Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. They leveraged Donald on various platforms , and highlighted his record of safe, well-run operations and innovative business strategies.

Crisis 120

Crisis Brand Branding Crisis Communications 120

The Proactive Report

JULY 4, 2014

In 2012 Facebook said content would reach, on average, 16% of fans. Track every piece of content and create a content strategy specifically for your Facebook fans based on real data. Use the News Feed post advertising option. Yes, you should be advertising on Facebook. Much as we’d love them to do that.). Be strategic.

Facebook 226

Facebook Analytics Video Advertising 226

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Buzzstream

MARCH 31, 2020

Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. Connect guest posting to your overarching content strategy. Connect guest posting to your overarching content strategy. Write the right, expertly crafted content.

SEO 124

SEO Google Hotels Strategy 124

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. The best practices and industry benchmarks that have helped to define our strategies and goals are being re-written. Anything is possible now.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

In 2017 CX will evolve further, as B2B tech players adopt consumer market strategies to offer a more personalized experience for customers that is rooted in a deep understanding of individual needs. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. A lot of the websites did so by bulk link-buying or getting them via link networks.

Google 259

Google Digital PR Mobile SEO 259

5W PR

FEBRUARY 20, 2019

With more than 1 billion active users, Facebook is the largest- and most advanced by far- social media network for the advertisement of products, posting of content, and interaction with audiences. Businesses of all shapes and sizes can effectively use Twitter to achieve their social media objectives. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. When you make a video, it’s an advertisement. Think about content as your bait. Engagement.

Community 79

Community Customer Service System Guidelines 79

Shift Communications

MARCH 10, 2015

May 2012 : Facebook rolls out Promoted Posts for brand Pages. Facebook has made it abundantly clear that for promotional content, brands need to move that content to advertising. There are plenty of companies and brands that remain quite healthy without a robust Facebook strategy. Let’s look backwards for a bit of context.

Facebook 60

Facebook Advertising Advertising Technology 60

Communications Conversations

APRIL 21, 2015

Remember, these product line launches haven’t always been so successful (remember the Nieman Marcus partnership in 2012? ” The financial crisis of 2012? Overall, the strategy of promoting in advance (three weeks), but not TOO far in advance seems to have worked. Yeah, didn’t think so). Big win.

Social Media 60

Social Media Product Launch Instagram Media 60

Sword and the Script

NOVEMBER 26, 2016

with $1 million of advertising; in return, Hershey could use E.T. Certainly, there are similarities to native advertising as well, but Coca-Cola was onto something in 1982 when it made that acquisition – and that’s the difference: For a period of time, an entire film production company was, in essence, a potential content marketing platform.

Brand 60

Brand Branding Content Marketing Film 60

Konnect Agency

APRIL 16, 2020

Content, whether from the brand or from creators, needs to be the driving force and requires a sound digital strategy including social media, website, e-mail, advertising, etc. The way we communicate with people and reach the customer has changed forever and will continue to change and adapt.

Instagram 40

Instagram Facebook Advertising Advertising 40

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. The best practices and industry benchmarks that have helped to define our strategies and goals are being re-written. Anything is possible now.

Financial 52

Financial Conference Agency Resources 52

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Images: redjar , Ken Teegardin , Rob , 401(K) 2012 ( Creative Commons ).

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Communications Conversations

NOVEMBER 4, 2016

And the context is pretty simple–from an advertising/awareness POV, influencer marketing is in the ballpark cost-wise when stacked up against competing “ad products” (because really, that’s what influencer marketing is). Myth #3: Influencer marketing > traditional brand advertising. For example, Beyonce.

Writing 60

Writing Marketing YouTube Creativity 60

Stuart Bruce

JANUARY 5, 2015

Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. Why in 2015 are we still asking what is PR?

Reputation 60

Reputation Corporate Ethics Communications 60

Communications Conversations

MAY 18, 2015

I spend most of my time working on social strategies, content planning and analytics/reporting. Digital has changed our industry and totally blurred the lines between PR and advertising. Working at the Daily I got the opportunity to lead projects and influence actual business strategy fairly early on in my career.

Meeting 60

Meeting Local Industry Journalism 60

Polaris

DECEMBER 14, 2014

” Neal told me by email that “the book serves as a timeless resource and reminder whenever I embark on creating a new or tweaking an old content strategy.”. #2 The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. And it’s a time to decide how we want to go about pursuing what we want.

Writing 88

Writing Google Pitching Small Business 88

Sword and the Script

MAY 14, 2019

From my perspective this works something like Outbrain or Taboola – except those are advertising distribution networks – and this focuses on third-party coverage. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. It’s important for prospects and customers to know the company is venture-backed.

Case Study 118

Case Study Software Data Web 118

Beyond PR

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. A lot of the websites did so by bulk link-buying or getting them via link networks.

Google 64

Google Digital PR Mobile SEO 64

PR Job Coach

NOVEMBER 26, 2020

Our November 20 Friday Forum featured Patty Temple Rocks and Scott Monty to discuss and dissect strategies to rise above ageism in the workplace and thrive. In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up.

Corporate 274

Corporate Leadership Advertising Advertising 274

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. Duration: 2012-present. The campaign gained ground after then-current first lady Laura Bush joined as an ambassador in 2003, soon thereafter, the John F. Go Red For Women.

Engineering 22

Engineering Education Retail YouTube 22

MaccaPR

JUNE 1, 2016

In 2012, the i.e. network produced a campaign for UnitedHealthcare’s Medicare & Retirement division called 'A New Age.' For advertisers, the relevancy of an ad is measured by the amount of clicks it generates. This allows us to see what does and does not work, and we modify our strategies based on the results.

Brand 48

Brand Branding Storytelling Healthcare 48

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. When trust in journalism is broken, everyone loses. Can journalists work in PR? The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. When trust in journalism is broken, everyone loses. Can journalists work in PR? The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR 20/20

MAY 12, 2016

In the press release introducing the 2012 report, Donovan Neale-May, CMO Council executive director, states, “There’s an underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic thinking, and digital marketing development.”. 5) Invest in the Doers.

Agency 40

Agency Marketing Financial System 40

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. Teams need to work together on a real-world strategy to manage a company’s story should they decide to move forward with a Kickstarter or Indiegogo campaign.

B2C 192

B2C Community Banking Advertising 192

Shift Communications

FEBRUARY 25, 2015

We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy' This is the essential idea behind communities of influence.

Community 60

Community Social Media Data-Driven PR How To 60

Cision

AUGUST 26, 2015

Global Strategy Director at Edelman Digital. President of Convince and Convert – a strategy consulting firm. Social is branding, but unlike traditional advertising—it’s more human. STRATEGY: How To Allocate Your Time On #SocialMedia @Bigullak #SMM #ContentMarketing #CMO pic.twitter.com/tU4tvJjtUu. link] #Adweek.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. Brand Strategy Video' Source: XXL YouTube ). Oh yeah, baby.

Travel 89

Travel Airlines Hotels Marketing 89

Sword and the Script

FEBRUARY 24, 2015

As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. Moorman directed the research. Respondents also said just 18.9% Finally Warming up to Mobile.

Mobile 60

Mobile Study Marketing Survey 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Author Christina Milanowski promises to keep it updated. #2.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. Prescribe marketing strategies and tactics. It was only a matter of time. What Is Artificial Intelligence? Determine goals.

Marketing 53

Marketing Software eBook Technology 53