Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. I love that last one!

Measurement 103

Measurement Corporate Survey Viral 103

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. There was Shaun White’s apology for wearing an offensive Halloween costume.

Trends 110

Trends Crisis Corporate Leadership 110

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

MAY 30, 2017

The SEC believed this informational disparity undermined the investing public’s confidence in the fairness and integrity of securities markets, since those who were privy to such information had the opportunity to profit at the expense of the uninformed. What is Material Information?

Social Media 120

Social Media Media Facebook Analysis 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MAY 2, 2016

” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google.

Mobile 120

Mobile LinkedIn Facebook Google 120

Waxing UnLyrical

MARCH 22, 2013

Wouldn’t this be one of the basic marketing mistakes to avoid ? So I posed the question on Twitter and Facebook to see what others think. Daniel Honigman (@DanielHonigman) March 22, 2013. . Daniel Honigman (@DanielHonigman) March 22, 2013. shonali — Deb Lee (@SohoTechTraing) March 22, 2013. Before and after.

Brand 109

Brand Branding LinkedIn Facebook 109

Waxing UnLyrical

APRIL 2, 2013

Also, organizational infrastructure #measurepr … — Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. Twitter Facebook Google+ LinkedIn Talking #measurePR with Sandra Fathi.

Measurement 86

Measurement Airlines Banking Twitter 86

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Source: Neilsen , 2013). Call it marketing, call it conscious capitalism—they make a difference and involve their customers. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

JANUARY 29, 2013

Beth Kanter (@kanter) January 22, 2013. on what it is about measurement that appeals: A1: I found it fascinating to actually show that your efforts are in fact producing results #measurepr — Rachael Seda (@rachaelseda) January 22, 2013. one may be a spreadsheet!! — Beth Kanter (@kanter) January 22, 2013.

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Stuart Bruce

MAY 29, 2015

Until 2013 Dell was a publicly listed company, when it became privately owned again. The report covers four main areas: technology, business, perspectives and ‘future ready’ The report is also studded with lots of videos and every part of it can be shared individually on LinkedIn, Twitter or Facebook.

Report 60

Report Financial Corporate Reputation 60

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Cision

JUNE 29, 2015

Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Want more insight on the top media trends and events?

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

JANUARY 13, 2014

Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future. Based in the Washington, D.C.,

Content Marketing 78

Content Marketing Resources Pitching Web 78

Waxing UnLyrical

DECEMBER 22, 2014

Get inspired by Laura Click ‘s suggestions from 2013 that still remain relevant today. 3 Essential Tips for Digital Marketers. In this post for Top Rank Marketing , Brooke Furry explores how digital marketers can prevent burn out by improving personal health, professional habits, and creative pursuits.

Web 73

Web Creativity Blogging LinkedIn 73

Waxing UnLyrical

FEBRUARY 25, 2013

It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. Richard Bagnall (@richardbagnall) February 19, 2013. Fleurie Amorette (@FleurieFM) February 19, 2013. Twitter Facebook Google+ LinkedIn Share This: a Recap of #measurePR with Richard Bagnall (Pt.

Handbook 80

Handbook Measurement Analysis Local 80

Waxing UnLyrical

DECEMBER 16, 2013

Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest. Count What Counts: #measurePR Words to Live By.

Measurement 86

Measurement Case Study Twitter Google 86

Beyond PR

MAY 30, 2017

The SEC believed this informational disparity undermined the investing public’s confidence in the fairness and integrity of securities markets, since those who were privy to such information had the opportunity to profit at the expense of the uninformed. NIRI 2017: No buttons this year, but look for me in sessions!

Social Media 40

Social Media Media Facebook Analysis 40

David PR Group

JULY 13, 2016

Simmons works for Nielsen Holdings which purchased Harris Interactive in 2013.) Companies that rebounded this year include AIG and Facebook while major decliners included Starbucks and CVS. What causes the most damage to corporate reputations? It requires planning that goes beyond traditional marketing. Check it out.

Reputation 40

Reputation Measurement How To Financial 40

Norton's Notes

APRIL 21, 2016

However, more recently Facebook has shown much more interest in video, just look at its latest announcement and the growth of Periscope. In fact, engagement, comments and shares are far, far better on videos that are posted natively on Facebook – this is now a fact and I will explain why. The Christmas advertisement delivered 0.3%

YouTube 28

YouTube Advertising Advertising Television 28

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. I do think social scoring has a place in our marketing efforts; just not the only one. Twitter Facebook Google+ LinkedIn Context and Community: the 2 Cs That Can Make Social Scoring Work.

Community 79

Community Nonprofit Twitter Measurement 79

Waxing UnLyrical

MARCH 6, 2013

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Behind the Brands: Oxfam Holds Big F&B Accountable. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Brand 98

Brand Branding Policies System 98

prTini

JUNE 24, 2016

In both instances, Facebook even activated a safety check-in feature so users could let family and friends know they were okay. Twitter is typically the fastest to react to crises, but Facebook often becomes a place of discussion as well. The Need to Mobilize Quickly. The attacks on Paris and in Orlando quickly became a social crisis.

Crisis 37

Crisis Mobile Social Media Comparison 37

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

5W PR

NOVEMBER 23, 2021

07 percent for Facebook. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers. The simplest solution could be to turn to influencer marketing. According to cision.com, Instagram gets 4.21

Instagram 158

Instagram Publicity How To Social Media 158

Cision

MARCH 11, 2016

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. They launched a six-word story project in 2013 as a way to allow employees to share their Stantec stories with the world.

Social Media 0

Social Media Media Mobile Video 0

Shift Communications

DECEMBER 22, 2014

How much will you need to pay Facebook? Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again. Marketing Analyst. Tori Sabourin.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Source: Virgin ). Air New Zealand’s "Nothing to Hide" TV Spot.

Travel 89

Travel Airlines Hotels Marketing 89

Waxing UnLyrical

MARCH 8, 2013

Photo © European Union 2013 – European Parliament, via Flickr (CC ). Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Internal 96

Internal International Case Study Insurance 96

Communications Conversations

SEPTEMBER 9, 2014

She’s a successful interactive/communicator/marketer at Life Time Fitness. But, I didn’t really get a chance to meet and know Nora until about a year ago when I asked her to speak at the 2013 Minnesota Blogger Conference. It’s your first corporate job after years on the agency side. I expected smart.

Energy 128

Energy Corporate Agency Insurance 128

Communications Conversations

JUNE 25, 2015

Not a single post on any of them since July 18, 2014 on Facebook. million fans on Facebook. 4) Sharpie also hasn’t posted to its blog since July 18, 2013. million fans on Facebook. 4) Sharpie also hasn’t posted to its blog since July 18, 2013. New marketing leadership. New CMO comes in.

Social Media 60

Social Media Case Study Media Study 60

Contently - Strategy

FEBRUARY 1, 2019

According to marketing insights delivered at AdExchanger’s Industry Preview, Gen Z can be characterized in a few specific ways. Based on the insights I heard at AdExchanger’s Industry Preview, here are the four characteristics that content marketers should know. So who are these people?

YouTube 112

YouTube Instagram Ethics Film 112

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

The Hoffman Agency

MARCH 10, 2017

Consider who your target audience is — in this case, it is the maritime industry business owners — and explore topics like maritime business marketing, financing, or even insurance, which can significantly open up your content sandbox. People (your customers) want to speak to other people, not Skynet or some faceless corporate entity.

B2B 49

B2B Social Media Strategy Media 49

Waxing UnLyrical

DECEMBER 13, 2013

I wasn’t able to attend in 2013, but I heard rave reviews. Traackr’s The Engagers: 2013 Edition. Not only is this a terrific e-magazine of 16 interviews with some of “Earth’s Mightiest Marketers” (somehow I got mixed up with that bunch, whaaaaa??? ) Events that will inspire you: 7.

Conference 110

Conference Hotels Privacy Resources 110

Waxing UnLyrical

MARCH 21, 2014

More than $19M online donations were processed on #GivingTuesday in 2013. Because of that, content marketing is a huge crowd funding tactic that demonstrates success. Sixty-one percent of our campaigns that have raised funds use content marketing as part of their campaigns. Content really does rule. ” Tip #8.

Nonprofit 98

Nonprofit Infographics Community Content Marketing 98

Waxing UnLyrical

FEBRUARY 5, 2016

Among other elements: they used Facebook Live (video) on their Facebook Page to give fans behind-the-scenes moments they wouldn’t get anywhere else. Of course, they’re still marketing the show, the videos, the replays, the products, the look… that won’t (shouldn’t) stop any time soon.

Community 40

Community Skype Course Facebook 40