Deirdre Breakenridge

FEBRUARY 2, 2015

Some might chalk up their success to their early adoption of blogging and social media. During the call Gini asked me, “If you were to do it again, would you grow your social media community on LinkedIn?”. The advent of the Internet and social media created the conditions for countless people to be heard.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. This is a pretty big moment. Like I said, Ryan started the blog in 2003.

Blogging 78

Blogging Agency Community Local 78

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 82

Survey Corporate Communications Financial 82

Sword and the Script

APRIL 18, 2017

See these related posts: PR, Social Media and the Imperative of Content Marketing [UML]. We saw it in the rise of social media , where authenticity reigned and rejected commercialization. These ideas are not new, but it has taken an inordinate amount of time for the PR community to come to the same realization.

Publicity 118

Publicity Marketing Content Marketing Software 118

Shift Communications

MAY 11, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). cta] The post State of Social Q1 2017: Snapchat Reveals Little, Saturated Already? User Growth. Christopher S. Vice President, Marketing Technology.

Advertising 97

Advertising Advertising Facebook Social Media 97

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. The software offers you a choice in tone too.

Software 86

Software Media Relations Pitching Media 86

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. In other words, the more a brand invests in earned media, the more sales PR generates.” >>> Looking for an agency partner with the content chops to build a sound strategy and execute?

Technology 125

Technology Publicity Software Print 125

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Why: On September 10th Jeff Cann , Manager of Strategic Agencies for Marketwired , joined us.

Measurement 86

Measurement Case Study Twitter Google 86

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Communications Conversations

MAY 15, 2015

Today’s guest post comes from a good friend of mine, Tony Saucier , director of social media at Life Time Fitness. Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)? So what does this mean for brands and agencies? photo credit: Namaste Flickr!

Hotels 60

Hotels Facebook Web Journalism 60

5W PR

OCTOBER 22, 2018

The past two decades have seen a world of change in the public relations industry, not least due to the pivotal role social media has come to play in the way firm’s connect with their customer base. Duration: February 2010-end 2010. Here are five world-changing campaigns you might have forgotten about: The Heart Truth.

Engineering 22

Engineering Education Retail YouTube 22

Sword and the Script

FEBRUARY 11, 2017

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. Is your PR agency bring creative ideas to the table? If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. A few important qualifiers here: 1.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Liked what you saw?

Publicity 86

Publicity Creativity Measurement Twitter 86

Communications Conversations

MARCH 10, 2016

I started out post-college with an internship at MOA focused heavily on media relations with sprinklings of social media work here and there. At OLSON I was split 50/50 between media relations and social, eventually focusing fully on social. You cut your teeth in the industry at OLSON. The entrepreneur part?

Creativity 60

Creativity Meeting Community Media Relations 60

Waxing UnLyrical

FEBRUARY 16, 2011

Second: social media is a jeweler’s best friend. And what people like Dan and SGJ are doing is using social to break the mold of traditional PR and take it several steps further. They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them.

Publicity 107

Publicity Media Case Study Nonprofit 107

Karen Freberg

OCTOBER 10, 2020

In the 2010’s, we then had Olivia in “Scandal” for handling crises and work in reputation management. Now, as we enter a new decade with a new show that will paint a picture of what social media professionals really do in their work. We are the voices behind the brands on social.

Social Media 114

Social Media Media Fashion Agency 114

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. We’ll pick up where we left off last week, discussing social media ROI. Thanks so much for stopping by WUL! Regardless, thanks for visiting! Liked what you saw?

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Knowing social media.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

FEBRUARY 5, 2011

He asked 100 consumers who watched the 2010 Super Bowl to recall details from as many of the commercials as they could. Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Few could accurately recall details of the commercials. Liked what you saw?

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

JANUARY 3, 2011

Second, you will burn out sooner rather than later (burnout almost always happens in agencies, that’s why people leave) and you may even start being resentful of the work/hours you’re putting in. Don’t let your social media activity die. Which will be rather sad. Maximizing opportunities v. Liked what you saw?

Facebook 63

Facebook Twitter Measurement Blogging 63

Konnect Agency

OCTOBER 18, 2019

Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. What fuels social media growth?

Social Media 56

Social Media Marketing Media Trade Shows 56

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? One of the most high profile WOM agencies globally is an outfit called 1000heads.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? The advent of digital and social media has made this challenge far more complex and vital than ever before.

Measurement 103

Measurement Education Facebook Course 103

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Noooo… I’m no guru.

Wireless 74

Wireless Twitter Writing Measurement 74

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. 4: ReWork: Change The Way You Work Forever by Jason Fried and David Heinemeier Hansson (2010) £9.59. Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” Mark as read Approve comment From an agency perspective i think one of the worst pitch mistakes is taking longer than your allotted time. And that was it. That was supposed to be the story. So what’s new about you ?

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

JANUARY 20, 2011

The Jasmine Revolution has, as we have now come to expect, triggered yet more discussion on how important social media is or can be in bringing about political change. There’s no doubt social media played its part. But social media is not a catalyst for change. It is just a facilitator.

Social Media 60

Social Media Media Twitter Measurement 60

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? By no means do I think media relations has gone by the wayside. Most PR pros (and firms).

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

NOVEMBER 29, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Democracy of Metallica November 29th, 2010 Tweet Guest post by Narciso Tovar Play that funky music I’ve said it before, but I’m gonna say it again: I’m a bit of a music freak.

Film 70

Film Measurement Leadership Twitter 70

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. If you are a customer that uses earned media attribution, I’d very much like to hear from you to help separate fact from fiction. I aim to publish it on the first Tuesday of every month.

Software 103

Software Analysis Data Tools 103

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52