PRSay

NOVEMBER 2, 2017

These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. Faculty talk trends and current events. Students write about a current event and critique the assessment.

Communications 120

Communications Case Study Training Reputation 120

Doctor Spin

APRIL 17, 2023

2012, May 17). Host a customer appreciation event with personalised gifts and special deals. Host a VIP event for top customers or clients with exclusive access to new products or services. Host a community cleanup event or volunteer day with employees and customers. link] Nordstrom. How good must these PR activities be?

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

SEPTEMBER 11, 2021

Every year on this day, I think back to those first few turbulent hours after the tragic event and remember how fragile the world seemed and how strong and calm we needed to be as education communicators. Each year, I write a brief reflection on the year’s main events. 2012 Update. 2011 Update. There’s no place like home.

Communications 81

Communications Community Crisis Film 81

PRSay

AUGUST 13, 2020

During the 19 th century, abolitionists, suffragettes, temperance unions and labor groups acted as strategic communicators, using dramatic events, the news media and strategic alliances to influence opinion and bring about reforms.

System 187

System Public Affairs Employee Nonprofit 187

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. That’s the price of leadership. His message? Google and Trust.

Google 72

Google Privacy YouTube Data 72

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services.

Financial 52

Financial Conference Agency Resources 52

Doctor Spin

DECEMBER 7, 2023

Educational Leadership, 55, 8–13. 2012, October 31). Regression to the Mean —This statistical principle states that extreme events are likely to be followed by more moderate ones. How To Recognise Poor Communicative Leadership in Organisations. How To Recognise Poor Communicative Leadership in Organisations.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 83

Meeting Automotive Media Transportation 83

PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Organic reach has declined from 16 percent in 2012 to 2 percent. And then…no one sees it. To succeed you must get your message in front of the right target audience.

Advertising 120

Advertising Advertising Facebook B2C 120

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Think of it this way: We come upon a triggering event. The importance of elephant-whispering. We like to think that human beings are rational thinkers.

Communications 197

Communications Viral Fashion Public Affairs 197

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind. The big reason for my skepticism?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large.

Communications 40

Communications Community Crisis Film 40

PRSay

JUNE 5, 2023

I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” I ran digital for The Onion and “The Daily Show.”

Storytelling 60

Storytelling Tourism Travel Local 60

Ishmael's Corner

JANUARY 6, 2015

Not at a press event. My “favorite” was the USA Today story in 2012 which claimed companies were replacing their blogs with Facebook. It’s one of the best ways for a company to demonstrate thought leadership, show a “face” and put forth a position without depending on third-party media. Not in a news release.

Corporate 60

Corporate Blogging Google Communications 60

Prohibition

FEBRUARY 15, 2017

SocialSignIn, based in Birmingham, has been operating since 2012 and enables its users to… Tags: prohibition, work, business, news Prohibition shortlisted for 2014 CIPR 'Outstanding Small Agency' award 43 What a way to end the week!

Hotels 86

Hotels Social Media Fashion Agency 86

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. I am supported by great leadership that believes in innovating and providing a best-in-class digital experience for our members. Lastly, I attend as many MIMA events, where the “coffee and case studies” idea came from, and Social Media Breakfast events as possible.

Case Study 113

Case Study Study Analytics Meeting 113

Sword and the Script

OCTOBER 22, 2019

Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 66

Marketing Survey Study B2B 66

PRSay

OCTOBER 25, 2017

an assistant professor at Eastern Michigan University, and Susan Emerick , a marketing strategist at IBM, discussed the best ways for brands to remain at the helm of their social media accounts and also limit the damage in the event that someone creates an “alt” channel or hijacks their handle. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

Cision

JUNE 22, 2015

So, let’s explore that… Generate buzz for your next event. In 2012 when Facebook had a filtering algorithm but wasn’t constricting reach as drastically, engagement rate was 1.3 Looking back at Facebook 2012, there was one category of post that earned 39 percent higher engagement than the others : images.

Instagram 120

Instagram Fashion Sports Pinterest 120

PRSay

SEPTEMBER 2, 2016

And all of the leadership positions that we’re taking. When we get there for fight week, we make sure we have a lot of events and activities that are engaging the fans that are showing everyone what we have to offer, who our athletes are, what our organization is. We have people in-market who are talking about us.

Sports 68

Sports Education Construction Television 68

Critical Mention

JANUARY 3, 2019

And then, starting around 2015, compliance leaders that were at those compliance and anti-bribery forums started asking me to share my story with their compliance, commercial and leadership in-house teams, so I started going to corporations to present. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government Internal 105

Flatiron Communications

NOVEMBER 6, 2014

The orchestrated effort by GOP leadership and operatives, and the media that serve them, to fabricate phony scandals and lay them at the feet of this Administration. The event hosts, and their PR teams, work very hard to make sure that journalists attend, and event luminaries’ speeches are easily accessed far and wide.

Policies 34

Policies Pinterest Leadership Sports 34

Buzzstream

MAY 25, 2021

Not tied to specific events or timelines : because of the investment of time required for this format, the promotion can often take place on an ongoing basis, as opposed to being tied to an event or day of the year. This often means that this format is naturally quite evergreen in nature. Ah the good old infographic.

Infographics 160

Infographics Data Blogging Mobile 160

PR Conversations

MAY 1, 2017

If that’s the case, for your own sake and the sake of your colleagues, talk to people who have been at the sharp end and listen to their experiences – not of how brilliantly they did – but how they, as a human being, coped with the physical and emotional demands during and after the event.

Crisis 63

Crisis Crisis Management Leadership Training 63

wiredPRworks

SEPTEMBER 11, 2016

Every year on this day, I think back to those first few turbulent hours after the tragic event and remember how fragile the world seemed and how strong and calm we needed to be as education communicators. Each year, I write a brief reflection on the year's main events. 2012 Update. 2011 Update. There's no place like home.

Community 40

Community Writing Education Film 40

Flatiron Communications

NOVEMBER 6, 2014

The orchestrated effort by GOP leadership and operatives, and the media that serve them, to fabricate phony scandals and lay them at the feet of this Administration. The event hosts, and their PR teams, work very hard to make sure that journalists attend, and event luminaries’ speeches  are easily accessed far and wide.

Policies 28

Policies Pinterest Leadership Sports 28

Cision

AUGUST 26, 2015

11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. GR8 thought leadership insights from Jeff Sheehan Be Engaged!

Social Media 120

Social Media Twitter Media Nonprofit 120

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. More profoundly, the interpersonal nature of Chinese media relations requires a different skillset from PR professionals beyond writing effective stories on paper: How to coordinate a 100-people media event?

Pitching 36

Pitching Transportation Conference Report 36

PR 20/20

DECEMBER 10, 2019

Google Tag Manager can be set up to record an event every time someone scrolls a certain percentage down a page (e.g. According to Andrew Stanton (filmmaker of Toy Story and WALL-E) in his 2012 TED Talk , this is the greatest story commandment. If you really want to get buy-in from leadership and make a difference in your job.

Report 52

Report How To Marketing Analytics 52

Frederik Vincx

DECEMBER 11, 2015

After all, affecting change is much about leadership and sharing a clear vision. The Harvard Business Review focused its entire 2012 January-February issue on happiness. How about the communication for your next corporate event? Visual by LeaderShip Solutions. That is what we do best. Map your PR team workflow.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

Even the biggest fan who watches everything on TV, reads every article and goes to every live event, is never going to be a star player. Rich started PRexamples.com in January 2012. “Those range from conference speaker slots to podcast interviews to thought leadership events.

Communications 81

Communications How To Blogging Content Marketing 81