Cision

OCTOBER 4, 2017

Read on to learn how multimedia can boost the performance of your next PR campaign. When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. Multimedia Captivates Audiences.

How To 282

How To Storytelling B2C Measurement 282

Communications Conversations

DECEMBER 18, 2014

In this week’s show, Kevin and I talk 2015 trends. But, they may not be the trends you probably think of when you consider the onslaught of “prediction” posts we see every time this year. How to Use Analytics to Build Your 2015 Marketing Plan”. PR needs to get acquainted with analytics”.

Trends 104

Trends Social Media Analytics Media 104

Deirdre Breakenridge

DECEMBER 11, 2015

Can you believe it’s December and 2015 is coming to a close? Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Regardless, creativity is a big part of PR today. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Flack's Revenge

NOVEMBER 7, 2016

It seems like there’s never enough time at big shows to check out everything (Fusion PR is one stop away on the 7 subway line, too close to keep me from work’s orbit). Algomizer – Interesting Israeli tech that helps improve online marketing results. ” @rishad #adtech16 #marketing.

Mobile 166

Mobile Big Data Advertising Advertising 166

Cision

JANUARY 29, 2016

News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. I also welcome survey/study results regarding the housing market, trends and statistics on renting, home buying, etc, as well as expert input on current trends or events affecting the housing market.

Real Estate 120

Real Estate Pitching Interviews Meeting 120

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Leading Through New Ideas and Innovation While thought leadership is a challenging PR strategy, it could also be seen as a major opportunity. What does thought leadership entail?

Leadership 52

Leadership Strategy Wikipedia eBook 52

The Proactive Report

APRIL 3, 2015

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. PR contacts. A journalist should never have to search for your PR contacts. SEO is no longer a mysterious skill the IT or internet marketing people have. Here is the checklist.

Analytics 100

Analytics Resources Video Google 100

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. But it’s an important part of the PR function so figure out a hack for it. Ahhh, the new year. BTW that word is so last year.

Wireless 150

Wireless Analytics Data Trends 150

Onclusive

MAY 10, 2017

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. With this misconception of glamour comes a general misunderstanding about the industries that require PR acumen, average salaries for various PR roles, and the best states in which to pursue careers in PR.

Trends 150

Trends Publicity Data-Driven PR Government 150

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. They write: “Facebook’s IPO is a flop.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

JANUARY 28, 2020

But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. To take a cue from these celebrities, it’s a great opportunity for a PR team to maximize its impact by pinning content to something that’s already relevant. Make your message timely and relevant.

Case Study 174

Case Study Healthcare Film Brand 174

Cision

OCTOBER 16, 2015

The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. Credibility. Ability to Decide What Is Presented.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Adweek Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Communications Conversations

NOVEMBER 12, 2020

I’m showcasing someone who no longer works in the PR industry…because she retired! If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. PR people are natural bridge-builders and peacemakers, so any setting can be a mission.

Publicity 174

Publicity Leadership Corporate Agency 174

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. As it turns out, other Canadian marketers also found Hearn’s answers useful. Everyone is doing it.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Emerged Trends. The PR Ramifications. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Communications Conversations

AUGUST 27, 2015

We also talk about a new Pew Internet Research report featuring the latest social media demos and a presentation I gave at a PR conference in Florida recently on digital trends impacting the PR world. SHOW NOTES – August 27, 2015. “Augie Ray, can we admit now that social media marketing is dead?”

Social Media 60

Social Media Case Study Media Mobile 60

Cision

DECEMBER 7, 2015

Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. More are joining them every day from every possible angle: PR, marketing, social media…Everyone wants in on the trend. Social proof is a must when it comes to influencer marketing. But how to get in on it?

How To 120

How To Marketing Viral Survey 120

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. These ten steps will help you create and document your content marketing strategy.

Tools 100

Tools Strategy Content Marketing Measurement 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 106

Media SEO Analytics Analysis 106

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. Content Strategy is Vital.

Trends 105

Trends How To SEO Google 105

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis.

Social Media 120

Social Media Facebook Print Advertising 120

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. Can you tell us what types of stories, trends or issues are on your radar now? Before that, I was a reporter for the Detroit Free Press. My coverage areas include business change, the auto industry, bankruptcy and the business of personal health.

Report 84

Report Meeting Automotive Media 84

Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Here’s what I spotted. #1

Report 92

Report Trends Retail Marketing 92

Cision

NOVEMBER 16, 2015

But which ones are right for your influencer marketing program? Look for trends and patterns. Do they crest when at an event like IBM Insight 2015 or CES? Want to learn more tips for success with influencer marketing? Passing on an influencer for one campaign doesn’t mean they’re off the influencer marketing island.

Data 120

Data Software Analysis Instagram 120

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015.

Banking 79

Banking Financial Advertising Advertising 79

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

A great PR program can generate media coverage, but does it drive sales? But as a demand generation tool, PR is highly imperfect. But as a demand generation tool, PR is highly imperfect. Public relations is at its best as part of a bigger-picture plan that comprises other marketing disciplines and tools. Earn Credibility.

Education 120

Education Leadership Viral Consumer 120

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling.

Communications 40

Communications Marketing Technology Data 40

Communications Conversations

JANUARY 5, 2015

However, it does play into what I see to be a more plausible trend in 2015 (and subsequent years): Burnout for early adopter social media marketers. However, it does play into what I see to be a more plausible trend in 2015 (and subsequent years): Burnout for early adopter social media marketers.

Social Media 60

Social Media Marketing Media Trends 60

The Proactive Report

MAY 12, 2016

It’s no wonder then that visual content is the top marketing trend for 2016. Especially when you’re talking about marketing and digital PR. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. FOLLOW THE MONEY.

Real Estate 100

Real Estate Brand Branding Survey 100

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

NewsWhip

JUNE 2, 2020

NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —. Company Size. 1,000+ employees. ” . —. unique users.

Case Study 78

Case Study Study Radio Analytics 78

Communications Conversations

AUGUST 18, 2015

My topic: Digital trends reshaping the PR industry. My angle: To talk, not about the trends *everyone* is talking about (hello content marketing and emojis!), but instead about the trends bubbling up just below the surface. I focused on 9 digital trends: The Bite-Sized News Feed. IoT *Will* Impact PR.

Trends 60

Trends Storytelling Instagram Content Marketing 60

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Watch our video to find out how to make your PR coverage more visible on Google. What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. Feel guilty.

eBook 120

eBook Google Tools Analytics 120

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. At IMEX America 2014 , I presented on Panoramic PR. Monday October 12th, 2015. Marketing 1.75 This is will be my third IMEX conference. 10:00 am - 12:15 pm.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49