what-should-be-included-in-your-next-social-media-audit 
Communications Conversations
DECEMBER 7, 2021
When was the last time your company conducted a social media audit? If your answer is “not recently” or “never”, don’t worry. Most brands, I would argue, rarely or never perform these types of audits. Now the question is: What’s included in a social media audit? #1:
Deirdre Breakenridge
OCTOBER 30, 2017
Jeff Bezos said that your brand is what people say about you when you’re not in the room. Perform a digital audit. The first step in boosting your brand is understanding what’s currently out there. Take an hour or two and dig through several pages of Google and close accounts that no longer align with your goals.
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ImPRessions - Crenshaw Communications
AUGUST 28, 2018
If your company has hired an outside PR firm for the first time, you may have gone through an exhaustive search , conducted several meetings, and even done some negotiating before making a decision. But what happens then? On-boarding, that’s what. Awareness audit. On-boarding a new PR firm. Deep-dive meetings.
Stern + Associates
FEBRUARY 4, 2022
are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. Does this post make sense for social?
Cision
SEPTEMBER 5, 2017
With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. However, reaching the top of the earned media pyramid is easier said than done.
Sword and the Script
JULY 20, 2021
They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Your audience should always be at the center of all of your marketing strategies and tactics. It’s one thing to know who your buyers are. It’s one thing to know who your buyers are.
Onclusive
APRIL 12, 2018
She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.
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