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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. And in 2011, there were seven blog posts on the campaign that had been tracked.

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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Public relations 2011: PR primer for (social) networking

PR Conversations

Public relations 2011: issues, insights and ideas, edited by Craig Pearce (free e-report). Offering to supply information and contacts regarding the company, sector, community and so on. Social networking and adding value.

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From Online to Offline: Social Media Creates International Opportunities

Karen Freberg

I have been to New Zealand, but it’s been nearly 26 years since I was here the last time (was here as part of my first family international trip!). One of my very first papers was focusing on the personality traits for influencers, which was published back in 2011. Wellington is GORGEOUS! If you are not blogging right now, start.

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45+ Places to Find Communications and Public Relations Jobs

Sword and the Script

In early 2011, I published a blog post with “20 places to look for a PR job.” When I wrote that original post in 2011, the unemployment rate was 8.9%. Washington Networking Group: [link] Recruiters Specializing in PR and Marcom Here are a few of the recruiting shops focused on PR and communications. Paladin: [link] 26.

Publicity 103
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7 Rules for a New Era of Communications

PRSay

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. We need to educate ourselves and ask for feedback internally and externally.

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2010s: The decade defined by impact

Karen Freberg

2011 marked the moment I became Dr. Freberg 2.0 (Mom Great colleagues, students, community, school, and area. I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. I am proud to see these communities come together so well.