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What ChatGPT Brings To Public Relations

ImPRessions - Crenshaw Communications

While Artificial Intelligence (AI) is not new, Generative Artificial Intelligence like ChatGPT is a new offshoot of AI that has captured the imagination of the world. ChatGPT: an asset or threat for PR? The buzz has been relentless – both for good and bad. The PR world, among other industries, is still absorbing its impact.

Publicity 410
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Essential Cybersecurity Insights for Business Leaders

Stern + Associates

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Evolutions in artificial intelligence and the Internet of Things (IoT) promise organizations a more efficient tomorrow, but at the same time, an unsuspecting click could lead to disaster.

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3 Ways to Gauge Your Competitive Edge with Powerful Media Analysis 

Onclusive

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Plus we actively seek out risks so you can mitigate the impact of new threats to your reputation. In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key.

Analysis 195
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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. NCA Educates after the MGM Casino Hack The recent cyberattack on MGM Casino underscored the persistent threat of cybercrime.

Brand 323
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For PR, Is ChatGPT An Asset Or Threat?

ImPRessions - Crenshaw Communications

In simple terms, it’s a language-processing tool powered by artificial intelligence. Therefore, it’s important for PR professionals to embrace the new technologies and find ways to incorporate them into their work, rather than viewing them as a threat to their jobs. The post For PR, Is ChatGPT An Asset Or Threat?

Tools 353
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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The pessimistic argument is that it’s a threat to all professional disciplines. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It’s important to remember that it is artificial and not intelligent. It had a recognisable pattern and syntax.

Report 119
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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Find gaps and threats you would otherwise not have known about. Identify threats and opportunities. Mining conversations.