Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Writing recently in Public Relations Tactics, John J.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Prakkypedia

OCTOBER 24, 2018

The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. PR pros (and the general public) have increased access to journalists through social media. Journalists are responsible for building their own brands. There’s a common thread to that list, of course: social media.

Journalism 69

Journalism Reddit Newspapers Government 69

Bianchi Biz Blog

AUGUST 7, 2023

CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. She even went to his funeral locally (we asked their permission) – it was a full military funeral with honors – and photographed it and gave all the pics to the family. I’m the Chief Editor of Commercial Carrier Journal (CCJ).

Journalism 79

Journalism Meeting Newspapers Automotive 79

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Eventually, subscriptions were open to the public. 2012 Update. I marveled at how beautifully the day was starting out. Now let’s go home.”

Communications 105

Communications Community Crisis Film 105

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community.

Meeting 60

Meeting Automotive Transportation Media 60

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. Newhouse School of Public Communications, Jamie Ward, Ph.D. , Social media.

Social Media 119

Social Media Conference Media Corporate 119

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. 2012, May 17). Partner with a local influencer to promote your business on social media. Write a guest blog post for a popular industry publication or website. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Eventually, subscriptions were open to the public. 2012 Update. I marveled at how beautifully the day was starting out. Now let’s go home.”

Communications 81

Communications Community Crisis Film 81

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018.

Report 81

Report YouTube Privacy Web 81

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. ” – Adam May. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Use them to spread positive news about your firm.

Google 259

Google Digital PR Mobile SEO 259

ReimaginePR

JUNE 18, 2015

Understanding the juxtaposition between importance and relevance is key to not only just with this issue, but to all public relations in the social media age. What are some learnings that communicators, especially public relations practitioners working with NGOs, can take away from the divergent paths of Ebola and ALS awareness?

Airlines 120

Airlines Viral Government Local 120

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Using local resources is huge.

Sports 68

Sports Education Construction Television 68

Sword and the Script

APRIL 30, 2019

million in venture capital, in four rounds of funding since 2012, according to Crunchbase. Marketing technology company 4C has acquired a stake in TV media monitoring company, iQ Media. I’ve seen this mashup among products on review sites among other vertical markets. Onclusive has raised $21.4 all 210 U.S.

Industry 91

Industry Media Technology Employee 91

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Eventually, subscriptions were open to the public. 2012 Update. September 11, 2001 was a lot like today: sunny, warm, not a cloud in the sky and full of life.

Communications 40

Communications Community Crisis Film 40

PR in High Definition

AUGUST 30, 2016

However, Snapchat is more than just a public arena for celebrities to air their dirty laundry or conduct their feuds. Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year.

Video 54

Video Mobile Pinterest Advertising 54

Beyond PR

MARCH 21, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Pyle first joined CIR as a senior editor in 2012 and moved up to the role of managing editor in 2014.

Media 40

Media Fashion Financial Policies 40

The Hoffman Agency

FEBRUARY 28, 2018

Worse, many PR folks don’t take the time to understand the targeted publication and think through the type of story that’s going to resonate with its audience. markets (which currently account for over 50 percent of their business) that takes the total funding for the company to $XXX million. Counts the U.S.

Pitching 28

Pitching Media Local Writing 28

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. I had a non-compete clause so I couldn’t work in this market in TV. What’s surprised you so far?

Media 112

Media Journalism Report Video 112

Solo PR Pro

OCTOBER 6, 2015

The top predictors of hourly rate are total PR experience , local client base (geographic limitation associated with a lower rate), larger typical client size , and Solo PR PRO Premium membership. Other polls put the number even lower, with a 2012 Right Management survey finding only 35% of workers in the U.S.

Survey 40

Survey Report Local Data 40

Waxing UnLyrical

APRIL 10, 2012

Desperate for answers, I did what any customer in 2012 would do and looked to Facebook and Twitter. As for Groupon – in 201o Gini Dietrich said , “I think Google launches their own local online coupon model, Groupon decreases in value, two or three competitors gain steam on them, and $6 billion is lost forever.”

Small Business 106

Small Business Customer Service Facebook Retail 106

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. A chart from one article I did on picking the right transmission ended up in Eaton’s marketing that year.

Meeting 65

Meeting Automotive Engineering Media 65

The Hoffman Agency

MARCH 11, 2020

But when it comes to the top tier, competition is the same in every market. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. True, Chinese reporters are generally more responsive and more willing to work with PR than their U.S. counterparts. Hoffman Hong Kong.

Pitching 36

Pitching Transportation Conference Report 36

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Use them to spread positive news about your firm.

Google 64

Google Digital PR Mobile SEO 64

wiredPRworks

SEPTEMBER 11, 2016

Today, I'm posting an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations, and communications from my perspective as an education communicator. Eventually, subscriptions were open to the public. 2012 Update. There's no place like home. Now let's go home."

Community 40

Community Writing Education Film 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

SEPTEMBER 22, 2015

stereotypes that persist about women in public relations. For the Italian women I surveyed, a career in public relations was their first choice of occupation. Interview subjects believe an ongoing exploration of the subject remains useful to them, especially in regards to: key (formal and informal) roles held by Italian women in PR.

Interviews 40

Interviews Enterprise Corporate Internal 40

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Image Credit: “ The Carnival Audience 2012 ” by Martin Terber / Flickr Creative Commons).

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Image Credit: “ The Carnival Audience 2012 ” by Martin Terber / Flickr Creative Commons).

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. But not listening has really backfired on brands in the past (it took Komen for the Cure a couple of years to start recovering from its 2012 setback ). Creativity: Example. And when you do it well, it works wonders.

Strategy 40

Strategy Case Study Community Creativity 40