Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Prediction: The native advertising backlash will intensify—but from brands, not media critics. Turns out, it’s really not.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. The power of media prevailed, and Slack gained 15,000 new users within two weeks.

Advertising 150

Advertising Advertising Data LinkedIn 150

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Posted by Microsoft Research on Friday, March 8, 2013. Viral Content Is Shared at the Point of Consumption.

Viral 120

Viral Journalism Advertising Advertising 120

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. In 2013 87% of US companies were already using social media marketing.

Industry 100

Industry Digital PR Training Agency 100

Cision

MARCH 30, 2016

Instagram had a 15-second limit since the platform’s adoption of video in June 2013. Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. Billboards, people, advertisements, your friend, your boss. Longer Videos.

Instagram 120

Instagram Video Brand Branding 120

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media? I know, I was surprised too.

Newspapers 71

Newspapers Mobile Media Facebook 71

Stephen Waddington

FEBRUARY 4, 2019

million in 2013 to 5.9 Podcasts are typically derivative to other media or marketing efforts. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. As a result, podcasting is underserved by advertising. million in 2018.

Measurement 90

Measurement Analytics Comparison Data 90

PRSay

OCTOBER 17, 2022

A self-proclaimed “elections geek,” she was hired by Collier County in 2013 and now serves as PR officer for Jennifer J. Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. In Collier County, Fla., Guess what?

Communications 185

Communications Video Social Media Facebook 185

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? As the only non-profit organization for U.S.

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

The Proactive Report

JULY 4, 2014

Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. Use the News Feed post advertising option. Yes, you should be advertising on Facebook. Content Marketing Social Media Marketing Tips ads algorithm facebook News Feed' Facebook. 626 793 4911.

Facebook 226

Facebook Analytics Video Advertising 226

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. Several media houses have started looking at digital as their next step, sooner than expected.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences.

Mobile 52

Mobile Media Newspapers Local 52

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Be open and responsive to the media, now and forever. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper!

Crisis 120

Crisis Brand Branding Crisis Communications 120

Sword and the Script

JANUARY 21, 2017

There are media disruptions, and there are media crises,” according to Ashley Deibert , vice president of marketing for IQ Media. She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013?

Social Media 60

Social Media Crisis Marketing Media 60

Communications Conversations

APRIL 18, 2019

What’s Castle Danger doing with their social media? Surely, their social media strategy must be rock-solid to drum up that kind of support! It’s a very copycat industry when it comes to social media–and that’s as true in 2019 as it was in 2013 when I wrote that post. of the month.

Social Media 76

Social Media Instagram Media Marketing 76

Sword and the Script

SEPTEMBER 1, 2020

Burton-Taylor report on media monitoring companies Consulting firm Burton-Taylor also published a report on about the impact the Coronavirus pandemic is having on PR tech vendor sales. billion global market for Media Intelligence/PR software and information solutions.” The Cision deal was announced in 2019 and closed this year.

Internal 147

Internal International Tools Software 147

Waxing UnLyrical

MARCH 11, 2013

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. Richard Bagnall (@richardbagnall) March 5, 2013. measurepr — Richard Bagnall (@richardbagnall) March 5, 2013. CPM IS an advertising metric, comparison WILL be made #measurepr.

Handbook 81

Handbook Comparison Advertising Advertising 81

Doctor Spin

DECEMBER 22, 2023

The incident quickly garnered media attention , with reports dramatically and incorrectly claiming that Cooper had bitten the head off the chicken on stage. It solidified his image in the world of rock and roll and marked a turning point in his career, garnering significant media coverage and public attention. 3 SickThingsUK.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Cision

SEPTEMBER 28, 2015

I got some exclusive information before they launched their “find my phone” feature and occasionally get free products for helping to amplify awareness on social media channels (and here – although I mean to use it as an example and not a promotion). ” – Journal of Advertising Research 3. Interaction.”

Marketing 120

Marketing Groups Journalism Social Media 120

Ishmael's Corner

MARCH 10, 2015

The media property produced a quality product in the form of journalism with fresh takes. In a time when the media gravitates toward shiny objectives that trigger clicks, Stacey wasn’t afraid to tackle the most complex of companies and technology with the gusto of a meter maid about to make quota. I’m sorry to see Gigaom go under.

Media 60

Media Construction Newspapers Technology 60

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media? I know, I was surprised too.

Mobile 40

Mobile Media Newspapers Local 40

PRSay

JUNE 18, 2019

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year. She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m. Newhouse School.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

JUNE 29, 2015

As a result, the smartphone is becoming an increasingly more important platform for the distribution of news and media. The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution.

Comparison 120

Comparison Television Print Social Media 120

Ishmael's Corner

FEBRUARY 18, 2015

Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing companies to be very specific in who they target. Now compare securing media coverage to creating an advertisement. Much like generating media coverage, it’s the content that underpins organic search. This makes no sense.

SEO 60

SEO Software Advertising Advertising 60

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 116

Content Marketing Marketing Advertising Advertising 116

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. If I dig into this particular chart, those spikes were caused by 4 big media hits. Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Mindful Marketing

APRIL 23, 2022

Another issue to consider any time children are placed in media roles is informed consent. This potential may be even more of a concern in today’s social media infatuated society. True to the show’s name, the 20 episodes now on Netflix were produced in 2013 , nearly a decade ago, giving ‘Old Enough!’

Television 79

Television Film Video Company 79

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Melissa Agnes

AUGUST 14, 2014

There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied. For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Rock the Status Quo

APRIL 23, 2015

Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. I consider brand ambassadors a marketing tactic (advertising) and brand advocates a public relations tactic (awareness). Just mentioning it on social media isn’t enough.

Brand 100

Brand Branding Community Wikipedia 100

Cision

NOVEMBER 28, 2016

The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. And all of these users are having to adjust to changes such as “Moments,” “Mute,” and increasing exposure to advertising and promotion. Twitter communication is transactional.

Twitter 0

Twitter How To Social Media YouTube 0

Mindful Marketing

JUNE 5, 2021

by Emilie Rush - digital media major and student director of The Pulse media hub at Messiah University As a student of marketing and a person of color, Häagen-Dazs’ new diversity-driven ad campaign quickly caught my eye.

Consumer 65

Consumer Retail Community Company 65

Shift Communications

MARCH 10, 2015

August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Facebook has made it abundantly clear that for promotional content, brands need to move that content to advertising. Content Marketing Facebook Marketing Social Media Technology'

Facebook 60

Facebook Advertising Advertising Technology 60

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. What social media guru Ekaterina Walter aptly called the “newsfeed mentality” at last month’s FutureM conference lies at the very heart of RTM.

Marketing 138

Marketing Conference Trends Viral 138

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” Posted by Facebook Media on Tuesday, May 12, 2015.

Mobile 120

Mobile LinkedIn Facebook Google 120