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Three cardinal rules of PR that Adidas broke with Kanye West

NewsWhip

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. But quite frankly, the writing team should never have been in such a horrible position. Make no mistake, Kanye may go by a different name in 2022, but we knew who he was in 2013. .

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

When I came home in 2013, I did not have a business model or consultancy practice. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. SCHEDULE A DEMO.

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Interview with Influencers @laurenmagenta and @feedmedearly

5W PR

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. Perfect timing really!

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The Two Most Effective Media Relations Tactics for 2013

Journalistics

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. So how can you do it?

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Interview with Influencers @laurenmagenta and @feedmedearly

5W PR

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. Perfect timing really!

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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Bianchi Biz Blog

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

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Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Landing an interview, let alone a job has never been tougher as we enter 2013. Writing and committing to memory a thirty second elevator speech is one of life’s most difficult tasks even if you are a communications professional. Job seekers still outnumber jobs available by four to one, not very good odds.

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