Remove International Remove Travel Remove Trends Remove Viral
article thumbnail

Discovered by Porsche: the Art of Storytelling

Presspage

Understanding the trends and topics that matter to the target market is crucial for crafting compelling content. If you know what is trending in your audience’s lives, you can tap into it by offering (sub)culturally relevant content, and thus build a lasting relationship. The culture that brands exude is more important than ever.

article thumbnail

It’s high time A-Rod gave J-Lo some influencer marketing advice

Communications Conversations

Let’s just say it hasn’t exactly gone viral–at least not in a good way. ” Oh, your social media intern wrote that one? And, we’re really not supposed to be traveling, so most people can’t go to the beach even if they wanted to. . — jlo (@JLo) January 24, 2021. Your fans were really confused.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

We’re travelling a considerable distance back in time now, but hopefully you’ll forgive me, I promise it’s a pretty great example. Buoyed by the success of the Unicorn League remix I mentioned earlier, we remixed the piece again, this time for the international dog show, Crufts. me in 2016, from How to Build a Time Machine.

article thumbnail

Flash Mobs Go Social in India

Waxing UnLyrical

Over and above that, 19,000 views (going back to the IBM video) also helps the CMO prove a great viral impact to its internal stakeholders – particularly when it only took 75 IBMers to make it happen! reading and traveling. Learn more about Ancita via her About.me page. Flash Mobs Go Social in India.

YouTube 87
article thumbnail

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Understand trends of what journalists like covering repeatedly. Creativity is key.

article thumbnail

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

article thumbnail

10 Crisis Communication Tips Every Business Needs

Prohibition

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Personnel in charge of security.