Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. What is the needle that needs to be moved and why?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. Depending on the announcement, we may seek an exclusive, meaning one reporter has access to the news before others. So what should you do when you are ghosted by a reporter?

How To 321

How To Media Report Pitching 321

Onclusive

JUNE 9, 2021

The right editorial hook is often what makes someone want to learn more. At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. Who are the most impactful ones based on past data?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. As any PR person knows, you should be judicious about media events. You do everything right in planning and hosting a press event, and nobody shows up. We talked him out of it in the end.)

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. As any PR person knows, you should be judicious about media events. You do everything right in planning and hosting a press event, and nobody shows up. We talked him out of it in the end.)

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. This post outlines six common media relations mistakes and ways to avoid them.

Pitching 240

Pitching How To Report Radio 240

Stern + Associates

DECEMBER 11, 2023

But the media may not easily see it. When trying to get your company’s name and leaders more visibility through the press, it’s important to think not as yourself – someone with a stake in what you have to say – but instead as a neutral member of the media-consuming public.

Strategy 118

Strategy Media Media Relations Report 118

Stern + Associates

AUGUST 8, 2023

When it comes to designing and executing communications strategies for professional services firms, we have numerous tools at our disposal – from social media to blogs, media relations to conference outreach – to ensure clients’ key messages repeatedly reach their targeted audiences.

Conference 91

Conference Media Relations Strategy Financial 91

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Software 120

Software B2B Company Marketing 120

ImPRessions - Crenshaw Communications

MAY 24, 2022

Many other success-minded people, who tend to embrace positivity, will see your pessimism as a problem and will avoid doing business with you or even associating with you.” . After all, we are communicators. When conducting media outreach, our goal should be to persuade a journalist to engage with the information presented.

Interviews 170

Interviews Ethics Study Course 170

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. And this year was no exception.

Pitching 96

Pitching Print Measurement Report 96

Onclusive

NOVEMBER 8, 2023

If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though? At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The answers to these questions will dictate strategy and help PR specialists discern what storylines can achieve the visibility they need. PR teams must be tuned into what’s happening in the cybersecurity space every day. Sometimes there’s only a four-hour window to jump on a breaking story, so we need to be ready.

Enterprise 261

Enterprise Privacy Government Software 261

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Buzzstream

APRIL 25, 2024

But what happens if they don’t link? What Is an Unlinked Mention? For example, when I was with Siege Media, we could offer it as an ongoing service for some brands, like Shutterfly, because they received 5-10 weekly mentions. There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools.

Brand 62

Brand Branding How To SEO 62

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. That requires thoughtful attention and a strong sense of how media work.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JULY 20, 2021

Companies like Taboola, Group Nine Media, and Buzzfeed have all either gone, or declared their intention to go, public via SPAC. And, just recently, we here at Crenshaw Communications helped our client Innovid make the announcement of its intention to merge with ION to go public in this way. . Media training is a must.

Pitching 296

Pitching Financial Media Training Training 296

Onclusive

AUGUST 9, 2021

If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What does that really entail, though? Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Remote PR Jobs

SEPTEMBER 25, 2023

Moreover, when it comes to prepping their clients for that big interview, many communicators find themselves outsourcing their media training to an expert. Dubbed "The PR Whisperer," she also counsels fellow communicators, and brands, on what they need to know for their next moment in the media. Farmer excels.

Interviews 100

Interviews Media Media Training Training 100

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience. Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume.

Pitching 195

Pitching Data Technology Storytelling 195

Buzzstream

JANUARY 16, 2024

Extensions for Link Building and Outreach Let’s start here since many customers play in the link building space. These tools help you find link opportunities and effectively manage your outreach efforts. With this feature, you get more strategic about how and when you send email outreach when building links.

SEO 83

SEO Web Tools Analysis 83

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. At B2 Communications, we focus almost exclusively on business-to-business communications. So a fun new change in my work world.

Report 90

Report How To Ethics Nonprofit 90

Critical Mention

JULY 22, 2020

Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database. More than a year’s worth of research, development, design, testing, data curation and more went into this product and we know you are going to love it.

Media 111

Media Data Local Tools 111

Sword and the Script

FEBRUARY 20, 2024

But before we dive into the summaries, here’s a quick plug for a free event I’m doing this Thursday with Michelle Garrett. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2.

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well. A good PR rep should have a role in nearly any media briefing.

Interviews 208

Interviews Media Construction B2B 208

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. We hope you find this beneficial. When it happens, you’re in crisis mode, and media monitoring becomes crucial.

Ethics 98

Ethics Crisis Transportation Airlines 98

PR for Anyone

MAY 18, 2022

PR firms are very expensive and although they serve their purpose, for most of the people who are following me, we can’t sustain a long-term PR campaign with a PR firm. We would be looking at a $100,000/year minimum. There are so many options on how to do this. I pitch the same media people different stories every month.

YouTube 130

YouTube Video How To Pitching 130

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. From Bad To Worse: The Digital Stagnation How did we end up in this situation?

Digital PR 83

Digital PR SEO Engineering eBook 83

Bianchi Biz Blog

JUNE 29, 2023

Here are our top six suggestions for what you can do now to score PR success at CES: 1. Get your planning team together to review: what worked; what didn’t work; what problems did we face; what could we do better; and what can we add? Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

PRSay

MAY 17, 2021

As we continue through 2021, at times, it still feels like 2020 — version 2.0. Based on the report’s findings, here are ways we can better engage journalists this year and beyond: Pitch on Monday morning. At VoxusPR in Seattle, where I’m the program director, we believe in quality over quantity. Disneyland reopened.

Pitching 192

Pitching Survey Report Social Media 192

Polaris

NOVEMBER 17, 2014

If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

FEBRUARY 14, 2023

For some generative AI is a threat, while for others it’s a tool that can help them do their jobs better. Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company.

Software 133

Software Pitching Analysis Community 133

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 129

Leadership B2B Study Survey 129

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. It’s challenging to find a place for a business story, and one way to do that is by newsjacking. A fast news cycle invites B2B newsjacking. Have a plan in place. Act quickly .

B2B 256

B2B Pitching Conference Privacy 256

PRSay

DECEMBER 20, 2021

Additionally, “whether it is internal communications, external communications, or even if we are doing community outreach and engagement, person-to-person interaction in terms of influencer engagement is so important,” Saunders said. We have to be inclusive from the very beginning.”. Represent broad audiences. “We

Ethics 132

Ethics LinkedIn Social Media Agency 132