Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 78

Engineering Automotive Agriculture Media 78

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip.

B2B 79

B2B Media eBook Interviews 79

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. In my role today, the most fun stories I get to write come from test-driving trucks. You can follow Cristina on social media here: Twitter.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Shift Communications

MARCH 3, 2016

SHIFT: So many people write annual “how to survive SXSW” posts which are really just long lists of where to eat in Austin. cta] The post SHIFTxSW: Interview with Hugh Forrest, Director of SXSW Interactive appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Julie Frey. Account Manager.

Interviews 60

Interviews Conference Creativity Community 60

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

DECEMBER 12, 2016

Social media leverage and a keen understanding of your audience are vital to standing out in the marketplace. In this interview, Jamilah discusses the most gratifying moments of the communications field, how members of the media can shape important conversations, and strategies to approach breaking news in an honest and insightful manner.

Social Media 120

Social Media Twitter Strategy Interviews 120

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. What constitutes a successful media strategy? What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

Waxing UnLyrical

JUNE 14, 2018

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. Think of the cost of gas traveling for interviews, new work clothes and printing costs.

Print 71

Print Resources Technology Interviews 71

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

DECEMBER 13, 2019

I mean, I started this blog in 2008 and I got sideways looks. Ryan posted interviews with key PR leaders. Years later he came to work with us at Risdall to help build the social media and content function. I remember being impressed by Ryan’s enthusiasm for the then new media format. And, he was prolific.

Blogging 78

Blogging Agency Community Local 78

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. But what is the primary reason for your change of heart?

Reputation 52

Reputation Social Media Internal International 52

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. Mine Social Media for Public Health Trends.

Conference 80

Conference Healthcare Marketing Crisis 80

Norton's Notes

OCTOBER 17, 2014

Author of “500 beers” and British Guild of Beer writers’ writer of the year in 2008. Zak Avery writes about everything Beer related, opinion pieces to beer related events and everything in between. Digital-Football is all about the role of sport in the world of social media. They look amazing nice work.

Blogging 77

Blogging YouTube Writing Fashion 77

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. What is your favourite occupation in PR? Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

DECEMBER 17, 2012

However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). I was so excited when it arrived, that I immediately started thumbing through it. And, ideally, start to do it better and better.

Video 79

Video SEO Skype B2C 79

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. The study, an annual affair every year since 2008, was published this past August.

Social Media 117

Social Media Study Blogging Company 117

Communications Conversations

AUGUST 1, 2019

Not only is Ryan a leading-edge social media marketer (and future pop star–have you seen his Facebook videos this past week? :), he’s also–and more importantly–one of the nicest and most engaging people you’re ever going to meet. So, maybe I should stop chit-chatting so we can meet this Social Media Rock Star!

Social Media 60

Social Media Media Video Meeting 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. New Media New Tools New Audiences. You own a business and want to increase sales. “How?

Communications 81

Communications How To Blogging Content Marketing 81

PRSay

JANUARY 4, 2021

Two high-profile events in 2008 illustrated Rubenstein’s influence and media savvy. When the New York Philharmonic made its historic visit to North Korea , Rubenstein arranged all media-related aspects of the trip — including the creation of a cable infrastructure across Pyongyang to broadcast the tour.

Newspapers 94

Newspapers Ethics Conference Agency 94

PRSay

JULY 31, 2019

After covering nine presidents and breaking the Watergate story with Carl Bernstein in the early 1970s, he has ample advice for working with the media, including his thoughts on “no comment,” pitching reporters and building trust. You have to start with the reality that lots of people distrust the media. Well, that’s not good.

Journalism 120

Journalism Conference Internal International 120

Waxing UnLyrical

OCTOBER 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Color Clash: Pink or Purple? Mark as read Approve comment Shonali, I love you even more for writing this post. :) When I lived in Orlando, one of my pro bono clients was the local domestic violence shelter.

Twitter 99

Twitter Measurement Facebook Blogging 99

Flatiron Communications

JANUARY 12, 2017

Yet, looking back at my 1000+ posts, I found myself repeatedly coming back to several themes: How media fragmentation has diluted the influence of quality news organizations, and with it, the loss of their historic role as checks to power and exposers of wrongdoing for the public good. It prefers live TV interviews (vs.

Journalism 28

Journalism Guidelines Government Training 28