When Brand Narratives Go Negative – And How to Know If an Exclusionary Strategy Is Right for Your Business
Shift Communications
JANUARY 25, 2023
It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community. A more practical option is to take a performance communications lens and run hyper-personalized campaigns.
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