Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The creative must be linked to the brand, the spot must trigger an emotional response from the audience and finally, it has to spark engagement, both online and at the water cooler. According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Polaris

NOVEMBER 20, 2014

In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Let me tell you about one such story.

Storytelling 199

Storytelling Reddit Video Creativity 199

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011.

Education 107

Education Course Nonprofit Resources 107

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

SEPTEMBER 15, 2020

Matt makes this list as the president of one of the largest PR/comms agencies alone. But, he’s also one of the most connected people I know (especially among the agency owner group). Kathryn has been the CEO of Tunheim Partners for 30 years–the longest run of any current agency head. She seems fantastic.

Agency 78

Agency Trends Social Media Local 78

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. GM and global CEO since the Agency’s founding that we needed a fresh voice to lead the U.S. I was just as passionate and optimistic about the Agency. I was even more determined to put the Agency on a positive trajectory. It’s amazing how survival has a way of tuning one’s senses.

Storytelling 60

Storytelling SEO Agency Leadership 60

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry.

Social Media 128

Social Media Agriculture Marketing Media 128

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. This is what I can see every time when I visit your great agency in Sofia. And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times.

Energy 52

Energy Groups Internal International 52

Waxing UnLyrical

OCTOBER 17, 2011

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Initiated by our brand team and creative agency Clemenger BBDO , we all worked together to develop a coordinated approach across all of our channels, including social media. Do you have any favorite campaigns from 2011?

Publicity 87

Publicity Banking YouTube Social Media 87

PR 20/20

APRIL 1, 2021

That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. That was the same year that IBM Watson won on Jeopardy! You can become a next-gen marketer.

Education 52

Education Marketing Conference Agriculture 52

The Hoffman Agency

OCTOBER 13, 2020

Anyway, I was so obsessed with the Ducks that when they lost the 2011 National Championship football game, I refused to go to school the next day. To be completely honest, I didn’t realize that I Love My Ducks (Return of the Quack) was a parody of Mark Morrison’s 1996 Return of the Mack until a few years ago … please don’t come for me, lol.

YouTube 36

YouTube Viral Video Social Media 36

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture.

Government 103

Government Education Print Ethics 103

Communications Conversations

MAY 18, 2015

When I first met Morgan Hay-Chapman (in I believe 2011) she was the president of the U of M MN PRSSA chapter (a big deal), president of the MN Daily (an even BIGGER deal), a full-time student (ho-hum), and I believe she had an internship, too (at space150, where she is currently employed–go figure).

Meeting 60

Meeting Local Industry Journalism 60

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Mark as read Approve comment Congratulations for a great post, very creative! Thanks for sharing! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

NOVEMBER 30, 2012

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

Social Media 111

Social Media Communications Healthcare Insurance 111

Waxing UnLyrical

JANUARY 3, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 5 Tips To Avoid New Job Burnout January 3rd, 2011 Tweet It’s a new year, and perhaps you’re starting a new job. If you are, you have beaten the odds, and my hat is off to you! Liked what you saw?

Facebook 63

Facebook Twitter Measurement Blogging 63

Tough Sledding

FEBRUARY 4, 2016

I suppose there’s a simple solution here, and it involves hiring a creative team to work alongside our digital marketing agency. But that niche today has 5 times the number of competitors it had in 2011, several of them with really deep pockets. These visuals aren’t terrible, but nor are they compelling.

Publicity 28

Publicity Construction Analysis Conference 28

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

JANUARY 11, 2012

So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. The very first tweetathon we held was on June 13, 2011. As a result, some terrifically creative and, at times, hilarious, things happened. Photo of me and my Blue Key courtesy Razoo.

Twitter 107

Twitter Analytics Community Facebook 107

Journalistics

JANUARY 24, 2016

This was the foundation that led Journalistics’ editorial strategy from 2009-2011. And yet in other roles, I was leading digital strategy and campaign execution on the agency side of the house for large, global brands. Image Credit: “the number 1” by Timothy Krause / Flickr Creative Commons).

Blogging 69

Blogging Strategy How To Writing 69

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. The idea of paying for posts is somehow intrinsically cheesy to me. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Then there’s the content explosion.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Journalistics

JANUARY 24, 2016

This was the foundation that led Journalistics’ editorial strategy from 2009-2011. And yet in other roles, I was leading digital strategy and campaign execution on the agency side of the house for large, global brands. Image Credit: “the number 1” by Timothy Krause / Flickr Creative Commons).

Blogging 40

Blogging Strategy How To Writing 40

Solo PR Pro

MAY 14, 2021

Her immersion into this world of creativity sparked her curiosity for what existed behind the camera lens. This eventually led to the launch of Kissing Lions Public Relations in 2011. A serendipitous moment: Naming the agency. Today, Kahshanna has been a brand marketing, communications and PR force for 10 years.

Meeting 105

Meeting Training Study Film 105

PR 20/20

FEBRUARY 6, 2020

In this narrative podcast, Buffer explores the history and approach of an agency that’s helped launch or expand some of the world’s most unexpected and iconic brands, like quip, Harry’s, SmileDirectClub, and Warby Parker. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

DECEMBER 8, 2015

It was a bunch of little decisions that led to 2011 and nearly going bankrupt. Q: How do you position your agency to make it competitive? Images: Steve Snodgrass , TheStoe , greeblie ( Creative Commons ). It ’ s been years of overcoming it. I decided on the former and here we are. A: I WILL NOT ANSWER THIS!

Content Marketing 120

Content Marketing Analytics Blogging Education 120

Konnect Agency

OCTOBER 18, 2019

Since the launch of Snapchat in 2011, ephemeral content has kept consumers coming back for more. Outside out of the necessary customer support activities, strategists should implement engagement tactics and share interactive creative to inspire action. Moreover, brands can select types of ads that directly relate to overarching goals.

Social Media 56

Social Media Marketing Media Trade Shows 56

Mark My Words

JULY 5, 2021

Furthermore, this visitor would assume, perhaps correctly, that it was the role of advertising agencies to inform, educate, and impart moral lessons on societies – anything other than sell goods. As Hermeti Balarin, partner at Mother London, put it: “Edgy creativity not only can, but does exist in this age of cancel culture.

Advertising 60

Advertising Advertising Film Creativity 60

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Digital Marketing Agency. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Part 1 of a 2-part Special Blog Post.

YouTube 54

YouTube Video Web SEO 54

Shift Communications

NOVEMBER 19, 2014

September 2011: Snapchat was released to the public. They were one of the earliest users of the platform, and they consistently come up with creative videos and images to engage fans. The post Snapchat 101: A Brand Primer appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Amanda Grinavich.

Brand 148

Brand Branding Sports B2B 148

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

NOVEMBER 1, 2010

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&#

Measurement 103

Measurement Education Facebook Course 103

ZudePR

JUNE 6, 2016

MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​. I had to carefully balance time building my platform online before the book launch with writing time, and both of those couldn’t infringe too heavily with client work for my consulting agency, Rock the Status Quo. It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114

Bad Pitch Blog

MAY 3, 2009

[a special cross-linkage with my Trendspotting: 2011 Blog ] I’m a guy who thinks “new media” and “old media” aren’t much different anymore. The guests were that happy-go-lucky chair of Saatchi and some woman CEO of a hotshot ad agency. Neither had a clue because, really, they didn’t possess a single creative bone in their bodies.

Advertising 41

Advertising Advertising Fashion Creativity 41

MaccaPR

MARCH 14, 2016

So our PR agency was delighted to host an event featuring former General Mills Chief Marketing Officer Mark Addicks (pictured above right), in partnership with the International Association of Business Communicators-Minnesota. “To My role as CMO was to inspire people and stimulate their thinking. What could happen next?

Brand 48

Brand Branding Advertising Advertising 48