OnePitch
OCTOBER 17, 2023
Alexis Morillo is the Lifestyle Editor at Bustle, where she oversees coverage on food, travel, home, holidays, tech, viral trends, and astrology. She reports on one-off viral trends as they pop up on TikTok, seasonal moments and gift guides, and bigger-picture features about how the latest internet obsessions came to be.
Critical Mention
APRIL 12, 2019
In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. Viral marketing is a strategy that primarily relies on social media networks to spread a company’s message. No obstacles for the message.
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Prohibition
MAY 30, 2023
The beauty community dominates TikTok with new products and trends constantly. You might be wondering how influencer marketing plays into this, as no one can ensure a viral product. Well, many of these influencers are known for creating a hit trend or introducing a cult product to the platform and seeing the demand grow overnight.
ImPRessions - Crenshaw Communications
AUGUST 6, 2021
And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. Often an idea or trend has grown up around us, but we haven’t noticed it and have no language for identifying or discussing it. That describes the present time, of course. How does that happen?
NewsWhip
SEPTEMBER 17, 2019
It’s too early yet to see if this is a trend, due to the fact that engagement does tend to drop in the summer as people travel and head to the beach, so it’s something we’ll keep an eye on in the coming months. Summer’s beginning to cool off, and based on the evidence of last month, some of the engagement numbers are too.
ImPRessions - Crenshaw Communications
MAY 24, 2018
To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). Showing beats telling, but it takes more work.
PR for Anyone
MAY 4, 2022
It went viral because it looked like big worms. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. You don’t want to pitch what everyone else is going to pitch. Have some fun. That’s what people like. Things that are different.
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