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Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

LinkedIn acquired SlideShare in 2012. I think I could make a case arguing the ethics either way. >>> Looking for a consulting partner with the content and PR chops to build a sound strategy and execute? Communicators are “always” accurate and truthful: Business ethics. “If Accurate and Truthful?

Ethics 102
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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Authenticity and value are key components of an effective PR strategy to engage this generation. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials.

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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept. Companies saw the power of these activist groups and began hiring specialists who could use the same tools and strategies to protect corporate interests.

System 187
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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Instagram pods indicative of 10-year social media trend

Communications Conversations

First, in the 2009-2012 period (roughly), you may recall mom and lifestyle bloggers forming these ‘blogger networks.’ Some people swore by this strategy. And I’m sure it won’t be the last time this “strategy” is used. My advice to brands: Stick to your strategy. Not at all.

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More Human

PR 20/20

Much of what a marketing agency like PR 20/20 offers clients is strategy: how and where to distribute a particular message with a given budget, audience, timeline, and other variables that have expanded exponentially in the digital age. Fast forward to 2012, there’s like 5,000 ways,” Roetzer explains.

Ethics 52
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Growing smarter. Anything is possible now.