Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture. In 2010, Courtney met her now business partner, Stephanie Abrams Cartin who shared the same insight and vision of a future in the field.

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

JANUARY 31, 2023

Meltwater to become a private company upon completion of the transaction.” the ‘Offeror’) is a newly incorporated private limited company incorporated and registered under the laws of the Netherlands acting as special purpose acquisition vehicle in connection with the Offer and will be indirectly majority owned by Altor and Marlin.”

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

NOVEMBER 9, 2020

government statistics showing newsroom employment dropping 29 percent since 2010; and. While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Shift Communications

SEPTEMBER 13, 2017

Many Silicon Valley and New York based startups like Venmo or Betterment have filled service gaps that were either traditionally owned by financial services companies or abandoned due to lack of vision or profits—with great success. Take small business lending, for example. Utilize the power of automated news monitoring.

Banking 79

Banking Financial Advertising Advertising 79

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. Measure is the dashboard and analytics. The publish tab is for your own news and content.

Software 117

Software Tools Publicity System 117

Buchanan PR

SEPTEMBER 19, 2022

In 2010, it became the first online news source to win a Pulitzer Prize for its coverage of the harrowing days confronting the medical team at a New Orleans hospital marooned during Hurricane Katrina (and it’s been made into a new mini-series called “Five Days at Memorial” just released on Apple+). Politico’s audience of 30.4

Journalism 52

Journalism Media Financial Local 52

Ethical Voices

MARCH 14, 2022

Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. I founded Kwittken in 2006, sold it in 2010 to MDC Partners, which is now Stagwell. I worked for multiple agencies over the years and eventually found my way back to New York. I worked for some great people there.

Ethics 52

Ethics Publicity Data Agency 52

Bad Pitch Blog

MARCH 19, 2010

Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. Off Target: Chris started pitching me in December of 2009. Not clicking for fear I''ll start getting bad pitches from Drapes Chalet.

Pitching 43

Pitching Blogging Customer Service Software 43

Mark My Words

OCTOBER 26, 2020

We already know that Harry and Meghan have founded a production company and signed a deal with Netflix to create new documentaries and feature films. I would imagine such a reality show would revolve around causes and charity work close to Harry and Meghan’s heart,” says Samir Hussein, a royal photographer who has snapped Harry since 2010.

Film 60

Film Newspapers Pitching Course 60

Sword and the Script

APRIL 10, 2018

The release was published on the company’s online newsroom without the paid distribution. In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. That same year, the publishing and events company UBM acquired the Content Marketing Institute for just $17.6

Engineering 72

Engineering Content Marketing Analysis B2B 72

Waxing UnLyrical

JULY 17, 2011

Client makes pitch, scores the home run , by Todd Defren. Why: a pretty smart way to use Instagram to pitch a story. I also think it’s probably easier for AOL mobile-execs to get TechCrunch’s attention since they’re sister companies, but it’s still a smart idea. Image: Teia 2010 via Flickr, CC 2.0.

Google 68

Google Mobile Pitching Instagram 68

Sword and the Script

NOVEMBER 5, 2019

Internal data such as survey responses, call center data or customer service email data according to a company representative. The company, which has billed itself as a search engine for broadcast , is now adding podcasts to the mix. Only two other companies that I’m aware of are currently able to measure earned media in this way.

Internal 64

Internal International Data Media 64

Bad Pitch Blog

FEBRUARY 1, 2010

The Bad Pitch Blog was contacted by an anonymous source who is calling out another arrogant brand – Ralph Lauren. You can''t dodge a reporter''s calls and emails after your company just released some really bad news and then expect the same reporter to drop everything the next time you have good news.

Brand 46

Brand Branding Fashion Media 46

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. This is very old – like circa 2010 old. Not a bad breakdown.

Interviews 104

Interviews Publicity Technology Social Media 104

Communications Conversations

DECEMBER 13, 2019

“While I had been following the Minnesota Public Relations Blog since close to the beginning, I started volunteering as a contributing editor in 2010 when Ryan and I were colleagues at Risdall McKinney Public Relations. The national press – O’Dwyer’s, PR Week, etc – remain intriguing, but seldom covered Mpls/St. .” job postings.

Blogging 78

Blogging Agency Community Local 78

Sword and the Script

FEBRUARY 11, 2017

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . The company says it’s 150 million users conducted two billion searches per month and have published 75 billion pins. The latter is a chance for both the company and publishers to monetize content. NZ, Passing Time 2010 ( Public Domain ) . Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

AUGUST 13, 2019

While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

JULY 18, 2012

JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. It could’ve been a tech company, it could’ve been a product company; but the one thing I was looking for is something that had a meaningful connection to people. Why did you first get involved in the food truck industry?

Writing 94

Writing Interviews Industry Pitching 94

PR Fuel

NOVEMBER 27, 2018

However, wouldn’t it be nice if your favorite company did this for you all the time rather than once a year? Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? Change the name and the company at least, or just have a flat form you send off?

Survey 45

Survey Company Customer Service Small Business 45

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

JUNE 7, 2011

when PRSA’s 2010 International Conference was held in DC last October. Derek Skaletsky , who works with the company (and who is also, coincidentally, the creator of Propz ), made this very clear in a recent blog post. I first came across the folks at Traackr. Traackr won’t give you an “influencer score.&#

System 90

System Twitter Facebook Examples 90

Sword and the Script

NOVEMBER 8, 2022

Two different companies in the PR technology space have launched indexes of their own. The list is determined by the company’s media monitoring tech and Kelp, a consulting firm Signal AI acquired in August and has turned into a corporate reputation service. An index is defined as “an indicator, sign, or measure of something.”

Corporate 78

Corporate Reputation Case Study Employee 78

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? Someone asked me the other day if I thought social interaction could replace F2F, and I said definitely not (this was in the context of pitching media), but I do think it can serve as a stepping stone, or even a bridge to further, IRL interaction.

Social Media 89

Social Media Media Facebook Twitter 89

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. This is where content marketing can play a huge role for your company, deepening relationships with your audience across the customer journey. Start by solving a problem. Where are we falling short?

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

ZudePR

JANUARY 26, 2016

” Dave, the PR: When I set up my company I did a lot of soul-searching. What was my company all about? Writing in 2010, Adrian nails it. Adrian, the designer: “Better to go after companies and institutions that need root-and-branch help. But have you ever read a PR company industry press release?

How To 65

How To Meeting Creativity Agency 65

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. In 2010, I got my chance to work in Food PR and I was hooked! I become a mini-expert on the journalist I’m pitching.

Pitching 228

Pitching Agency Social Media Creativity 228

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. How can this be? It’s all those posts that came before 2015.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. How can this be? It’s all those posts that came before 2015.

Blogging 40

Blogging Analytics Google Writing 40

Contently - Strategy

OCTOBER 1, 2018

In an article for Fast Company , Contently co-founder Shane Snow shares the hilarious yet horrifying story that reveals the problem with conventional wisdom. For example, in 2010, Google introduced SiteLinks, a new feature of its AdWords product that would allow marketers to append four additional links just below their search ads.

Marketing 111

Marketing Google Newspapers Print 111

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. Meets the organization’s goals Your project needs to fall in line with your organization’s goals. Environmental sustainability is one of the pillars of the University’s strategic plan. Perfect example of that. Glad thats over with.

Blogging 68

Blogging How To Print Facebook 68

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. “Racism is not a known side effect of any Sanofi medication,” from a major pharma company was a social media winner in its own right.). Starbucks walks the talk.

Fashion 255

Fashion Reputation Social Media Brand 255

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? When a company or organization issues news today, that news reaches a wider audience than just the press.

Facebook 106

Facebook Twitter Education Industry 106

MaccaPR

FEBRUARY 25, 2015

You spent 13 years covering business at the San Diego Union-Tribune before joining the Star Tribune in 2010. Um, companies that shower us with 10 press releases a week – that is not helpful. Because we are not going to write 10 stories a week about even the biggest companies in the state.". It’s definitely a big change.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Sword and the Script

FEBRUARY 4, 2020

According to ZDNet, the TVEyes monitoring system was down for at least two days and Mr. Ives said the company was working on recovery and had no plans to pay the ransom. Mr. Ives also told Alfred Ng , a reporter for CNET , “that it had just restored its servers using company backups.” 2) Will the shuttering of Jumpshot affect PR tech?

Software 104

Software Analysis Data Tools 104

Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. But what about #PRDiversity? PR agencies aren’t above reproach, either.

Agency 40

Agency Report Training Leadership 40