Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. He’s equally critical of purpose washing whereby good works are used as a marketing tactic. A book that provides a blueprint for modern reputation management.

Reputation 153

Reputation Financial Case Study Banking 153

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. ” Dave’s business is social media and digital marketing consulting. His company has a corporate blog. For years, what’s been beaten into our head? We own that content.

Corporate 60

Corporate Blogging LinkedIn Web 60

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. Edelman elevates marketing PR. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Ishmael's Corner

JANUARY 6, 2015

And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. ” Still, corporations remained leery of the concept, leaving blogging to those wacky guys in marketing to write about new vegan dishes in the company cafeteria. I don’t think so.

Corporate 60

Corporate Blogging Google Communications 60

Polaris

JANUARY 17, 2015

Not as any kind of marketing tool. In 2013 they launched “ The Scarecrow ” to critical acclaim. Content marketing lessons for smaller brands. If you’re a marketer or business owner, you’re likely busy fighting the latest fire instead of thinking about big picture improvements. Create intelligent marketing.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Communications Conversations

DECEMBER 8, 2022

Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Also spent time at Bolin Marketing in Minneapolis. What makes LeeAnn’s journey so interesting?

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. Pitchman, Commercials, Integrated Marketing.

Content Marketing 60

Content Marketing Marketing Television Film 60

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges.

Marketing 87

Marketing Resources Technology Internal 87

Rock the Status Quo

AUGUST 11, 2014

Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? A few additional resources of interest: This Inc 500 online newsrooms report 2013 from Sally Falkow is interesting, as are these three articles: Six Elements Your Online Newsroom Must Have by Arik Hanson, PR Daily.

How To 242

How To Survey Resources Social Media 242

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. I love that last one!

Measurement 103

Measurement Corporate Survey Viral 103

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Strategy Consumer 245

Polaris

NOVEMBER 20, 2014

Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. But for your next presentation, whether it’s for your board, potential investors or the sales team, avoid the typical canned corporate talk that sticks to the facts. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

Sword and the Script

SEPTEMBER 1, 2020

Here are a few data points that drew my attention: Market size and scope : “$4.5 billion global market for Media Intelligence/PR software and information solutions.” Propel adds broadcast monitoring This month, Israeli PR tech startup Propel told PRWeek it added broadcast monitoring covering 1,400 stations in 200 markets in the U.S.

Internal 146

Internal International Tools Software 146

Cision

MARCH 30, 2016

Instagram had a 15-second limit since the platform’s adoption of video in June 2013. Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. Longer Videos. If we’re constantly being attacked, are longer videos really better?

Instagram 120

Instagram Video Brand Branding 120

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. billion US) in sales in 2013. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Source: Neilsen , 2013). Call it marketing, call it conscious capitalism—they make a difference and involve their customers. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

PRSay

APRIL 22, 2016

Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? There is a great opportunity to create a meaningful connection between your corporate culture and external customer base. The short answer?

Agriculture 65

Agriculture Employee Corporate Training 65

Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. But it does require work and time.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Waxing UnLyrical

APRIL 2, 2013

Also, organizational infrastructure #measurepr … — Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. standingdog A1: not just budget – sometimes time is the more expensive resource.

Measurement 86

Measurement Airlines Banking Twitter 86

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. There was Shaun White’s apology for wearing an offensive Halloween costume.

Trends 92

Trends Crisis Corporate Leadership 92

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

MAY 30, 2017

The SEC believed this informational disparity undermined the investing public’s confidence in the fairness and integrity of securities markets, since those who were privy to such information had the opportunity to profit at the expense of the uninformed. What is Material Information?

Social Media 120

Social Media Media Facebook Analysis 120

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. Q: What are your company’s marketing initiatives for 2019? If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

MARCH 22, 2013

Wouldn’t this be one of the basic marketing mistakes to avoid ? Daniel Honigman (@DanielHonigman) March 22, 2013. . Daniel Honigman (@DanielHonigman) March 22, 2013. shonali — Deb Lee (@SohoTechTraing) March 22, 2013. Julia Angelen Zunich (@JulesZunichPR) March 22, 2013. Based in the Washington, D.C.,

Brand 109

Brand Branding LinkedIn Facebook 109

Stuart Bruce

MAY 29, 2015

Until 2013 Dell was a publicly listed company, when it became privately owned again. Private companies face no such obligations and indeed frequently want to be secretive about disclosing financial and business information that they don’t legally have to. Get in touch if you’d like help with yours.

Report 60

Report Financial Corporate Reputation 60

Waxing UnLyrical

JANUARY 29, 2013

Beth Kanter (@kanter) January 22, 2013. on what it is about measurement that appeals: A1: I found it fascinating to actually show that your efforts are in fact producing results #measurepr — Rachael Seda (@rachaelseda) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013.

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

ReimaginePR

APRIL 18, 2015

He took home $19 million in 2013. Where the vast majority, the undeniable profit drivers, with the exception of upper management positions barely make enough to live comfortably on their own, the distribution of income in this company is no better than that of the other big players in the corporate world.” Not the CEO though.

Company 120

Company Banking Employee Corporate 120

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Mary Wascavage is a Philadelphia-based public relations and marketing professional. I love a good idiom.

Creativity 96

Creativity Storytelling LinkedIn System 96

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate WordPress site to post our news. In 2014 Joe joined ISEBOX, a leading communications cloud platform, leading sales and marketing efforts.

Media 79

Media Analytics Technology Corporate 79

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Marketers, in turn, advertise in the publication that attracts their desired audience. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. How can law firms use social media to attract more clients and further their public reputations? Act as a Spokesperson.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. How can law firms use social media to attract more clients and further their public reputations? Act as a Spokesperson.

Social Media 60

Social Media Media Television Radio 60

Waxing UnLyrical

JANUARY 13, 2014

Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future. Based in the Washington, D.C.,

Content Marketing 78

Content Marketing Resources Pitching Web 78