PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 182

How To Employee Survey Exercises 182

PRSay

OCTOBER 17, 2022

in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using every communications tool at her disposal to help restore voters’ trust. A self-proclaimed “elections geek,” she was hired by Collier County in 2013 and now serves as PR officer for Jennifer J. In Collier County, Fla.,

Communications 185

Communications Video Social Media Facebook 185

Sword and the Script

JULY 28, 2020

click image for higher resolution) An Illustration: Bulldog Reporter The Bulldog Reporter was a long time trade publication for the public relations (PR) community. In 2013 it shuttered after 30 years. Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ).

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. A full-time community manager to keep it humming.

Brand 100

Brand Branding Community Wikipedia 100

Waxing UnLyrical

APRIL 2, 2013

Here are a few excerpts: On the constraints an agency works under when it comes to measurement: A1: We are constrained by manpower, technology and $ when it comes to measurement. Also, organizational infrastructure #measurepr … — Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013.

Measurement 86

Measurement Airlines Banking Twitter 86

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. The company threw parties for winners in their communities, which accomplished two things.

Company 105

Company Marketing Education Data 105

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Listen folks: It''s not all about the community size and fan counts!

Social Media 82

Social Media Media YouTube Film 82

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For a PR blog like ours, it might be a new wrinkle in the ongoing conversation about the dearth of women in PR agency management , or a sudden brand crisis like the bad press Uber has received of late. We’ve done this, too; in fact some of our most popular posts are inspired by a breaking news situation or industry issue.

Blogging 136

Blogging Writing Engineering Analytics 136

Shift Communications

FEBRUARY 18, 2016

And the conversation about the company continues to grow, as we can see in this Google Trends chart from the company’s launch in August 2013 to January 2016. With Slack, you can invite the world or one other person into your channel, and its virtually frictionless to spin up a community on the fly in minutes. Derek Lyons.

B2B 60

B2B Marketing Enterprise Community 60

Ishmael's Corner

MARCH 8, 2015

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. Now I’m going back to the well, showcasing some of my favorite posts published between 2011 and 2013. An Open Letter to the PR Community to Help Restore the Credibility of Journalists.

Storytelling 60

Storytelling Conference LinkedIn Pitching 60

Shift Communications

JANUARY 12, 2017

Both media and public relations are constantly evolving, and as mentioned in our 2013 post, their dynamic nature in the past has resulted in a blurred line between concepts. cta] The post Public Relations Strategies: Redux appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Casey Egan.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Mark My Words

FEBRUARY 15, 2021

Talented, eloquent and politically engaged, the 26-year-old Itoje is a perfect fit; Jay-Z’s juggernaut agency also represents footballer Marcus Rashford. Jay-Z’s company, which started out in 2008 as a boutique music agency, provides what it calls ‘career specialist management’.

Sports 60

Sports Government Agency Pitching 60

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. This is the start of building a real community. Of course, you will be communicating on social media. Develop a sense of community. tic toc for a special event. Reward them.

Communications 59

Communications Nonprofit Training Community 59

Communications Conversations

SEPTEMBER 9, 2014

But, I didn’t really get a chance to meet and know Nora until about a year ago when I asked her to speak at the 2013 Minnesota Blogger Conference. It’s your first corporate job after years on the agency side. I’m newish to the corporate world, but I do believe that agency experience does everybody good. Free things!

Energy 128

Energy Corporate Agency Insurance 128

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me? It’s great, isn’t it?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

PR Breakfast Club

JUNE 29, 2014

Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. This environment enables the fulfillment of client, agency and individual goals. One of the pillars of Vantage is giving back to the community.

Employee 48

Employee Skype Agency Internal 48

PR 20/20

JUNE 25, 2019

Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Source: Neilsen , 2013). And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”. Source: Edelman , 2018). Source: Accenture , 2018). Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

The Hoffman Agency

MARCH 10, 2017

By Samson Lam , Digital Strategist, The Hoffman Agency Singapore. If you package it with the right storytelling foil, the community might be more receptive to it. Unlike their B2C counterparts, B2B companies often forget injecting a human touch when engaging with the community, and it’s simple once you think about it.

B2B 49

B2B Social Media Strategy Media 49

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community.

Interviews 88

Interviews Instagram Video Creativity 88

Waxing UnLyrical

DECEMBER 16, 2013

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Why: On September 10th Jeff Cann , Manager of Strategic Agencies for Marketwired , joined us. measurePR transcript for July 2. measurePR chat with Jeff Cann.

Measurement 86

Measurement Case Study Twitter Google 86

Sword and the Script

OCTOBER 4, 2022

But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round. Vocus raised a little more than $13 million over two rounds of venture capital funding according to Crunchbase. Content picks.

Technology 81

Technology Company Analytics Writing 81

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community.

Hotels 40

Hotels Conference Analytics Sports 40

Mark My Words

OCTOBER 25, 2021

The spats that occurred over the years are too numerous – and perhaps too tedious – to list, but memorable moments include BrewDog calling the ASA “m **s” for demanding the removal of that word from its website back in 2013. Perhaps they decided that the risk was worth it for the cut-through. Make sure your stance is defensible.

Strategy 60

Strategy Marketing Insurance Insurance 60

Sword and the Script

DECEMBER 12, 2017

Lou Hoffman | The Hoffman Agency. Also see: The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. Agencies and professionals that adopt some of these new tools will get the competitive edge.”. December 2013: Focusing on a Few 2014 Content Marketing Predictions. Rich Young | Student Transportation Inc.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community.

Interviews 60

Interviews Instagram Video Creativity 60

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

MaccaPR

JULY 10, 2014

Vastly funnier and more entertaining are these 2013 Delta video out takes. What’s most remarkable is that Southwest bravely encourages its flight attendants, within certain parameters, to create their own pre-flight entertainment – just as our agency advises clients to empower their employees to become advocates for their brands.

Travel 89

Travel Airlines Hotels Marketing 89

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Where the Fishermen Ain't

OCTOBER 25, 2013

and “What can we learn from communities who have done so?” I believe that looking to open-source and hacker communities gives us the answer. There are at least five imperatives that drive the need for the public relations community to adopt these important precepts. and “What can we learn from communities who have done so?”

Publicity 39

Publicity Wikipedia System Community 39

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 91

Social Media Marketing Media Creativity 91

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. Ideally, with agencies or larger organizations. That’s something I wish I had done (I started my first job the day after graduation).

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

APRIL 2, 2015

Pinterest is visual marketing at its highest level as it allows brands to build communities, establish engaged audiences, and deliver content in a way unlike any other channel. Secrets Behind the Psychology of Social Media Communities (April 10, 2013). Measurement On the Road Pinterest'

Social Media 48

Social Media Pinterest Marketing Media 48

PR Conversations

MARCH 19, 2015

Next observe how the Fabrica agency for Benetton quickly made use of the same colour scheme in its advertisement celebrating “women against violence” day! Here is a recent example: Look at the black and orange colour scheme in these terrifying images. In 2014 he also published Glow Worms: biased memoirs of a global public relator.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

Next observe how the Fabrica agency for Benetton quickly made use of the same colour scheme in its advertisement celebrating “women against violence” day! Here is a recent example: Look at the black and orange colour scheme in these terrifying images. In 2014 he also published Glow Worms: biased memoirs of a global public relator.

System 40

System Construction Public Affairs Publicity 40

ZudePR

MAY 31, 2015

An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting. And if another agency wants to follow our lead, that’s fine too! He runs personal PR and creative campaign specialist agency Rich Leigh & Company.

Communications 81

Communications How To Blogging Content Marketing 81