Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. He’s subsequently gone on to found and lead Brilliant Noise, a marketing agency that works for brands including adidas, Diageo, EDF Energy, Jaguar Land Rover, Tata Communications and Universal Pictures.

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Web Energy Reputation Community 68

Karen Freberg

JUNE 6, 2022

I was able to spend the weekend in West Virginia at the Integrate conference, one that I have been going to pretty much every year since 2010 (!!!). NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event. Best Wishes,

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Conference Construction Travel Meeting 72

Deirdre Breakenridge

FEBRUARY 2, 2015

A Guest Post by Jeremy Miller, President, Sticky Branding. The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. During the call Gini asked me, “If you were to do it again, would you grow your social media community on LinkedIn?”.

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YouTube Groups LinkedIn Social Media 150

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. by Mark Weiner & Cision “…when companies and brands increase their level of PR spending, there is no observable point of diminishing return.

Technology 122

Technology Publicity Software Print 122

NewsWhip

FEBRUARY 19, 2021

Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

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Reputation Social Media Reddit Media 88

Sword and the Script

SEPTEMBER 19, 2022

“Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. Other interesting statistics: Social PR. “PR

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

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Tools Pinterest Marketing Media 60

Solo PR Pro

SEPTEMBER 28, 2022

It was a brand-new component of my career,” she explains. In Alaska, she learned a lot about communicating with, and telling the stories of, different cultures. In Alaska, she learned a lot about communicating with, and telling the stories of, different cultures. Senator from Oregon who had a successful political campaign. “It

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Meeting Nonprofit Groups Advertising 52

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. That seems to be the driving philosophy behind this new startup in the PR software market – and the backdrop for this new PR Tech Briefing.

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Software Media Relations Pitching Media 85

Deirdre Breakenridge

NOVEMBER 8, 2015

That was a real success in the college community. – develop Kickstarter Reward content that would not only incent people to donate, but would also represent the brand and tone of the film. As a professional marketer in her full-time career, Lea-Ann ran the entire marketing effort. That article was posted on Oct.

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Film Social Media Video Writing 150

Polaris

MARCH 6, 2015

A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. Then in 2010, he co-founded Contently to help brands produce audience building content. Marketing' He joined tech-themed networking groups, meeting founders and inventors of world-changing companies.

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Airlines Viral Sports Ethics 100

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. User Expectations.

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Video Instagram YouTube Creativity 58

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In 2021 it went on a $100 million buying spree: In June, it made a $24.5

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Software Case Study Technology Tools 78

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. crickets*??.

Video 52

Video Instagram YouTube Creativity 52

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. And I’m chair of the agency today.

Ethics 52

Ethics Publicity Data Agency 52

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

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Tools Marketing Nonprofit Mobile 99

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Offer pro bono services to a non-profit organisation in your community.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

MAY 15, 2015

Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)? So what does this mean for brands and agencies? Let’s start with the obvious – Facebook isn’t going anywhere and your related marketing efforts probably aren’t going anywhere either. photo credit: Namaste Flickr!

Hotels 60

Hotels Facebook Web Journalism 60

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing.

Engineering 22

Engineering Education Retail YouTube 22

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!)

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Measurement Tourism Community Social Media 58

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? It is difficult and expensive to attribute financial value to these areas.

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Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. As soon as I did my credibility would be shot.

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Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. TaJinYo, formed in May, harassed Tablo’s family and ex-girlfriend , and contacted Tablo himself with death threats. .&#

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. I can go into other examples, but… you get the point.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

DECEMBER 19, 2010

Delegating email with Gmail , from Duct Tape Marketing. The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? This could come in handy. Wanna Subscribe?

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

FEBRUARY 16, 2011

Again, long story short, even though SGJ has dramatically reduced its marketing spend over the last few years, it has seen revenue rise equally dramatically. They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. They’re not just telling their own stories well.

Publicity 107

Publicity Media Case Study Nonprofit 107

Waxing UnLyrical

SEPTEMBER 30, 2010

Great point about personal branding. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. I personally think vlogging is really great for personal branding. Id definitely recommend watching a few of the other vloggers vids. Also, have you heard of YouTube Live?

YouTube 54

YouTube Video Measurement Print 54

Sword and the Script

NOVEMBER 8, 2022

For example, in finance, the Dow Jones Industrial Average is an indicator of how well the stock market is performing over a given period of time. I tend to think of media monitoring as a saturated market, but he had a good narrative, that gave me a bit to think about. An index is defined as “an indicator, sign, or measure of something.”

Corporate 78

Corporate Reputation Case Study Employee 78

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Cision spins off Outmarket , which had previously been the Vocus marketing Suite.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: anthony kelly via Flickr , Creative Commons Here you go. And once you’ve made your bed, be prepared to lie in it. Wanna Subscribe?

SEO 42

SEO Measurement Blogging Facebook 42

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand.

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Crisis Management Crisis Financial Reputation 62

Konnect Agency

OCTOBER 18, 2019

Just as traditional publishing advanced decades ago, the digital marketing world is following a similar trajectory of rapid evolution. Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Take Instagram for example. Engagement. Engagement.

Social Media 56

Social Media Marketing Media Trade Shows 56

Karen Freberg

OCTOBER 10, 2020

In the 2010’s, we then had Olivia in “Scandal” for handling crises and work in reputation management. We create content for ourselves for our own personal brand to get opportunities. We are the voices behind the brands on social. branding front and center. Wouldn’t she be on all platforms?

Social Media 114

Social Media Media Fashion Agency 114

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

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Fashion Reputation Social Media Brand 255

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

Measurement 80

Measurement Publicity Analysis Tools 80

Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. So how can small business owners market themselves to make the most of this shopping holiday? Hand Out Product Samples.

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Small Business Marketing Local Nonprofit 40

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How and where can your consumer touch your brand? That’s what we do.&#

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Travel Case Study Creativity Advertising 79