-back opportunities.

Trends 105

Trends How To SEO Google 105

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Cision

NOVEMBER 9, 2015

A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. While many things in SEO and digital media tend to change, this advice remains evergreen and the reason is simple: structure makes things more interesting for readers. Neil deGrasse Tyson (@neiltyson) October 24, 2015. His first suggestion?

How To 120

How To Engineering Creativity SEO 120

Stuart Bruce

OCTOBER 6, 2016

The average (mean) percentage of marketing budget spent on digital and social media is 25%, which is up from 16% in 2015. The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%). banner advertising, SEO etc) (73%) than traditional PR activities (65%).

Training 119

Training Digital PR Media Training Education 119

Barokas

MAY 30, 2017

Press Releases Can Help a Brand’s SEO. It’s true that Google changed their tune on the value of press releases in 2015, when the search engine announced their algorithm would allow companies’ own statements to appear atop searches, which was good news for proponents of the press release.

SEO 68

SEO Pitching Corporate Report 68

Stuart Bruce

FEBRUARY 24, 2015

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional. StateOfPR – Research report from Chartered Institute of Public Relations.

Social Media 60

Social Media Public Affairs Media SEO 60

The Proactive Report

JUNE 23, 2015

2015 Global Trust Barometer). SEO and Tagging. When it comes to making a business decision search is now the most trusted source for news and information. If you are making videos and aren’t tagging and Search Engine Optimizing them you’re missing out on business leads and sales conversions.

Video 100

Video Mobile Trade Shows YouTube 100

Cision

JUNE 2, 2015

According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Content marketing boils down to one simple question: what story is your brand telling?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Ishmael's Corner

AUGUST 23, 2017

Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Storytelling 84

Storytelling Industry Communications Publicity 84

The Resolution Blog

NOVEMBER 25, 2015

PR pros don’t need to know about SEO. 2015 has been a year of learning & sharing. PR, SEO and analytics expert Andrew Smith reveals the hidden impact your press coverage is having in Search results. This is the advice from Ron Young, founder of tool Shocase. Say hi if you’re there! Or do they? PR has changed.

eBook 120

eBook Google Tools Analytics 120

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

JANUARY 13, 2016

Long-form content has steadily increased in popularity – from its SEO benefits to social media prevalence ; this is especially true for brands and publishers – just take a look at Medium and Facebook’s new Instant Articles. The sharp decline at the end of the graph represents partial data from January 2016.

Twitter 60

Twitter Advertising Advertising Facebook 60

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Contrary to what I expected, the brands we work with doubled down on events in 2015 as a way to bring offline and online together. 365 Day Event Marketing.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Norton's Notes

MARCH 4, 2016

I received an email this morning from The Competition and Markets Authority( CMA ), that prickled my interest, it was about an SEO company that has been forced to cease writing fake online reviews for small businesses and remove those already posted.

Writing 28

Writing SEO Small Business Engineering 28

Sword and the Script

MAY 10, 2016

billion in ad spend waste in 2015, according to a new report.”. Growth not only requires consistency but the discipline of process and marketing integration across functions and platforms – be it advertising, PR, SEO, social media, email, among others. That’s how to build an audience.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Cision (@Cision) August 27, 2015.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Solo PR Pro

MARCH 12, 2015

On March 11, 2015, we weighed in with opinions and insight on the following topics of interest: G+ is being broken up by Google, and many predict its demise. How much attention do you pay to SEO when writing a press release? Does this impact any of your clients? Any lessons here? Which social platform is best for attracting clients?

Social Media 40

Social Media Media SEO Leadership 40

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). If there’s a challenge here, it’s that PR pros tend to be far less technical than SEOs.

Software 174

Software SEO Company Tools 174

Journalistics

JANUARY 3, 2016

The list of post ideas shifted from PR/journalism topics, to social media, SEO, demand generation or strategy and planning work – areas I was focused on at the time. It may sound crazy, but traffic increased by 42.29% on Journalistics in 2015. It’s all those posts that came before 2015. How can this be?

Blogging 64

Blogging Analytics Google Writing 64

Sword and the Script

MARCH 11, 2017

When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. If you enjoyed this post, you might also like: Predictions, PR and Pressing Questions on SEO [UML] . 3) Native advertising risking non-compliance. Is your PR agency bring creative ideas to the table?

Tools 67

Tools Marketing Advertising Advertising 67

Sword and the Script

MARCH 6, 2018

And the 2015 numbers. If you enjoyed this post you might also like: 33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO. He said in an email the discrepancy is a result of comparing this year’s responses with those from same people last year. Why stop there? Give our services a try.

Survey 112

Survey Agency Report Corporate 112