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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it?

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Seven ideologies of public relations

Stephen Waddington

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Defensive Leila A.

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In Memoriam: H. J. (Jerry) Dalton Jr., APR, Fellow PRSA

PRSay

Air Force’s Pentagon-based public affairs operation, has died. In 2007, PRSA presented Dalton with its highest individual honor — the Gold Anvil Award. His peers have referred to him as “a true pioneer in public relations.”. His first job in uniform was assistant public information officer at March Air Force Base in California.

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Unlocking the strategic potential of internal communications

Wadds Inc.

My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. I pitched a research proposal that has become the basis of a PhD study to my co-editor of Exploring Public Relations and Management Communication, Prof Dr Ralph Tench, at Leeds Business School.

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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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The Magical PR Strategy Question

Doctor Spin

The Magical PR Question pushes you to think creatively and innovatively about capturing and retaining public interest. “Competitiveness is derived from permanent infrastructural characteristics of organizational design, rather than just relying on temporary strategic assets.” Source: Strategic Change 1 Connor, T. Drive creative solutions.

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How Much Human Agency Do We Require in Public Relations? – Ant Cousins

Ethical Voices

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? ” Tell it I’m a public relations professional, what are the prompts? Why don’t we just dive right in? Experiment.

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