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Gen Z Marketing

Ronn Torossian

Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. That study specifically focused on generation Z, people born between 1996 and 2010. The post Gen Z Marketing appeared first on.

Marketing 195
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Creating Successful Personal Care Brand Marketing Campaigns

5W PR

Many years ago, one of the currently most successful personal care brands, Old Spice, faced the problem of not appealing to a younger audience. Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience.

Brand 88
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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196
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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

In the UK others speculate that businesses will “trade down” to PR by cutting more expensive marketing programs. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. What the data shows about marketing in a recession. Where does PR fit in?

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Understanding the public relations market in Africa

Wadds Inc.

Iretomiwa Akintunde-Johnson and Blossom Deji-Folutile 20 million Africans have migrated from the continent since 2010 according to the Africa Center for Strategic Studies. 11 million have headed for Europe, five million to the Middle East and three million to North America.

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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said.

Crisis 164