Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences. Pump Up the Volume with an Exciting Headline.

Trade Shows 209

Trade Shows How To Conference Examples 209

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business.

Strategy 88

Strategy Product Launch Brand Branding 88

Bianchi Biz Blog

JUNE 19, 2023

I’m proud of the work our team at Transport Topics has done in trade show coverage. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics. I fell in love with writing when I was in sixth grade. A space to watch, for sure.

Transportation 93

Transportation Meeting Media Newspapers 93

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. Lights out, end scene.

Trade Shows 72

Trade Shows Video Writing Conference 72

5W PR

APRIL 13, 2020

The term “byline” is the part that shows the readers of an article who is the writer behind it. There’s no need to be employed by a publication to be able to write a byline article or even a contributed piece for that publication. It’s better to write about expertise or experiences, rather than products or services.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Remote PR Jobs

SEPTEMBER 25, 2023

The fact that a journalist has agreed to check out a product you have, visit your booth at a trade show, or conduct an interview, means they already have you in mind. Instead, write a quality pitch email and keep your fingers crossed. Telling them what to do, even in a very polite way, may end up hurting your career.

Technology 100

Technology Publicity Pitching Trade Shows 100

Landis PR

FEBRUARY 7, 2022

Writing a white paper? Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. I’ve never roasted one chicken – if you’re going to cook one, why not throw another in and have chicken salad the next day and a chicken sandwich the day after that?

B2B 52

B2B Communications Trade Shows YouTube 52

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

OCTOBER 20, 2015

You want journalists to write about your business. In fact, networking is how I ended up writing for Cision! If you attend events that journalists attend, you have the chance to show them what’s great about you and your company. Journalists attend the same conferences and trade shows as you. Before you do, read on.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 68

Company Trade Shows How To Product Launch 68

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!

Trade Shows 83

Trade Shows B2B Conference Marketing 83

PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. If your press release is distributed by journalists in online publications or they write stories on your behalf, your website will acquire more backlinks.

SEO 52

SEO Engineering Web Trade Shows 52

PR Fuel

JUNE 9, 2021

Writing press releases can help you generate brand awareness and recognition. Writing press releases is also a cost-effective marketing strategy. Instead, you can develop a plan for brainstorming, writing, and distributing press releases. Even if the event isn’t official yet, write it down. Make a List.

Small Business 64

Small Business How To Writing Conference 64

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. When we encouraged a medical device client to speak on a panel with other science leaders, it opened doors to more speaking invitations and offers to co-write important articles.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Mark My Words

SEPTEMBER 21, 2018

Look, here I am writing about it. from digital advertising to influencer marketing, from trade shows to vlogging and let’s not forget good old word of mouth. Anyway, it’s made me think about evaluation and how our work is judged these days as data is evaluated and process is king. There’s even a fashionable term for it all?—?the

Trade Shows 60

Trade Shows Mobile Television Fashion 60

ImPRessions - Crenshaw Communications

MARCH 23, 2017

If you’re hosting a panel that is separate from a large event like a trade show that affords a captive audience, and are not focusing on turnout, it probably won’t be well attended. Where appropriate, determine who is planning to write a story and offer up more information.

B2B 136

B2B Leadership Trade Shows Insurance 136

Polaris

AUGUST 28, 2014

I only need to write 3 tips, instead of 8, to make my point.). But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them. 1: Define your niche.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Business Wire

FEBRUARY 2, 2018

For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more. Write social messaging and share it with your internal teams. Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Sword and the Script

MAY 16, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. That means the vast majority of pitches they receive are not useful, which makes everyone’s job harder. 12) There’s a need for good pitches. 13) Most plan their stories in the near term. Give our services a try.

Survey 169

Survey Media Relations Pitching Media 169

Flack's Revenge

JUNE 2, 2015

So, I decided to write this post and share what I learned. While I would have much preferred to write this with his name and full cooperation, better to share the information as an anonymous confessional than not at all; it is just too important to hold onto, and was presented in a public forum, so it is fair game, in my opinion).

Enterprise 120

Enterprise Trade Shows Radio Writing 120

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. I’ve been writing it every workday, and I’m still doing it a year later. You tend to think that’s all you need to do: Write the press release and send it out. Today, it’s a vaccination site.

Crisis 86

Crisis Employee Trade Shows Local 86

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Semi-controlled chaos.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. 7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

JANUARY 14, 2016

It even goes as far as to SHOW you how to write an email to Nick. And, there’s a handy little tool that gives you the opportunity to write your own email to Nick–and then it CRITIQUES it and offers SUGGESTIONS! It goes on to give you tips on how to best email Nick. Some ideas on how best to work with Nick.

Tools 60

Tools Trade Shows LinkedIn Web 60

Communications Conversations

DECEMBER 17, 2014

But at the end of the day we write off a fair amount of work. To trade shows. That means a LOT of over-delivering–sometimes to the chagrin of our agency owner partners (and ourselves, as solo consultants!). But, it happens. We try to push back. We try to manage expectations. Work travel sucks. I mean, really sucks.

Corporate 148

Corporate Fashion Agency Travel 148

Communications Conversations

APRIL 17, 2015

I realize everyone is writing about Periscope and Meerkat right now. Livestreaming trade shows. To the tune of 3.65 million responses when I Google “Periscope app.” ” I realize I’m not contributing to the content marketing vortex. Sure, I see the upsides. Sure, I see the upsides. I’m excited.

Brand 60

Brand Branding Product Launch Video 60

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast.

Marketing 74

Marketing SEO Trade Shows Technology 74

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Take stabs at writing up the dream media results and crafting the headlines that would spell success. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. There’s a very smart exercise to be done when floating an idea internally.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JANUARY 8, 2019

Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). You’ll find your blogging, writing and reports will all come together as people you start to meet people – in real life – that you first met online. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. The PR pro’s ability to write compelling content, understand the buyer journey and remain close to the customer cements PR at the table for account-based marketing.”. * * *.

Marketing 60

Marketing B2B Local Customer Service 60

Garrett Public Relations

FEBRUARY 12, 2020

Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly.

Company 98

Company Marketing Mobile Content Marketing 98

Contently - Strategy

SEPTEMBER 10, 2020

We can’t do trade shows, can’t do in person events. And we’re certainly going to leverage the great writing resources that we have at Contently to help us with that. Whether publishers and brands want to face up to that or not, I don’t think they’re really going to have a choice.

Brand 71

Brand Branding Marketing Facebook 71

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. March: Revisit Your Best Content. This is great fodder for future content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Cision

APRIL 20, 2016

When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. Begin there and look at who’s regularly writing about topics relevant to your customer base. That can happen at a trade show, conference or networking event targeting a particular niche.

Report 120

Report Pitching Trade Shows Newspapers 120