Shift Communications

MARCH 10, 2015

The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. May 2012 : Facebook rolls out Promoted Posts for brand Pages. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked.

Facebook 60

Facebook Advertising Advertising Technology 60

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Shift Communications

JANUARY 29, 2015

Facebook has released its fourth quarter and calendar year 2014 earnings report. The social networking behemoth revealed some interesting facts for marketers and communicators to digest: Above, monthly active users grew 3% quarter-over-quarter to 1.393 billion people. 208 million of them are on Facebook. People-Based Marketing.

Facebook 60

Facebook Mobile Analytics Video 60

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

The Proactive Report

MAY 8, 2017

92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%).

Social Media 140

Social Media Strategy Pinterest Media 140

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 168

Marketing Employee Content Marketing Training 168

Shift Communications

DECEMBER 22, 2014

How much will you need to pay Facebook? Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again. Marketing Analyst. Tori Sabourin.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Communications Conversations

SEPTEMBER 9, 2020

Since buying Slideshare in 2013 (it’s been SEVEN YEARS since they bought Slideshare?!?!?!), Or, destined to overtake Facebook. When LinkedIn acquired Slideshare in 2013, I remember thinking: I can’t wait to see what they do with this! Few people cared. And, for good reason. And that is a big missed opportunity.

Reddit 88

Reddit LinkedIn Web Social Media 88

Norton's Notes

JUNE 7, 2017

On the second day, Mark Zuckerberg pioneered a huge infiltration of clone after clone of the Snapchat stories feature, with every branch of the Facebook family tree miraculously adding an almost identical version of the mobile app’s features to its platforms. What is Facebook Stories? What is the failure of Facebook stories down to?

Facebook 41

Facebook Instagram Social Media Video 41

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche. 6) Finding a content marketing niche.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Blab was sort of a middle ground between Periscope (single-user video) and Google Hangouts (multiple users),” reported Matt McGee , in a news piece for Marketing Land. “It

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Stephen Waddington

FEBRUARY 4, 2019

The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. million in 2013 to 5.9 Data for the US market is comparable. million in 2018.

Measurement 90

Measurement Analytics Comparison Data 90

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. Marketing a dangerously misunderstood product. The brand controls over two-thirds of the market.

Company 78

Company Marketing Education Data 78

Cision

APRIL 4, 2016

One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” Posted by Microsoft Research on Friday, March 8, 2013. Viral Content Has a Distinctive (Extended) Distribution. ” 4.

Viral 120

Viral Journalism Advertising Advertising 120

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Mark My Words

OCTOBER 25, 2021

The offending work was a promotion that offered consumers the chance to win a “solid gold, 24-carat” can via two tweets and a Facebook post. The ASA upheld 25 complaints and a chastened BrewDog ate humble pie, blaming a “miscommunication between its marketing and social media teams”. It wasn’t always like this, of course.

Strategy 60

Strategy Marketing Insurance Insurance 60

Communications Conversations

APRIL 18, 2019

And keep fans apprised of new beers via Insta, Twitter and Facebook. It’s a very copycat industry when it comes to social media–and that’s as true in 2019 as it was in 2013 when I wrote that post. Pour your energy into Instagram and Facebook instead. 3: Rachet back (way back) the frequency on Facebook.

Social Media 76

Social Media Instagram Media Marketing 76

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

market for men’s shaving products — beards remain popular, and the competition from upstart DTC brands is still keen. The feathers started flying when Popeyes launched its first nationwide chicken sandwich, directly targeting Chick-fil-A, but pulling in Wendy’s and even Boston Market and KFC into a Twitter food fight.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Rock the Status Quo

AUGUST 11, 2014

A few additional resources of interest: This Inc 500 online newsrooms report 2013 from Sally Falkow is interesting, as are these three articles: Six Elements Your Online Newsroom Must Have by Arik Hanson, PR Daily.

How To 242

How To Survey Resources Social Media 242

Cision

NOVEMBER 24, 2015

In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr. Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube. Both examples show how complicated the term “fair use” has become and the power behind the purpose factor.

Examples 120

Examples Viral YouTube Infographics 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. by Frank Strong.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges.

Marketing 87

Marketing Resources Technology Internal 87

Cision

JUNE 2, 2015

“Over time all marketing strategies have click through rates that drop.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Want more content marketing insights from Ann Handley? “We spent $500 billion in 2013. Scott Brinker. .

Content Marketing 120

Content Marketing Marketing SEO Education 120

PR 20/20

JUNE 19, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. Since that day, I try to use flowcharts in everything I do—electrical wiring system configuration, sewer navigation and tracking marketing campaign performance. Why is there a need for this type of data organization?

How To 81

How To Marketing Analytics Data 81

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 91

Social Media Marketing Media Creativity 91

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

market for men’s shaving products — beards remain popular, and the competition from upstart DTC brands is still keen. The feathers started flying when Popeyes launched its first nationwide chicken sandwich, directly targeting Chick-fil-A, but pulling in Wendy’s and even Boston Market and KFC into a Twitter food fight.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Cision

MAY 2, 2016

” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google.

Mobile 120

Mobile LinkedIn Facebook Google 120

Shift Communications

OCTOBER 19, 2018

A similar phenomenon can occur in marketing and public relations, where a savvy marketer or PR team can find a story and get just ahead of it in order to ride its power. Marketing Newsletters: The Moz Blog, Marketing Land, Digiday, SHIFT Happens. Marketing Analyst. What do you do to get ahead of the news?

Transportation 68

Transportation Google Trends Tools 68

The Resolution Blog

AUGUST 1, 2019

They did, Cambridge Analytica gained detailed profiles of people in the UK and the US through personality quizzes and other sources on Facebook. Since April I’ve watched various friends and family delete Facebook accounts, read up about new data protection laws and try to hide their online footprint. Your data is in circulation ’.

Ethics 120

Ethics Publicity Data SEO 120

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

NOVEMBER 28, 2016

For scale, Twitter’s monthly average users are relatively stagnant at 313 million , 82% of which are mobile (For perspective, Facebook has 1.70 So, let’s try to identify some of the primary groups that you may want to (or not want to) target with your marketing or communications. billion monthly average users ). Conclusion.

Twitter 0

Twitter How To Social Media YouTube 0

Waxing UnLyrical

MARCH 22, 2013

Wouldn’t this be one of the basic marketing mistakes to avoid ? So I posed the question on Twitter and Facebook to see what others think. Daniel Honigman (@DanielHonigman) March 22, 2013. . Daniel Honigman (@DanielHonigman) March 22, 2013. shonali — Deb Lee (@SohoTechTraing) March 22, 2013. Before and after.

Brand 109

Brand Branding LinkedIn Facebook 109

Cision

FEBRUARY 16, 2016

While this is abysmal news for investors in Twitter, the tea leaves for marketing and communication professionals aren’t necessarily so grim. In an essay on Slate, Will Oremus compares Twitter favorably to social platforms Facebook, Snapchat and Whatsapp, by pointing out that their utilities are quite different. Filtering tweets.

Twitter 120

Twitter Crisis Financial Insurance 120

Shift Communications

APRIL 2, 2015

Toward the end of 2013, I realized that I wanted to grow in a different direction. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. Marketing Land.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Waxing UnLyrical

JANUARY 22, 2014

Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. This post from Pew in October , though, shows use of video online doubling from 2009 to 2013.

Instagram 84

Instagram Video Social Media YouTube 84