Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Social media is a great way to start doing this. Liked what you saw?

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

JANUARY 3, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 5 Tips To Avoid New Job Burnout January 3rd, 2011 Tweet It’s a new year, and perhaps you’re starting a new job. If you are, you have beaten the odds, and my hat is off to you!

Facebook 63

Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Why: Regardless of whether you believe in a higher power or not, it will should leave you thinking. Crossing cultures with coffee , from Basecamp. Why: I thought this was a very simple, direct question (if you listen to the podcast).

Measurement 40

Measurement Tourism Creativity Blogging 40

PR Conversations

MAY 1, 2017

At PRINZ, following the February 2011 quake, I initiated an informal support register that offered basic equipment, volunteer communicators, accommodation – anything that members were able to help with in the awful aftermath. My argument supports your points, that individuals need wider support.

Crisis 63

Crisis Crisis Management Leadership Training 63

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

How To 64

How To Twitter Facebook Writing 64

Waxing UnLyrical

DECEMBER 16, 2010

It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. That I get to put faces to names.

Social Media 89

Social Media Media Facebook Twitter 89

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? This means actually giving them what they’ll use in the article before it ever gets to the interview stage.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

DECEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? But sass, chutzpah and gumption? What a disappointment.

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). You can’t start a blog like ours unless the community wants it.

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

SEPTEMBER 27, 2010

– complete interview with ATTFPR. Get Shareaholic test Filed under Interviews , Social Media , Twitter | Tags: at&t fake pr , brandjacking , parody , roger | Comments (3) Site settings comment help? Mark as read Approve comment Outstanding interview Shonali! I imagine thats a tough battle for them to fight internally.

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

NOVEMBER 20, 2010

I saw Angela at PRSA’s 2010 International Conference, and suddenly realized I’d seen her presentation before. What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand? Sean: Angela Sinickas is a treasure trove of case studies. I have to remind myself to call her for research fodder.

Measurement 71

Measurement Conference Tourism Blogging 71

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. How and where can your consumer touch your brand? – and 14.9%

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

NOVEMBER 18, 2010

I look at it this way: if I had a life-threatening disease and my physician didn’t have the time to read the latest medical journal articles on the disease and instead had an intern collect a list of the 50 most-mentioned words in those articles to create a treatment program, I would probably die. Liked what you saw? These fine folk did: Jan.

Measurement 80

Measurement Publicity Analysis Tools 80

MaccaPR

MARCH 14, 2016

So our PR agency was delighted to host an event featuring former General Mills Chief Marketing Officer Mark Addicks (pictured above right), in partnership with the International Association of Business Communicators-Minnesota. Internally, everyone goes “yeah, our sales are up!”. And those Cheerios ads did that very well. “.

Brand 48

Brand Branding Advertising Advertising 48

Waxing UnLyrical

JANUARY 20, 2011

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Tunisia, Social Media And Change | Waxing UnLyrical -- Topsy.com says: January 20, 2011 at 3:42 pm [.] A Little Birdy Told Me…Week of 1/17/11 « PR in Pink says: January 21, 2011 at 9:59 am [.]

Social Media 60

Social Media Media Twitter Measurement 60

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. Today, a regional story can be seen by international audiences. One thing that I want to chime in on is the Mashable piece.

Facebook 106

Facebook Twitter Education Industry 106