Doctor Spin

MAY 30, 2023

Barnum who should be credited, it’s interesting to learn a bit more about the controversial legend—and better understand why the saying persists to this day. Barnum pioneered the art of press agentry, employing sensationalism and publicity stunts to generate interest and draw crowds to his shows. The power of a brand.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. Learn more: press release , blog post. Learn more: press release , blog post.

Industry 95

Industry Media Technology Employee 95

NewsWhip

FEBRUARY 19, 2021

Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

Reputation 88

Reputation Social Media Reddit Media 88

The Proactive Report

APRIL 12, 2018

In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. Brand Awareness.

Measurement 100

Measurement Analytics Google Social Media 100

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The resultant damage to brand equity and purchase intention for Burger King’s “crisis:” 30,000 new Twitter followers.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Marketwired

DECEMBER 9, 2015

The days of loading your press releases and other PR materials with keywords and backlinks so they rise to the top of Google search results are over. In 2011 Google launched Panda, a change in Google’s ranking algorithm that scores websites based on the quality of their content and their overall user experience.

SEO 60

SEO Pinterest Google Engineering 60

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Or me, the professional marketer? This is Part 1 of a two-post series.

Brand 70

Brand Branding Local Interviews 70

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Reputation Us

JANUARY 3, 2020

Your good name and the reputation of your brand is one of your most valuable assets as a business. In addition, 85 percent of responders said they feel positive about companies that are involved in their communities. The Reputation Institute, a reputation measurement and management services firm has published the study since 2011.

Reputation 60

Reputation Corporate Survey Employee 60

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis.

Leadership 188

Leadership Storytelling Viral Banking 188

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive. In our brand new report, we set out to highlight tactics that could help your brand thrive.

B2B 85

B2B Content Marketing Trends Marketing 85

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. Thanks to YOU for making think about this issue. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. It goes back to your comment about emotions and keeping yourself in check.

Crisis 71

Crisis Twitter Facebook Measurement 71

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. For most of 2020, b2b software has had about twice as much interest.

B2B 145

B2B Trends Video Course 145

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

PRSay

OCTOBER 8, 2021

But after graduating from Harvard, she took a job at Ogilvy, and was staffed to a new type of team they started: digital marketing. “I The founder and CEO of Zuckerberg Media talked about receiving a call from her brother, Mark, to help with digital marketing for his new venture, which was called The Facebook at the time.

Creativity 179

Creativity Facebook Technology Employee 179

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year? Nike scores with Kaepernick. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

OCTOBER 27, 2020

That gets to the heart of the Muck Rack value proposition: every product the company has brought to market has been of their own making and is a natural extension of the existing platform. The screenshot nearby is of the Muck Rack site in 2009 (via Wayback Machine ) and shows Kara Swisher tweeting a WSJ story about the new MySpace CEO.

Pitching 88

Pitching Media System Tools 88

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Source: Mushroom Networks ).

YouTube 54

YouTube Video Web SEO 54

Shift Communications

MARCH 5, 2015

Not much else has been said about the changes, and from a user perspective, you won’t see a huge difference right now. Google+ quickly went from interesting new toy with massive press coverage to a dusty social network that we always seem to be logged into but never really touch. What does this mean for PR pros and marketers?

Google 60

Google Infographics Advertising Advertising 60

ZudePR

DECEMBER 30, 2016

Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” And, if that’s the case, it’s good to be aware of what buttons people are pressing. Hot off the printed press. This is a different book about starting and running a business. Cialdini PH.D. 1995) £7.69.

Writing 84

Writing Google Meeting Airlines 84

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 193

Financial Reddit Advertising Advertising 193

Waxing UnLyrical

JULY 17, 2015

But what about #PRDiversity? As of 2011, the BLS reported that only 8.7 percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” Interestingly, the majority of the diversity-related feedback was about color, or the lack thereof. percent of African-American/Blacks, 7.3

Agency 40

Agency Report Training Leadership 40

Cision

JULY 14, 2015

The worlds of public relations and advertising have merged to form integrated marketing. As both industries continue to merge the amount of brands that are viewing advertisements as part of a larger public relations strategy are increasing with brands now realizing that the circulation of paid advertising is only circulation round one.

Advertising 120

Advertising Advertising Content Marketing Case Study 120

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52