ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. The team should consider tapping friendly editors to see what they’re working on and how the client or stakeholders may be a resource. Reactive media opportunities can also help drive that first story.

How To 203

How To Case Study Meeting Pitching 203

Onclusive

AUGUST 9, 2021

What does that really entail, though? Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

DECEMBER 16, 2020

So, what does next year look like from this vantage point? What will be our “new normal”? Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Wadds Inc.

MARCH 29, 2024

What do you hope to achieve with this book? I’ve used this opportunity to highlight some outstanding examples of strategic internal communication and celebrate those hidden stories. What makes it stand out from other books on the subject of internal communication? I have two aims with the book.

Internal 52

Internal International Strategy Communications 52

5W PR

FEBRUARY 28, 2024

What is SXSW? Crafting the story Companies should figure out what makes them unique and then develop a compelling narrative that will resonate with the target audience. Analyze the data to see what worked and what didn’t, becoming a seasoned festival pro for next year.

Brand 78

Brand Branding How To Film 78

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? . email campaign X generated 500 click-throughs and 30 leads, resulting in $1.5

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Remote PR Jobs

SEPTEMBER 25, 2023

What stage is the company? Background on the company: What does the company do? Quote from the founder or CEO Company boilerplate New funding announcements benefit from a dedicated audience of interested journalists, so exploit the opportunity to tell your story. What is your perfect headline? Who are the investors?

How To 100

How To Report Pitching LinkedIn 100

Flack's Revenge

APRIL 27, 2021

I had no idea what kind of opportunities awaited for someone with my eclectic background. But thinking outside the PR box can make you better at your job, as I find many myopically see every situation as a PR challenge that demands a PR solution. What does this mean, and why should we think out of our “bleeping PR heads?”

Storytelling 177

Storytelling Pitching Interviews Agency 177

5W PR

JANUARY 31, 2024

Tech PR teams tailor its messaging and communication strategies to resonate with the preferences and interests of the intended audience, which could include consumers, businesses, investors, or industry professionals. It’s important to have a plan in place before a crisis might arise. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

NOVEMBER 1, 2023

What inspired you to pursue a communications career related to athletics instead? I realized the importance of being passionate about what you do. When I was playing, I remember looking around and wondering, “What can I actually do as a career in sports?” But that initial thing was just me being curious about what’s out there.

Sports 77

Sports Ethics Television Storytelling 77

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? email campaign X generated 500 click-throughs and 30 leads, resulting in $1.5

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

NewsWhip

APRIL 7, 2022

Brands are capable of making an impact, and being impacted from the real-time sharing of news. Knowing this, we can then examine the peaks to see what mattered most. . These changes, while valuable, have also produced various challenges for brands and those who manage them. . The overabundance of information creates a sea of noise.

Analysis 158

Analysis How To Media Retail 158

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Looking at the larger picture, allows your data to tell a story about how you are impacting your audience, or not getting enough of their attention. There are SO many tools that I’ve “ Tech Tested ” in 2014.

Communications 383

Communications Tools Google Resources 383

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Marketing Goal 1: Gain a better understanding of which messages are resonating. Marketing Goal 1: Gain a better understanding of which messages are resonating. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Presspage

FEBRUARY 8, 2024

As every modern investor will consider these aspects in their decision-making, IROs should leverage ESG as a strategic tool by mentioning insights into their investor-facing pages and news releases. What is the correlation between ESG reporting and financial performance?

Report 109

Report Government Financial Trends 109

Landis PR

AUGUST 22, 2022

If you wish to make an apple pie from scratch, you must first invent the universe – Carl Sagan. As a strategic communications agency, we spend a lot of time working with clients to articulate the “why” of what they do. It’s what drives good storytelling. By Polly Winograd Ikonen and Andy Lowe.

Strategy 98

Strategy Product Launch Storytelling Agency 98

Remote PR Jobs

SEPTEMBER 25, 2023

They are looking for new and creative ways to break through the noise with their story of why they matter and the value they provide to customers. They have keyed in on the importance of culture and mission as customers make choices based on criteria that go far beyond features and price.

Communications 100

Communications Publicity Employee Reputation 100

Presspage

AUGUST 24, 2023

Standing out in the vast digital landscape requires content that truly resonates with the target audience. Brands are not just there to sell products, they are supposed to show what they stand for. In today's digital landscape, content is everywhere. However, capturing your audience's attention has become a challenge.

Storytelling 78

Storytelling Data YouTube Strategy 78

Burrelles Fresh Ideas

OCTOBER 10, 2023

A well-thought PR plan ensures your videos reach the right audience, resonate with their interests, and amplify your brand message in a meaningful way. Aligning your video messages with authentic, engaging stories forge a powerful emotional connection with viewers. Today, at least 91.8% Video marketing and PR: How are they intertwined?

Video 87

Video Publicity Marketing Analytics 87

PRSay

JULY 23, 2019

However, it was telling her own story that provided her with one of the most difficult challenges of her life. It took a while to find my voice and be OK with sharing my story,” Ling told PRsay. 20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego.

Conference 77

Conference Internal International Travel 77

ImPRessions - Crenshaw Communications

JANUARY 14, 2016

These topics are so rich and ripe for conversation that the movies resonated with audiences. In PR, we look for these connections to issues to make a company or a product “mediaworthy” – even if we have to sometimes work very hard to create them. Larger than life characters make great copy.

Film 159

Film Financial Crisis Internal 159

Cision

MAY 19, 2017

What are you most excited for in your new position? I love strategizing ways to help make the day go more smoothly, or the agency become more efficient, so we can continue to reach beyond the norm and produce stellar results for our clients. What is the most important PR lesson you have learned throughout your career?

Consumer 226

Consumer Trends Agency Pitching 226

Cision

JULY 27, 2016

If you can’t clearly illustrate how someone’s donation will make an impact, you won’t be able to convince them to support your organization. In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate.

Nonprofit 120

Nonprofit Local Travel Social Media 120

Shift Communications

JANUARY 2, 2019

Now the questions include: What can I do to manage and enhance the reputation of my company? What channels should carry my message? Together we determine what success will look like, what problem we are solving and what will be the potential outcomes. Make the goal actionable. Research & Insights.

Analysis 95

Analysis Infographics Internal International 95

Cision

JULY 16, 2015

What matters to them? What is it that you do or sell that fascinates them? It’s just being translated into a visual story. It’s just being translated into a visual story. What is that story? What imagery encapsulates the brand? What photos and videos share the brand’s story best?

Instagram 120

Instagram Brand Branding Pinterest 120

Prohibition

FEBRUARY 14, 2023

It involves a range of tactics, such as building relationships with tech journalists, crafting content that resonates, leveraging new technologies, and creating narratives that help to strengthen a brand’s reputation. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Brand Branding Technology 62

Marketwired

MARCH 1, 2016

When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” If we’ve done our homework, we know who those key people are and what interests them.

Pitching 153

Pitching Media Conference Storytelling 153

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

PR in High Definition

APRIL 27, 2023

Quiet thriving essentially means making small changes, shifting your mental state and helping give you a positive outlook. For those in comms, what does this trend mean? Regardless of where you are, you must understand what situation you face and how you want to shape your culture here on in. In particular, evaluate your values.

Employee 62

Employee Communications Reputation Measurement 62

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? I was fortunate enough to live my dream for more than 25 years and report on some amazing stories.

Journalism 120

Journalism Newspapers Writing Report 120

Stephen Waddington

JUNE 15, 2020

In Stephen Waddington’s recent article ‘5 Tips for Running Virtual Events at Scale ’, he highlights five learnings from the virtual communications events which have taken place in recent weeks: Community Experience Content Scale Production From our own experiences, these all resonate however I would offer one more to the mix: technology.

Enterprise 88

Enterprise Technology Community Internal 88

Stephen Waddington

AUGUST 12, 2020

But what does it take to launch a new business during lockdown? It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. I’d love to help you tell your story. What’s your proposition? What’s your proposition? Adam Driver.

Agency 161

Agency Meeting Crisis Energy 161

Cision

DECEMBER 27, 2017

According to the research, the effect works because it resonates with consumers who self-identify as underdogs. If so, what does that narrative look like? The underdog effect is a confluence of self-identification and a “punching up” story. Nobody can deny that market share is a crucial metric for business success.

Marketing 180

Marketing Skype Customer Service Brand 180

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. What is a Press Release? The key here is that it is an informative piece of content. Press releases are announcements. Absolutely!

Examples 62

Examples Product Launch Data Report 62

Cision

AUGUST 11, 2016

What are some of the biggest communication challenges casino gaming companies face? Gaming should be treated as a business story and an economic development story. What do you see as the key components of a successful communication strategy? The biggest challenge facing my company is making sure our message is understood.

Corporate 0

Corporate Airlines Financial Journalism 0