PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. Organic reach on social media was also still possible for brands. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets. Yet, in reflection, so much has changed.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. However, many of their colleagues from traditional media have been even slower.

Newspapers 59

Newspapers Print Media Social Media 59

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Other interesting statistics: Social PR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. This is reflective of a traditional view of public relations.

Interviews 99

Interviews Publicity Technology Social Media 99

Deirdre Breakenridge

FEBRUARY 2, 2015

Some might chalk up their success to their early adoption of blogging and social media. During the call Gini asked me, “If you were to do it again, would you grow your social media community on LinkedIn?”. The advent of the Internet and social media created the conditions for countless people to be heard.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Communications Conversations

SEPTEMBER 12, 2017

” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. It’s been used in countless agency pitches. And, it’s been used (to death) in signage by retailers, restaurants and media. This is what Twitter was like from about 2007-2010. “Join the conversation.”

Retail 0

Retail Social Media Customer Service Twitter 0

Sword and the Script

APRIL 18, 2017

See these related posts: PR, Social Media and the Imperative of Content Marketing [UML]. We saw it in the rise of social media , where authenticity reigned and rejected commercialization. For example, a 2010 survey of 966 PR professionals I led for my then employer, PR software maker Vocus, drew similar conclusions.

Publicity 118

Publicity Marketing Content Marketing Software 118

Waxing UnLyrical

APRIL 11, 2011

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. If you read the news or popular blogs, you get a lot of numbers thrown at you. It’s simple math.

Social Media 85

Social Media How To Mobile Media 85

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. The software offers you a choice in tone too.

Software 85

Software Media Relations Pitching Media 85

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. He’s subsequently gone on to found and lead Brilliant Noise, a marketing agency that works for brands including adidas, Diageo, EDF Energy, Jaguar Land Rover, Tata Communications and Universal Pictures. Please join us at 630pm, BST.

Web 68

Web Energy Reputation Community 68

Deirdre Breakenridge

APRIL 13, 2015

But most PR agencies and in-house teams are standing around with their hands very firmly in their pockets. Sally Falkow is the President and co-developer of PRESSfeed, the socially-integrated digital news hub and the author of SMART News: how to create branded content that gets found in search and shared on social media.

Video 150

Video Trends Radio Newspapers 150

Shift Communications

MAY 11, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). cta] The post State of Social Q1 2017: Snapchat Reveals Little, Saturated Already? User Growth. Christopher S. Vice President, Marketing Technology.

Advertising 97

Advertising Advertising Facebook Social Media 97

Cision

APRIL 19, 2016

In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA.

Ethics 120

Ethics Consumer Leadership Groups 120

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

5W PR

AUGUST 1, 2019

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. Some are better than others, but this topic is easily the most emotionally charged discussion within the PR industry.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Communications Conversations

DECEMBER 13, 2019

He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) The MN PR Blog was the de facto gathering space for PR folks across the state.

Blogging 78

Blogging Agency Community Local 78

Critical Mention

OCTOBER 27, 2018

Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What’s your day-to-day like as the Founder & CEO of [L]earned media?

Interviews 79

Interviews Media Content Marketing Facebook 79

Cision

MAY 26, 2017

I’m naturally a more reserved person, but corporate America and agency life can both be cut throat. If they just posted something awesome on social media, like receiving a prestigious reward, we are one of the first to congratulate them! How do you help brands create communication that inspires action?

Analytics 227

Analytics Measurement Pitching Travel 227

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. In other words, the more a brand invests in earned media, the more sales PR generates.” >>> Looking for an agency partner with the content chops to build a sound strategy and execute?

Technology 123

Technology Publicity Software Print 123

Bianchi Biz Blog

NOVEMBER 9, 2020

Consider that: The number of bona fide independent media outlets is declining – in the U.S. the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Cision

MAY 21, 2015

Unfortunately it didn’t shed any light on his/her disposition, something that now, after several negative experiences , weighs very heavily on my decision to invite someone on a media FAM. If there’s an expectation for real-time social media updates, that should be factored in, too. Press Trips & FAMs. Practice slow PR.

Hotels 120

Hotels Tourism Travel Pinterest 120

5W PR

JULY 6, 2019

One day, you might be the world’s favorite shampoo brand, the next it seems the whole of social media is accusing you of accelerating male pattern baldness. Then, in 2010, Old Spice launched an aggressive television and social media campaign featuring former NFL player Isiah Mustafa to huge success.

Television 60

Television Travel Consumer Brand 60

5W PR

JULY 27, 2020

Gamification peaked in 2010, then went on a steady decline for several years. They added points, leaderboards, and badges to software, and gamification became more popular than ever. Remember the popularity of Mozilla badges or games like Farmville in the early 2000s?

Exercises 97

Exercises Software Employee Training 97

Konnect Agency

APRIL 16, 2020

Instagram was introduced in 2010 and gave birth to the modern-day influencer. Content, whether from the brand or from creators, needs to be the driving force and requires a sound digital strategy including social media, website, e-mail, advertising, etc. The post The Speed of Change appeared first on Konnect Agency.

Instagram 40

Instagram Facebook Advertising Advertising 40

Prohibition

MARCH 11, 2021

And so draws to a close the most perfect month that we’ve experienced since 2010 – calendar-ically speaking. It’s been a whirlwind 28 days here at Prohibition, with a whopping six new clients joining us, countless campaigns being planned in the pipeline and a brand-new recruitment drive launching!

Transportation 62

Transportation Video Creativity Training 62

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. I got up and asked them, “if that’s the case, why do we need PR agencies?”

Community 82

Community Publicity Web Social Media 82

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

The Hoffman Agency

OCTOBER 13, 2020

HA-WA Account Executive Kiana Cacchione explains how the I Love My Ducks YouTube video changed the trajectory of her life: The year was 2010 and my Abercrombie and Fitch-wearing 8th grade self was absolutely thriving.

YouTube 36

YouTube Viral Video Social Media 36

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. Why: On September 10th Jeff Cann , Manager of Strategic Agencies for Marketwired , joined us. Happy Monday! We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. measurePR chat with Jeff Cann.

Measurement 86

Measurement Case Study Twitter Google 86

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? How valuable was that time spent listening?

Publicity 87

Publicity Banking YouTube Social Media 87

5W PR

OCTOBER 22, 2018

The past two decades have seen a world of change in the public relations industry, not least due to the pivotal role social media has come to play in the way firm’s connect with their customer base. Duration: February 2010-end 2010. Here are five world-changing campaigns you might have forgotten about: The Heart Truth.

Engineering 22

Engineering Education Retail YouTube 22

Sword and the Script

FEBRUARY 11, 2017

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. Is your PR agency bring creative ideas to the table? If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

Communications Conversations

MAY 15, 2015

Today’s guest post comes from a good friend of mine, Tony Saucier , director of social media at Life Time Fitness. Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)? So what does this mean for brands and agencies?

Hotels 60

Hotels Facebook Web Journalism 60

Karen Freberg

OCTOBER 10, 2020

In the 2010’s, we then had Olivia in “Scandal” for handling crises and work in reputation management. Now, as we enter a new decade with a new show that will paint a picture of what social media professionals really do in their work. We are the voices behind the brands on social.

Social Media 114

Social Media Media Fashion Agency 114

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. A few important qualifiers here: 1.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Liked what you saw?

Publicity 86

Publicity Creativity Measurement Twitter 86

Sword and the Script

NOVEMBER 5, 2019

Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. It compares email data with social media data for Coca-Cola. “It’s is billed as the “social media management division” of Cision in the announcement.

Internal 63

Internal International Data Media 63