Prohibition

MAY 13, 2022

However, those new to PR, small businesses, or even well-established companies might need a little more support. Whether you want to drive sales or showcase your services, you should be aware of why it’s important to secure coverage for your product and how this can be achieved using a PR professional. Setting targets.

Print 112

Print Trends Agency Brand 112

PRSay

OCTOBER 30, 2018

It seems like every few months I see a tweet ripping into a bad PR pitch. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. I found the tweet when someone sent me this blogger’s lengthy takedown of a PR firm’s efforts to publicize a hollow startup.

Pitching 123

Pitching Training Media Relations Blogging 123

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

Buzzstream

APRIL 4, 2024

Journalists don’t respond; they post. However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders. If not, you can request they include your link (unlinked mention outreach). Unfortunately, no one tool or tactic captures every mention of a campaign.

Digital PR 62

Digital PR How To Media Google 62

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Each is relevant fodder for PR teams looking to take advantage of their clients’ expertise as thought leaders. What should PR pros anticipate within cybersecurity landscape in the next year?

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Each is relevant fodder for PR teams looking to take advantage of their clients’ expertise as thought leaders. What should PR pros anticipate within cybersecurity landscape in the next year?

Trends 156

Trends Healthcare Government Leadership 156

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. We have a booth booked!”

Automotive 74

Automotive Mobile Technology Resources 74

Cision

JUNE 2, 2017

Prior to launching Lexington PR, she also held a multitude of roles as an in-house PR executive including with Williams- Sonoma, Elizabeth Arden and more. I’ve always been a bit of a chameleon and like meeting people from different walks of life. What has it taken to ensure the organization will be a success?

Travel 243

Travel Agency Social Media Print 243

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. When I began, I had no idea what to expect. As usual, I accepted the temporary assignment without knowing much about them.

Agency 88

Agency Energy Crisis Management Industry 88

PRSay

JANUARY 1, 2020

While the general population is resolving to get in shape, eat healthier or spend more time with family, your PR team can take some time to make your own resolutions for the next year of work. And even the most senior-level PR professionals can make a positive change or two. Avoid relying on Instagram likes. When do they work?

Publicity 160

Publicity Storytelling Instagram Pitching 160

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. Addressing this dilemma means taking a ruthless look at where you’re spending right now, and finding out where cost reductions can be made without sacrificing results.

Software 78

Software Resources Tools Agency 78

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. Addressing this dilemma means taking a ruthless look at where you’re spending right now, and finding out where cost reductions can be made without sacrificing results.

Software 78

Software Resources Tools Agency 78

Cision

SEPTEMBER 29, 2016

One of a handful of journalists! If this was the first time a PR “professional” had spammed me with a geographically inappropriate invite, I might have let the oversight slide. If this was the first time a PR “professional” had spammed me with a geographically inappropriate invite, I might have let the oversight slide.

Pitching 0

Pitching Journalism Writing Print 0

Polaris

JANUARY 21, 2015

My team and I are responsible for developing blogger outreach programs for clients—and I often receive pitches from other PR agencies about their clients. These roles provide a unique perspective on the good, the bad and the downright ugly of blogger outreach. 1: Targeting inappropriate bloggers.

Agency 100

Agency Pitching Enterprise Policies 100

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 167

Technology Publicity Software Pitching 167

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

However, in PR, there are also many myths (alternative facts?) which we like to explore from time to time to help companies better understand public relations and how to get the most out of it. which we like to explore from time to time to help companies better understand public relations and how to get the most out of it.

Advertising 147

Advertising Advertising Pitching B2B 147

Beyond PR

APRIL 5, 2018

A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. The other parts — how the media responds to your message , and what you do with that response are often overlooked and crucially important. What Are You Missing? Prevent Crisis.

Company 73

Company Media Crisis Insurance 73

ImPRessions - Crenshaw Communications

MARCH 16, 2016

For a public relations professional, it’s annoying to read about “ DIY PR. ” These types of articles – usually targeted to small companies or startups – sometimes contain useful information. But they imply that anyone can learn to do PR with a crash course enabled by reading a few blog posts.

Nonprofit 120

Nonprofit Training Media Relations Course 120

Buzzstream

JUNE 15, 2020

The COVID-19 pandemic is uncharted territory for everyone, including public relations (PR) professionals trained to respond to crises. But as more people are turning to social media for distractions and news articles for information, COVID-19 has brought Americans online like never before. PR Budgets in Question.

Pitching 93

Pitching Survey Ethics Report 93

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line value to your activities and isn’t just a vanity play. For example.

SEO 71

SEO Film Reddit Video 71

ISEBOX

JULY 29, 2015

A PR team has a significant amount of responsibility as far as preparation of press materials, kits and other forms of content. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Reputation Management. To a brand, reputation is revenue. Crisis Response.

Media Relations 70

Media Relations Media Financial Reputation 70

Contently - Strategy

APRIL 4, 2019

The relationship between journalists and marketers can be contentious —something of a media industry West Side Story. Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now.

Pitching 91

Pitching How To Guidelines Agency 91

Solo PR Pro

JANUARY 17, 2023

There's truly no better time to become a solo PR professional — and the data backs it up. Is becoming a solo PR pro the right move for you? What should you think about and plan for before quitting your job? What should you think about and plan for before quitting your job? When did you become a solo PR pro?

Agency 108

Agency Travel Groups Community 108

Beyond PR

NOVEMBER 10, 2016

. “‘Controlling’ the message is one of the things many PR folks struggle with. You will never dictate what gets covered and what gets tossed. You’re not paying for coverage—that’s what advertising is for. Targeting your media outreach isn’t a new concept. Understand their interests and attitudes.

Media 77

Media Pitching Resources Media Relations 77

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. To the average consumer, AI likely snuck up like a mysterious, unknown entity. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively.

Communications 40

Communications Marketing Technology Data 40

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. What do you guys think? Thanks BuzzSumo :) 4.

Tools 136

Tools Publicity SEO Measurement 136

Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. But why exactly is strategic PR planning so important? What happens if you and your PR team invest more into strategic planning in your campaign workflow.

Tools 354

Tools Internal International Resources 354

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside.

Publicity 48

Publicity Advertising Advertising Tools 48

Buzzstream

NOVEMBER 7, 2017

When I first started using BuzzStream for Taylor & Hart ’s internal outreach 6 months ago, I was completely unfamiliar with its functionalities and, needless to say, too proud to admit that an online platform could outdo my personal efforts in PR. The categories we normally target are: Business and digital marketing journalists.

Fashion 48

Fashion Pitching Tools Resources 48

Beyond PR

APRIL 5, 2016

What are the latest travel trends? What have my friends planned for their vacations? If your PR and marketing strategy is going to deliver results, you have to answer questions like: Who is talking about our brand? What trends are impacting our industry? What’s being said about our competition?

Brand 40

Brand Branding Media Airlines 40

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Maybe you’re wondering what your pitch should include. What is a Media Pitch? A media pitch (sometimes called a PR pitch) is a message normally sent directly to a journalist via email.

Pitching 83

Pitching Writing Film How To 83

Onclusive

FEBRUARY 10, 2022

What happens next is the real fun part – at least in the eyes of our analytics-focused team here at Onclusive – you get to measure how your initiative is performing. Track your pitch effectiveness & journalist engagement. Onclusive is an invaluable tool to help you become a better PR person.

Measurement 195

Measurement Pitching Data Media Relations 195

Shift Communications

JULY 1, 2015

That’s because thousands of journalists use Twitter every day to post breaking news stories, comment and share news items, ask for sources for their articles, praise colleagues’ work, or have conversations with each other. There are a lot, and to make it less overwhelming, you’ll want to focus your outreach.

Twitter 60

Twitter Pitching How To Media 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PRDaily.com How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure. There are about five PR pros for every journalist, a ratio that can be discouraging for those struggling to earn a media placement for their client.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above.

Writing 71

Writing Pitching Study Data 71