Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

Measurement 133

Measurement Social Media Blogging Mobile 133

Stephen Waddington

FEBRUARY 19, 2020

I’ve been asked to help a startup recruit a PR agency partner. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. We’d like an agency to recommend the budget that we need to invest to meet our objectives. We want a pro-active, can do agency. Here’s the brief.

Pitching 102

Pitching Instagram Agency YouTube 102

PRSay

JUNE 9, 2021

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

Crisis 164

Crisis Ethics Publicity Marketing 164

Ishmael's Corner

APRIL 14, 2019

We’ve been touting the virtues of SEO in PR strategies since 2010. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update.

SEO 113

SEO Industry Storytelling Google 113

PRSay

JULY 1, 2020

As more companies require agencies to present a Barcelona Principles-compliant measurement framework when they bid for contracts, implementation is a hot topic. Shalon Roth is co-author of the book “How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable” (Routledge 2019). Photo credit: macrovector.

Measurement 170

Measurement Communications Banking Survey 170

5W PR

AUGUST 10, 2021

The ad was launched before the Super Bowl in 2010, right around the time that other personal care brands such as Dove were also debuting their own ads. The post Creating Successful Personal Care Brand Marketing Campaigns appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 88

Brand Branding Marketing Viral 88

Sword and the Script

SEPTEMBER 19, 2022

There’s one little hiccup with that task: “More than half of PR pros say their top challenge is getting responses from journalists, with agencies (59%) more challenged than brands (43%).”. In-house vs. agency. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). Other interesting statistics: Social PR.

Survey 81

Survey Corporate Communications Financial 81

PR 20/20

SEPTEMBER 25, 2014

A movement is rising in businesses and agencies across the country and around the world. It can be seen in the exponential growth of HubSpot’s ( @HubSpot ) annual conference, with attendance nearly doubling every year since 2010.

Conference 72

Conference Technology Agency Industry 72

Sword and the Script

FEBRUARY 2, 2022

In 2010, Vocus acquired the Help a Reporter. In a separate press release, Cison appealed to large PR firms by creating what the company is calling its Agency Relations Team or ART. We’ll see how it lands since many big agencies operate as a collection of independent businesses based in separate cities. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

5W PR

AUGUST 29, 2018

The credit reporting agency fell victim to hackers that accessed sensitive information belonging to nearly half the population of the United States. We all remember the 2010 BP oil spill. The post Fundamental PR Lessons from Last Year’s Big PR Messes appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Crisis 88

Crisis Data Consumer Agency 88

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. Allison Schroeder, APR, is owner of Pomme Communications , an award-winning Cincinnati-based agency specializing in strategic media relations, special-event promotion and personal branding. Yet, in reflection, so much has changed. I’d love to hear your thoughts.

Trends 133

Trends Nonprofit Consumer Newspapers 133

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. Kwittken says PRophet has 500 users on the platform today.

Software 85

Software Media Relations Pitching Media 85

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. He’s subsequently gone on to found and lead Brilliant Noise, a marketing agency that works for brands including adidas, Diageo, EDF Energy, Jaguar Land Rover, Tata Communications and Universal Pictures. Please join us at 630pm, BST.

Web 68

Web Energy Reputation Community 68

Deirdre Breakenridge

APRIL 13, 2015

But most PR agencies and in-house teams are standing around with their hands very firmly in their pockets. Her research project on Media Trends and Online Newsrooms is conducted under the auspices of SNCR and has been done annually since 2010. Or before you know it, someone savvier will have scooped it up and it’ll be gone. News video.

Video 150

Video Trends Radio Newspapers 150

Stephen Waddington

JUNE 12, 2018

Members include public relations agencies, leading not for profits, governments, and global corporations. Developing an integrated approach to measurement You spearheaded the creation of the Barcelona Principles in 2010 with Bagnall, Rockland and McNamara, among others.

Measurement 75

Measurement Government Education Conference 75

Sword and the Script

APRIL 18, 2017

For example, a 2010 survey of 966 PR professionals I led for my then employer, PR software maker Vocus, drew similar conclusions. Is your agency bringing strategic insights to the table? As I’m prone to say, PR is the best-kept secret in effective content marketing. Give our services a try. Talk to Us!

Publicity 118

Publicity Marketing Content Marketing Software 118

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Part of the founders’ strategy was to publish business book s under the company’s name, culminating in co-founder Jason Fried’s 2010 best seller ReWork.

Brand 196

Brand Branding Reddit B2B 196

5W PR

AUGUST 1, 2019

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. Some are better than others, but this topic is easily the most emotionally charged discussion within the PR industry.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Communications Conversations

SEPTEMBER 12, 2017

It’s been used in countless agency pitches. This is what Twitter was like from about 2007-2010. “Join the conversation.” ” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. It’s been used in marketing campaigns. And, as of Sept. You share ideas. In real time.

Retail 0

Retail Social Media Customer Service Twitter 0

Communications Conversations

DECEMBER 13, 2019

He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) The MN PR Blog was the de facto gathering space for PR folks across the state.

Blogging 78

Blogging Agency Community Local 78

Cision

MAY 26, 2017

I’m naturally a more reserved person, but corporate America and agency life can both be cut throat. She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. How do you help brands create communication that inspires action?

Analytics 227

Analytics Measurement Pitching Travel 227

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. >>> Looking for an agency partner with the content chops to build a sound strategy and execute? In an interview with PRWeek, the company likened it to a CRM for PR. Give our services a try.

Technology 122

Technology Publicity Software Print 122

5W PR

JULY 27, 2020

Gamification peaked in 2010, then went on a steady decline for several years. They added points, leaderboards, and badges to software, and gamification became more popular than ever. Remember the popularity of Mozilla badges or games like Farmville in the early 2000s?

Exercises 97

Exercises Software Employee Training 97

Deirdre Breakenridge

FEBRUARY 2, 2015

I launched my group in May 2010, and with the help of my members we have grown the group into a vibrant and engaged community. She says, “Spin Sucks is one of the top three PR blogs in the world, and it has afforded us the ability to compete with the largest agencies in the world.”. My answer was, “No.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Cision

AUGUST 9, 2016

But weeks after that I thought about giving up all I had built since 2010. Now, this isn ’ t all brands or agencies. I know plenty of influencers, including myself at one point, who wrestle with whether they should take a “ real job ” because the money isn ’ t or wasn ’ t there. I had turned 30. I was craving stability. Some get it.

Sports 0

Sports Travel Brand Branding 0

Cision

APRIL 19, 2016

Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA. For years, I’ve talked with my colleagues around the country about how, as agency owners, we needed to be thinking in terms of transitioning or selling our businesses.

Ethics 120

Ethics Consumer Leadership Groups 120

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. A case demonstrating that mindset was the 2010 meeting of the International Press Institute in Bratislava, Slovakia.

Newspapers 59

Newspapers Print Media Social Media 59

Bianchi Biz Blog

NOVEMBER 16, 2020

I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. I graduated from Michigan State in 2010 after transferring from Delta College, a community college in Saginaw. Describe the craziest or most fun story you have written.

Automotive 92

Automotive Meeting Report Media 92

Shift Communications

MAY 11, 2017

Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Advertising 97

Advertising Advertising Facebook Social Media 97

Stephen Waddington

MAY 23, 2017

According to AMEC use of AVEs has fallen from 80% in 2010, to 18% this year. An agency survey by the PRCA published in February reported that 35% of respondents were still using AVE. .” It’s a bold move but I fear that it will stigmatise up to a third of the CIPR’s membership. Here’s the issue.

Measurement 110

Measurement Education Data Survey 110

Ethical Voices

MARCH 14, 2022

I spent the last 30+ plus years, mostly in agency PR. I worked for multiple agencies over the years and eventually found my way back to New York. Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. And I’m chair of the agency today.

Ethics 52

Ethics Publicity Data Agency 52

Prohibition

MARCH 11, 2021

And so draws to a close the most perfect month that we’ve experienced since 2010 – calendar-ically speaking. It’s been a whirlwind 28 days here at Prohibition, with a whopping six new clients joining us, countless campaigns being planned in the pipeline and a brand-new recruitment drive launching!

Transportation 62

Transportation Video Creativity Training 62

The Resolution Blog

JUNE 25, 2015

Splendid Communications worked with Smirnoff on a fantastic PR campaign called 'Smirnoff Nightlife Exchange' from 2010 to 2012. Her work led the agency to grow net revenue by more than 80 per cent. Have you ever wondered whether that big PR campaign you worked on made people take action? Go to Google Trends and find out!

Google 120

Google Analytics SEO Comparison 120

Melissa Agnes

OCTOBER 16, 2014

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. I have done a ton of media work as I am the Public Information Officer as well for our agency. “Services Credentials Issued in California 2006-2007 to 2010-2011″ (PDF).

Education 270

Education Government Policies Wikipedia 270

Critical Mention

OCTOBER 27, 2018

Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. Q: You have a very interesting backstory–from licensing your startup to Budweiser to founding your own marketing agency. Sam Zises is the Founder and CEO of [L]earned Media , a leading creative marketing agency based in NYC.

Interviews 79

Interviews Media Content Marketing Facebook 79

NewsWhip

FEBRUARY 19, 2021

Imagine explaining trying to explain that to a time traveller from 2010. Through work with early adopters at various agencies and brands, we’ve picked up some perspectives that I hope will help those who are building the frameworks to do these things. No More Heroes Any More. understand .

Reputation 88

Reputation Social Media Reddit Media 88