PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. Money to promote the new community. It’s their online spokesperson(s).

Brand 100

Brand Branding Community Wikipedia 100

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Listen folks: It''s not all about the community size and fan counts!

Social Media 82

Social Media Media YouTube Film 82

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” here on the SHIFT blog. Both media and public relations are constantly evolving, and as mentioned in our 2013 post, their dynamic nature in the past has resulted in a blurred line between concepts. Casey Egan.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Communications Conversations

SEPTEMBER 9, 2014

But, I didn’t really get a chance to meet and know Nora until about a year ago when I asked her to speak at the 2013 Minnesota Blogger Conference. It’s your first corporate job after years on the agency side. I’m newish to the corporate world, but I do believe that agency experience does everybody good. Free things!

Energy 128

Energy Corporate Agency Insurance 128

Ishmael's Corner

MARCH 8, 2015

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. Now I’m going back to the well, showcasing some of my favorite posts published between 2011 and 2013. An Open Letter to the PR Community to Help Restore the Credibility of Journalists.

Storytelling 60

Storytelling Conference LinkedIn Pitching 60

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community.

Interviews 88

Interviews Instagram Video Creativity 88

Waxing UnLyrical

DECEMBER 16, 2013

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. measurePR transcript for July 2. Tuesday, Jan.

Measurement 86

Measurement Case Study Twitter Google 86

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me? It’s great, isn’t it?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. Lou Hoffman | The Hoffman Agency.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Sword and the Script

OCTOBER 4, 2022

But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round. This blog post explains how software can recognize images. Meltwater reviews “strategic alternatives”. Content picks.

Technology 81

Technology Company Analytics Writing 81

The Hoffman Agency

MARCH 10, 2017

By Samson Lam , Digital Strategist, The Hoffman Agency Singapore. If you package it with the right storytelling foil, the community might be more receptive to it. Unlike their B2C counterparts, B2B companies often forget injecting a human touch when engaging with the community, and it’s simple once you think about it.

B2B 49

B2B Social Media Strategy Media 49

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community.

Interviews 60

Interviews Instagram Video Creativity 60

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community.

Hotels 40

Hotels Conference Analytics Sports 40

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). A large part of your audience communicates via this medium. Long form blog posts? All communication teams are striving for the attention of the fickle consumer. Add to that the high turnover in communication teams.

How To 60

How To Software System Employee 60

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. Ideally, with agencies or larger organizations. That’s something I wish I had done (I started my first job the day after graduation).

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Where the Fishermen Ain't

OCTOBER 25, 2013

and “What can we learn from communities who have done so?” I believe that looking to open-source and hacker communities gives us the answer. There are at least five imperatives that drive the need for the public relations community to adopt these important precepts. and “What can we learn from communities who have done so?”

Publicity 39

Publicity Wikipedia System Community 39

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 90

Social Media Marketing Media Creativity 90

MaccaPR

APRIL 2, 2015

This includes all social posts and blog posts. Pinterest is visual marketing at its highest level as it allows brands to build communities, establish engaged audiences, and deliver content in a way unlike any other channel. There should be a trackable link in every blog post, Instagram bio section and tweet. End of story."

Social Media 48

Social Media Pinterest Marketing Media 48

PR Conversations

MARCH 19, 2015

Colleague and friend Anne Gregory has been successful as chair of the Global Alliance, together with many others—including many affiliated with this blog— in moving this interpretation forward to help define a new and less-manipulative 21 st century modus operandi to our profession.). Are we happy with this?

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

Colleague and friend Anne Gregory has been successful as chair of the Global Alliance, together with many others—including many affiliated with this blog— in moving this interpretation forward to help define a new and less-manipulative 21 st century modus operandi to our profession.). Are we happy with this?

System 40

System Construction Public Affairs Publicity 40

Waxing UnLyrical

DECEMBER 13, 2013

Patrice is the petite PR powerhouse behind the agency formerly known as CRT/tanaka, now Padilla/CRT. I love Shasta’s approach to relationship-building through GFC, and her blog is a terrific read, like this recent post on forgiveness. I wasn’t able to attend in 2013, but I heard rave reviews. Random delights: 10.

Conference 110

Conference Hotels Privacy Resources 110