Cision
MAY 26, 2017
To that point, like any corporate messaging (products, PR, IR) you need to target your earned media (earnings and news release) where your audience (investors) will easily receive it. Since 2012, the study has evolved. The post Infographic: Where Institutional Investors Read News and Earnings Releases appeared first on Cision.
Onclusive
MARCH 21, 2018
In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?
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ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. 7 best PR uses for video. A public-facing CEO.
Cision
MAY 5, 2017
Exactly like any of the content a corporation produces from any communications group (PR, marketing, scientific), IR needs to evaluate and use earned channels. Since 2012, the study has evolved. Generally, I express the opinion that the budget heavier weight is best placed into active outbound initiatives i.e. targeting and news.
Beyond PR
OCTOBER 14, 2016
Compare these percentages to the 2012 election’s exit polls , where women comprised 53 percent of overall voter turnout, and a question rises to the surface: During this election season, is 26 percent nearly enough? Raise a speaker’s professional profile by positioning them as a voice at large corporate or industry events.
MaccaPR
JANUARY 6, 2015
Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers.
PR Conversations
JUNE 16, 2016
Back in 2012, I wrote a post claiming Public Relations as a promotional industry. I’m reminded of the loud-mouthed group of clowns in Disney’s film, Dumbo, who come up with ideas that are ever extreme all in the cause of attention, entertainment and money.
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